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A Marketing Guide: Creating a Website Privacy Policy Checklist for Your Business

Website Development, Websites / By

In today’s digital age, where data is the backbone of business operations, online privacy has emerged as a critical concern. With an ever-growing emphasis on data protection and compliance, businesses must prioritize safeguarding user information to maintain trust and mitigate risks. This holds true for B2B enterprises, where sensitive data exchange is common. The stakes …

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Tradeshows in B2B Marketing: Marketing Beyond the Show Floor

Leave a Comment / ABM, Lead Gen Tactics / By

In recent years, B2B companies are finding it harder to justify the high cost of attending multiple tradeshows. However, live contact with prospects and customers––outside of the standard sales call––is still a valuable marketing tool. At Stifel Marcin, we regularly work with B2B companies on the marketing strategy for tradeshows. We can help to evaluate …

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Creating a Recruitment Marketing Strategy to Build Your Workforce

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Today, talent acquisition managers need to do far more than post a job online to fill positions with the right candidates. At a time when 90% of professionals are open to new job opportunities, recruitment marketing is an effective way for companies to tap into a market of new professionals, as well as retain the employees they have. A Brand …

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PPC Tax and the Impact on Budgeting

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Pay-per-click ads (PPC ads) can be an important component of any B2B marketing strategy. In recent years, online services – from products sold online to the development of websites themselves – have increasingly become taxable line items, impacting PPC budgeting. The Importance of Digital Marketing Budget Planning Legislation is being considered in various states which …

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Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

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Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads are served and …

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Recruitment Marketing Videos: Effectively Attract and Retain Talent

Leave a Comment / Lead Gen Tactics, Recruitment Marketing, Social & Video / By

While Zoom and other video conferencing apps have become a part of everyday life, valuable lessons continue to be realized regarding recruitment marketing videos and the impact on finding and retaining quality employee talent. With a large pool of job seekers, including new Gen Z talent, and employees feeling the strain of pandemic life, video marketing …

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TikTok Marketing Strategy: Do You Need It For Your Business?

Leave a Comment / Social & Video, Websites / By

With its nearly 1 billion daily users, TikTok has become a social media phenomenon. Self-described as the leading destination for “short-form mobile video,” a whopping 62 percent of its users are under 30 (with nearly 33 percent under the age of 20). Its popularity is prompting companies to ask if they should position their brands …

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How Google Updates Will Impact Your B2B Google Ads Strategy

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Google recently announced that, starting June 30, 2022, content makers will no longer be able to create or edit expanded text ads (ETAs). Google notes that existing ETAs will continue to serve, and performance reports will still be available. They recommend that creators include a minimum of one responsive search ad in every ad group …

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Social Media for Manufacturers: Four Tips to Increase Your Sales Pipeline and Brand Loyalty

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While many B2B product and service organizations have embraced social media as part of their marketing plan to build brand awareness, organizations often struggle to move beyond organic awareness building (talking just to their current followers) to forming a social media strategy that builds a targeted audience, generates leads and sales. Consider: 1. Provide Value When …

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