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Digital B2B Advertising Platforms: Which Ones are Right for Your Business?

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With Americans spending an average of 10+ hours a day logging screen time (4+ hours of that on a mobile device), savvy marketers have increased digital marketing tactics, serving their messages to prospective and current customers on those screens. As pay-per-click (PPC) advertising grows, your strategy not only needs compelling messages and stand-out visuals that grab attention, …

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Five Considerations for B2B Marketers Debating “Bing Ads® vs Google Ads®”

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If Google® is the bride, Microsoft Bing® is viewed as “always the bridesmaid” when it comes to its share of search engine marketing and pay-per-click (PPC) advertising. But that doesn’t mean that Microsoft Ads® (formerly known as Bing Ads) shouldn’t be an integral part of your PPC strategy. Let’s explore why thinking should shift from “Bing Ads vs Google Ads” to “Bing Ads AND Google Ads.” Why B2B Marketers Should Embrace Microsoft Ads …

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Digital Advertising in a Cookieless World: What You Need to Know

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As online consumer data protection and subsequent privacy regulations evolve, cookieless tracking will continue to impact the future of digital advertising. While browsers like Apple’s Safari® and Mozilla Firefox® have already limited third-party cookies, tracking restrictions will soon be implemented by Google Chrome®, the internet’s most widely used browser. Combine these players with other digital …

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Digital Marketing for Manufacturers: A Roadmap for Success

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Digital marketing has rapidly become a necessity to remain competitive in today’s manufacturing marketplace. With many B2B buyers turning to digital platforms to research, purchase, and engage with products and company leadership, manufacturers must take advantage of digital marketing strategies to reach potential customers and stay ahead of the competition. By utilizing the power of …

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