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Employees are the backbone of any organization. Brand positioning and clear communications are critical to recruiting new team members and keeping the ones you have.

Strategic B2B Communications That Attract & Motivate Talent

A company’s workforce is arguably its most vital asset. Your people support your customers, innovate your products and drive your organization forward. In today’s competitive labor market, companies that excel in finding and keeping the right staff have clear talent communication plans and positioning. Integrating marketing and communications into HR process is often a critical component that ultimately improves and empowers your workforce.

View Our Work in Recruitment Marketing

Effective Campaigns for Recruitment Marketing & Workforce Engagement

Much more than a highlight of your organization’s benefits package, recruitment marketing and employee engagement connects your company with the hearts and minds of its workforce. Today’s employees have different expectations compared to generations before. While compensation is obviously important, purpose-driven work is highly desired by today’s workforce. Companies can no longer attract and retain employees on salary alone. They must convey how their purpose has value – and makes a difference beyond the walls of their buildings.

Beyond their mission statement, companies must clearly convey the value and impact of their work. 

Expert Recruitment Marketing Agency Results for B2B Companies

When working to attract new talent, a cohesive marketing suite is critical. Companies must clearly convey brand positions and the role they play in the world at large in every piece of recruitment collateral, and from the first job post through the interview and entire hiring process, the experience must align with those positions. While not every company will have the workforce recruitment and engagement budget of a Fortune 500 company, a smart plan and strategy can yield big results. Often, having messaging that champions and brand’s purpose, and an effective plan to spread that messaging, will motivate employees, expand your workforce, and clearly communicate your value with tangible results.

Our team has helped companies succeed in their recruitment marketing and workforce engagement. Let us help you connect, and power up your results.


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About Us

Stifel Marcin has helped clients' define brands, plan campaigns and deliver compelling messages for almost two decades. We produce effective, strategic marketing, across a wide-range of industries, by partnering with you to succeed. LEARN MORE >>

Integrated Solutions

Powered by a variety of media, our advertising and marketing initiatives are customized to your business goals and produce measurable results. Let us help you build your brand by developing strategic creative work, across multiple platforms. LEARN MORE >>

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Give us a call, come visit or fill out a contact form. Someone from our expert team will get in touch with you and walk you through our free Marketing Assessment, so you can plan branding initiatives and marketing strategies that fit your budget parameters. LEARN MORE >>