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WinCan- Trade Show

PORTFOLIO Expert Trade Show Marketing Agency Services showcasing innovation and generating results for a Water Asset & Sewer Inspection Software Leader With integrated capabilities, including our trade show marketing agency services, we implemented a comprehensive marketing plan to maximize impact. Standing Out on the Trade Show Floor WinCan, a leading provider of water asset, pipeline, and sewer inspection software, wanted to elevate their presence at a well-known industry trade show, while showcasing their enterprise-level solutions. Our trade show marketing agency services team collaborated with WinCan to create an engaging and visually appealing booth space, attracting attendees and showcasing the organization’s water asset and sewer inspection software effectively. At the beginning of the project we collaborated with the client, reviewing attendee information, event plans, and market profiles to tailor the trade show experience. With pre and post-show efforts, as well as a curated booth environment, we connected with diverse audiences, amplified WinCan’s messaging, and maximized impact. By leveraging our trade show marketing agency expertise and integrated marketing services, WinCan successfully demonstrated their leadership position in the water and wastewater market – promoting core messaging as well as their leading enterprise software. Advanced sewer inspection software solutions were presented in ways designed to engage audiences, and supported by customized marketing materials and clear messaging, further solidifying their best-in-class reputation while positioning the organization for continued growth. Contact Us Strategic Trade Show Marketing Agency Services for Optimal ROI Developed with support from key stakeholders from the WinCan team, Stifel Marcin worked to create a flowing floor plan layout that maximized the allotted space. This included integrating workstations for efficient interaction, spaces designed to foster conversation, and dedicated areas for the sales team to demonstrate WinCan’s water and sewer inspection software. We designed visually striking displays and high impact graphics specifically tailored to the large scale expo space, effectively grabbing attention and clearly communicating their brand message. Our trade show marketing agency team also developed a comprehensive pre and post- show marketing plan to generate excitement, awareness, and booth visits. Following the event, we continued to nurture leads generated at the show through multi- channel efforts. Learn more about our B2B trade show marketing agency services. Our Difference Full-Service B2B Marketing Capabilities As an integrated marketing agency, we support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or need trade show marketing agency support, our team is here to help. Learn more about our difference, and discover a B2B marketing company completely dedicated to your success. View some more of our B2B marketing work and find our full portfolio: • Increasing awareness & leads through strategic email marketing targeting wastewater processing audiences• Improving brand identity and positioning for leading provider of motor, power generation, drive and control system solutions.• Cross-channel marketing to support a new product launch for a leading provider of water asset inspection equipment B2B Marketing Leaders Since 2001 For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. If you need help with trade show marketing or are looking for new ideas to build your online strategies, our experts are at your service. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.” Shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Product Launch Marketing

PORTFOLIO Expert B2B Product Launch Marketing Services Cross-Channel marketing to Support New Product Launch We brought our expert B2B product launch marketing services to a series of efforts for Envirosight, helping to generate interest and visibility that coincided with a key industry trade show. Showcasing Innovation and Generating Leads Envirosight, a leading provider of water, sewer and pipeline inspection equipment, wanted to maximize their impact as they introduced a new, state-of-the-art inspection system at a well-attended industry trade show. Stifel Marcin partnered with Envirosight to design a visually compelling booth space. As part of our integrated trade show marketing services, we featured the new product prominently, added in demo areas, and worked to attract attendees through the creation a holistic brand experience. We began by working closely with the Envirosight team to understand their desired outcomes for the product launch and the overall trade show experience – reviewing attendee demographics, industry trends, and the marketplace. This collaborative approach allowed us to tailor a show experience – connecting with a wide range of audiences and effectively communicating Envirosight’s brand message. With multi-channel communications that spanned pre and post-show outreach, we worked to maximize lead generation and new product awareness. By leveraging our B2B product launch marketing services and integrated expertise, Envirosight effectively communicated the functionality and benefits of their water and sewer inspection company innovations, further solidifying their industry-leading reputation and positioning themselves