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SEO Glossary of Terms: Decode the Search Engine Optimization Language

SEO / By

Search engine optimization, more commonly known as SEO, has evolved rapidly, incorporating AI and complex algorithms. With updates constantly reshaping the landscape, it can be challenging for B2B marketers to keep up with SEO terminology. To help you stay informed and navigate its complexities, the expert team at Stifel Marcin has created a comprehensive SEO …

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TikTok Marketing Strategy: Do You Need It For Your Business?

Leave a Comment / Social & Video, Websites / By

With more than 1.2 billion daily users, TikTok has become a social media phenomenon. Self-described as the leading destination for “short-form mobile video,” a significant 47 percent of its users are under 30 (with nearly 25 percent under the age of 20). Its popularity is prompting companies to ask if they should position their brands …

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Tradeshows in B2B Marketing: Marketing Beyond the Show Floor

Leave a Comment / ABM, Lead Gen Tactics / By

In recent years, B2B companies are finding it harder to justify the high cost of attending multiple tradeshows. However, live contact with prospects and customers––outside of the standard sales call––is still a valuable marketing tool. At Stifel Marcin, we regularly work with B2B companies on the marketing strategy for tradeshows. We can help to evaluate …

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The Importance of SEO for B2B

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The hallmark of a great website is an optimal user experience (UX)  – with an architecture that is understandable, easily navigated, and allows users to quickly find the right products and information to support their research, review or purchasing decision. Properly planning, implementing and maintaining a B2B search engine optimization strategy will position your business prominently in the marketplace, and in the search …

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B2B Marketing Agency Services: 5 Reasons to Outsource

Leave a Comment / Lead Gen Tactics, Marketing Campaigns / By

The time may come when you consider outsourcing specific marketing needs to an experienced agency. As advertising and marketing become more complex, utilizing B2B marketing agency services, and establishing a relationship with trusted experts, can reap many benefits for your organization. With the rise of digital marketing, the growing sophistication of inbound and outbound content …

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A Marketing Guide: Creating a Website Privacy Policy Checklist for Your Business

Website Development, Websites / By

In today’s digital age, where data is the backbone of business operations, online privacy has emerged as a critical concern. With an ever-growing emphasis on data protection and compliance, businesses must prioritize safeguarding user information to maintain trust and mitigate risks. This holds true for B2B enterprises, where sensitive data exchange is common. The stakes …

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Just Say No: Why Your Business Should Not Buy Social Media Likes or Followers

Leave a Comment / Lead Gen Tactics, Social & Video / By

If you’re on social media, you’ve likely seen comments in posts or ads in your feed touting the benefits of buying likes or followers on Facebook, Twitter, Instagram and other platforms. “Grow your following instantly!” “Get 1,000 real followers affordably!” As the old saying goes, if it sounds too good to be true, it probably …

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Creating a Recruitment Marketing Strategy to Build Your Workforce

Leave a Comment / Recruitment Marketing / By

Today, talent acquisition managers need to do far more than post a job online to fill positions with the right candidates. At a time when 90% of professionals are open to new job opportunities, recruitment marketing is an effective way for companies to tap into a market of new professionals, as well as retain the employees they have. A Brand …

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Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

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Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads are served and …

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