ACCOUNT BASED MARKETING

An Expert Account Based Marketing Agency for B2B

Strategic

ABM for Big ROI

With a strategic account based marketing agency like Stifel Marcin as your partner, you’ll gain entry into key B2B targets, and then we’ll leverage your new contacts and customers to realize even better results.

78 %
Increase in Click-Through-Rate in Q1
0 +
Year of B2B Marketing Results
6 %
Average Increase in Campaign Leads

Our Approach

B2B account-based marketing (ABM) is a technique that identifies key target profiles, then builds strategic campaigns to help drive those targets to you.

As opposed to the traditional, “cast a wide net” approach, ABM delves deeper into profiles, cross-department visions, and insights. Our B2B account based marketing agency gains entry into key targets, then leverage those new contacts and customers to realize even better results.

With over two decades of proven marketing for multiple B2B industries, we understand how to put the principles of ABM to work for you. Contact us to discuss your needs and discuss how a B2B account based marketing agency can help you land those big fish.

“We rely on their expertise in advertising to help us succeed.”

Explore Our B2B Marketing Strategy Services

Every marketing effort should be grounded in a smart strategy. From research to planning to deployment, we work to maximize impact and achieve your goals.
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Why is ABM Important to B2B Companies?

In an ever-changing marketing environment where the need to engage customers using digital strategies is on the rise, the significance of adopting account-based approaches cannot be overstated. ABM aims to unite stakeholders within an organization, offering clarity on the precise target profiles worthy of pursuit. This, in turn, concentrates collective resources on these identified targets.

With both human and financial resources now focused on the most promising leads, the quality of each sale improves, ultimately enabling the business to achieve better results with the same amount of effort. The experts at our B2B account based marketing firm can help.

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Our Account Based Marketing Firm Can Leverage Industry-Specific Data

Understanding how to properly leverage data and target customer personas is critical in ABM campaigns – and can be optimized through the services of an experienced account-based marketing agency like Stifel Marcin. Once a company had identified target profiles, a B2B ABM agency can leverage a variety of digital platforms with information such as:

  • Job titles
  • Employer
  • Search terms
  • Demographics like income and education level
  • Location(s)
  • Professional interests, and more

Why Partner with an Account Based Marketing Agency?

Collaborating with a B2B ABM agency often leads to superior results compared to internal campaigns. The agency’s comprehensive skill set and diverse capabilities help optimize the allocation of resources across various channels such as digital, content and trade, and can ensure that brand positioning is maintained while targeted and focused account-based campaigns are active. A proven account based marketing agency like Stifel Marcin also has access to the platforms and “Big Data” that is required for precise digital targeting

Want to know more about this tactical marketing strategy? Check out our B2B ABM 101 article for more details.

Our account based marketing agency experts are ready to help drive your business growth and success. Let’s chat.

Empowering Diverse Industries with Strategic ABM

As a leading B2B marketing agency, we understand that every industry is unique, with distinct growth opportunities and target audiences. By leveraging our expertise and in-depth knowledge, we develop tailored ABM strategies that align with the specific needs of our clients across varying sectors:

Just a Few of the Brands We Work With

Since our founding in 2001, Stifel Marcin has helped B2B brands meet their goals. We are proud to collaborate with these esteemed brands, and many more, providing account-based marketing strategies  and proven digital solutions that deliver results.

View Our Account Based Marketing Agency Work

With 20+ years of expertise, we’re ready to help you create powerful impact. View samples of our B2B ABM agency work and see how we can improve your KPIs.

ABM Campaigns Designed to Grow Your Business

Bring our expertise in creating highly targeted, customized B2B advertising and marketing to help your business grow and succeed. With an account-based approach we can target the specific audiences you want, and the specific people who will help achieve your goals.

From ABM workshops, where we work with your key stakeholders to identify target personas and profiles, to strategic marketing plans developed around ABM principles, Stifel Marcin offers the experience and knowledge that helps companies succeed. As a leading account based marketing agency, our integrated solutions can help maximize your budget and help you reach the right customers, at the right time.

Contact us to discover how our account based marketing agency can help you go deep, not wide, with ABM and how we can help your organization Power Up Your Marketing.

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