for continued growth. Contact Us Creating the Stage and Generating Buzz Partnering with Stifel Marcin, Envirosight aimed to not only showcase their new technology, but also generate interest while solidifying their industry leadership. We began by collaborating to design a functional booth layout to maximize space, incorporating dedicated areas for workstations, an inviting lounge area, and high-impact zones showcasing Envirosight cutting-edge technology. To grab attention and effectively communicate Envirosight’s brand message, we also designed eye-catching graphics tailored to their large-scale displays. As a fully-integrated agency, we executed a comprehensive marketing campaign before and after the trade show, including targeted outreach to build anticipation for Envirosight’s new product reveal. Following the event, we extended the reach of the announcement through continued marketing efforts across channels. Learn more about our B2B trade show marketing agency services. Our Difference A Full Service Marketing Partner As an integrated marketing agency, we support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for an agency with B2B product launch marketing expertise, have a set scope of work, or need trade show marketing services, our team is here to help. Learn more about our difference and discover a B2B marketing company completely dedicated to your success. View some more of our B2B marketing work and find our full portfolio: Multi-channel marketing campaigns to increase lead generation for a leading spring manufacturer Social media, email, and PR content development for a commercial construction company Industrial content marketing support to help a manufacturer of pumping, processing, and transporting solutions reach new audiences with key product benefits 20+ Years of B2B Marketing Success Since 2001, Stifel Marcin has provided marketing solutions that drive results for B2B organizations. If you need help with B2B product launch marketing, have a specific project that requires support, or are looking to elevate your strategies, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.” Shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Social, Email and PR Content Development

PORTFOLIO Construction industry marketing Brand Awareness Growth Through Integrated Marketing Strategies From content creation to distribution, we brought our construction industry marketing expertise to NDC Corp., helping the brand increase awareness and followers with marketing strategy and content development services. Full-Service Support to Generate Visibility and Distribution Consistency NDC Corp. is a full-service commercial construction business offering the latest in technology and cooperative end-to-end building types, from pre-construction through installation. Specializing in general contracting, project management and design-build expertise, NDC is a growing firm, with award-winning leadership by their women-owned team. With goals to improve brand positioning, communication with existing customers, and engagement opportunities, NDC partnered with Stifel Marcin to leverage our proven construction industry marketing services. Implementing our integrated B2B marketing agency services, we first worked with the NDC team to learn about their organization during our client intake and discovery process. Through research, analysis and marcom expertise, our team developed a holistic plan of marketing recommendations, messaging and notable considerations. With efforts across content marketing and article development, email campaigns and social media, our team employed a variety of key positions to help drive awareness, understanding and goals. Construction Industry Marketing Expertise Generating purposeful content to meet KPIs – such as increasing social media post interactions and website clicks – was achieved through regular client communication and on-going collaboration to ensure distribution plans aligned with company schedules and goals. Positioning leadership prominently as partners and experienced resources highlighted the company’s client-centric approach, while also showcasing NDC’s commitment to industry and community growth. As part of our per-project partnership, we worked with NDC on a variety of efforts as needed, including article creation, construction industry PR, and ad concept and design. Stifel Marcin also provided distribution and management of the B2B email newsletter campaign using the client’s extensive contact list. After-send data tracked open rates, interactions and more. Learn more about our full-service marketing agency services. Our Difference Integrated Marketing Services that Drive Results With a specialized focus on B2B audiences, we provided a range of marketing efforts for NDC. From social media strategy and content creation to brand positioning strategy, our expertise in construction industry marketing delivered proven results. Explore more of our B2B content marketing work: Purposeful content strategy for a custom spring and metal form  manufacturer Influencer campaign for brand awareness Creating visibility and customer touchpoints through digital newsletters and email Integrated web marketing, content development & collateral creation In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to maximize return based on your goals and create results with the greatest impact. Learn about our difference and find an agency completely dedicated to your success. Two Decades of B2B Marketing Leadership For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in construction industry marketing, have a specific scope of marketing services or are looking for new marketing agency, our team is here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.” Laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Influencer Campaign for Brand Awareness

