B2B ACCOUNT BASED MARKETING FOR MANUFACTURING AND INDUSTRY
B2B account based marketing is a technique that identifies key target profiles, then builds strategic campaigns to help drive those targets to you. As opposed to the traditional, “cast a wide net” approach, ABM delves much deeper into profiles, goals, cross-department visions and insights. We gain entry into key targets, then leverage those new contacts and customers to realize even better results.
Account Based Marketing for Manufacturers
For manufacturers looking to leverage B2B account based marketing, there are often challenges. From assembling all the right people to the limited resources of a lean organization. With almost two decades of proven marketing for manufacturers, we understand how to put the principles of ABM to work for you, in a way that is reasonable. Account based marketing for manufacturers has its own set of challenges and requirements, and our team is ready to help you get that next “big fish”.
Read our 3-Part Series on Account Based Marketing
Learn what Account Based Marketing is, how to implement it, and how it can change the way you do business. Our three-part series explains this latest and greatest trend and how valuable it can be to exponentially expand your customer base.
Become an expert on B2B ABM with our comprehensive overview and strategic insights.
Part 2: Land and Expand. (6 minute read)
Part 3: Serve. Don’t Sell. (4 minute read)
Already ABM Ready?
Bring our expertise in creating highly-targeted, customized B2B advertising and marketing for the industrial sector to help your business grow and succeed. Start with our ABM Workshops, designed to facilitate team-building, collaboration across departments, developing target profiles and more. Or participate in our Pilot Program: Account Based Marketing for Manufacturing and Industry. Submit a contact form and someone from our team will contact you to get started on a new ABM initiative.
Whenever your approach to B2B Account Based Marketing – we can develop a customized approach for your organization. Contact us to discover how we can help you go deep, not wide, with ABM and how we can help your organization Power Up Your Marketing.
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