PORTFOLIO B2B Influencer Marketing Agency  Influencer Campaign for Brand Awareness To connect LOCTITE® solutions with customers and like-minded industry experts, Stifel Marcin leveraged our full service capabilities and B2B influencer marketing agency specialists, effectively reaching key markets with information that increased brand awareness, loyalty and qualified leads. Strategic Social Marketing LOCTITE® is a global leader in industrial adhesive solutions.The brand’s products are high-performance, engineered adhesive, sealant and coatings used across industrial and commercial applications. As part of our work with LOCTITE, Stifel Marcin leveraged our B2B influencer marketing agency expertise, along with a range of full service B2B marketing capabilities, to promote and build brand allegiance within key audiences who follow industry experts. With large, qualified follower segments and unique market focuses, each social influencer believed in the power of LOCTITE solutions, and helped share their experiences with audiences. As part of our B2B influencer marketing agency strategy, we partnered with our brand champions and the LOCTITE team to identify unique, informative and engaging content. While highlighting a variety of product benefits and applications, each influencer brought their unique perspective, ensuring authenticity in content and a greater connection with followers. Content performance was tracked, monitoring different digital engagement KPIs across platforms, working to demonstrate the value and return on each influencer and their unique segment. Contact Us B2B Influencer Marketing Agency Expertise for Lead Generation With our understanding of B2B markets as well as LOCTITE® strategies, the Stifel Marcin team conducted extensive influencer research to identify quality partners. Each influencer operated with strict contract terms to help protect the brand – a standard part of our B2B influencer marketing agency processes – while working to achieve positive returns and long-term, strategic relationships. Working with the LOCTITE® team, we established relevant themes and aligned influencer viewpoints, audience concerns and marketing considerations. Stifel Marcin also provided guidance and support to influencers regarding content development and release, communicating regularly to ensure seamless content roll-out. Learn more about our B2B social media agency services. Our Difference Integrated B2B Marketing Expertise As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our B2B influencer marketing agency services, explore more of our work for this leading brand, including: Integrated Marketing to Drive Registrations Video Marketing for Brand Positioning Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need an expert B2B influencer marketing agency, have a set scope of services to fullfill, or are looking for new ideas to build your brand, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.” shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Brand Messaging For Engagement 

PORTFOLIO b2b social media marketing strategy Increasing Brand Awareness and Loyalty Through Social Stifel Marcin helped this manufacturer grow connections, improve communications and promote its brand with a focused B2B social media marketing strategy. Connections That Build Brands & Drive Sales Newcomb Spring is one of North America’s leading manufacturers of custom springs and metal formed components. With nine locations, extensive capabilities, and a wide variety of industry’s served, bringing strategic purpose to the company’s social channels is critical. As part of our ongoing marketed efforts, we have helped Newcomb to integrate multiple social channels into annual marketing efforts, developing KPIs and plans for growth that have increased platform reach and results. With content created to reach unique markets, specific efforts to support workforce engagement, and paid leadgen focused campaigns, we apply our years of B2B social media marketing strategy expertise in all Newcomb efforts. Yearly plans are developed and aligned with ongoing strategies, creating consistency and continuity across marketing channels, while bringing personality to one of the industry’s most well-respected manufacturing brands. Beyond the B2B social media marketing strategy, we support Newcomb with profile management, creating custom content, visuals and videos posted as part of an overarching marketing calendar. In every effort we help to promote brand benefits, key positions and create audience connections, increasing engagement and driving results. Contact Us Creative B2B Social Media Marketing Strategy An organization that is always at the forefront of technology, Newcomb Spring recognized the power of B2B social media marketing early on. We partnered with the company to identify goals and create plans, helping convey brand messaging and promote social selling. A regular plan of posts is deployed across different social network annually, promoting brand benefits and capabilities. Additional paid and sponsored posts help assist in search engine marketing, recruitment and leadgen goals, bringing the Newcomb message to new audiences and growing its customer base. As one of the world’s largest metal component manufacturers, Newcomb Spring also uses its social channels to engage and support its workforce. By recognizing employee achievements, demonstrating the company’s personality and promoting its family-business approach, Newcomb is able to use a B2B social media marketing strategy that helps achieve internal goals and drive sales success. Learn more about our social media marketing agency services.   Our difference Full Service B2B Marketing We have helped Newcomb Spring achieve its marketing goals for years, partnering with the company through growth and strategic shifts in business and operations. In addition to our B2B social media marketing strategy efforts, we have also created marketing solutions that include: Creation and management of an omni-channel integrated marketing campaign. Interactive digital sales presentation tool development. Industrial brochure design, content development & production. Integrated content marketing efforts. Search and display PPC campaigns for industrial targets. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a B2B social media marketing strategy, our team is here to help. Two Decades of B2B Marketing Success Stories Our unique focus on B2B industries combined with integrated marketing expertise helps organizations achieve success. Since 2001 we have provided strategic solutions for companies of all sizes. If you are looking for a new marketing agency, are looking for new ideas to communicate with audiences, or need help with B2B social media marketing strategy efforts – our experts are at your service. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Brand Campaign to Grow Membership

PORTFOLIO membership marketing campaign Growing Awareness with Social & Video Marketing With impactful creative, strategic placements and custom assets developed to curate the complete customer journey, our membership marketing campaign helped WiM® achieve its goals. Capturing Interest Across Channels Women in Manufacturing® (WiM) is the only national trade association dedicated to providing year-round support to women who have chosen a career in the manufacturing industry. With more than 2,500 individual members representing more than 900 manufacturing companies, membership is available to women – and the men who support them – and includes job functions from the shop floor to the c-suite. As a long-time member of the association, as well as founding sponsor of the Women in Manufacturing Education Foundation, Stifel Marcin partnered with WiM to help grow awareness and generate interest with a membership marketing campaign. Leveraging our integrated B2B marketing services, we developed a omni-channel digital strategy and deployment plan, along with an impactful creative campaign that grabbed attention and spurred action. A series of both short-form and long-form videos were created, deployed across digital and social platforms, engaging viewers and generating clicks to learn more. Custom-developed landing pages were optimized for conversions, and featured benefit-oriented messages promoting the power and impact of the organization. The membership marketing campaign successfully increased interest, awareness and leads with key target audiences. As a long-time supporter of WiM, we are proud to have helped the organization achieve results. Optimizing Resources & Maximizing Membership Marketing Campaign Results With on-going client connects and insights on membership conversion rates, a multi-year digital strategy was developed to support WiM’s growth plans. Using existing video and photography, Stifel Marcin developed a series of creative assets – grabbing attention with key statistics and testimonials that engaged viewers and generated clicks. A longer-form 45-second video was developed for campaign landing pages, providing specific details in an easy-to-understand format. Shorter videos promoting different campaign themes were also developed for social media marketing and display placements. Like any nonprofit organization, WiM had a limited budget for click costs, and needed to optimize its results. Video footage was repurposed across different channels, helping reduce videography fees while maximizing digital campaign ad assets. Additionally, sponsored content placements were deployed with a highly-targeted approach, reaching key decision-makers with focused impact to control spend. Learn more about our omni-channel B2B marketing agency services. our difference Integrated Marketing Expertise As a full service marketing agency, we have provided a range of services to help Women in Manufacturing® connect with audiences, increase awareness and generate interest. From our membership marketing campaign to ad creative, videos, sponsored social media and more, our partnership approach helped the organization achieve key goals. Check out our work creating a new B2B brochure design for WiM, helping them deliver key benefit information to target corporate prospects. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need a membership marketing campaign for your organization, need support with a specific project, or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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