Truelove & Maclean has been manufacturing deep-drawn and progressive die stampings since 1944. The company needed a multi-functional B2B brochure design they could leverage in advertising efforts, incorporate into existing sales materials, and hand out at trade shows.
Stifel Marcin created a B2B brochure design using a unique size, small enough to be mailed and larger than a traditional tri-fold brochure, for more impact. The piece highlighted the company’s capabilities, services, and accomplishments, and focused on product imagery that demonstrated manufacturing capabilities. Our design team referenced the existing company logo diamond shape and created an eye-catching geometric background pattern repeated throughout the B2B brochure design layout. When printed with custom varnishes, the pattern had a unique, 3D effect and a high-tech look.
The client provided text for the brochure to help lower costs and used our B2B content marketing services to edit and polish the copy. Our team incorporated multiple brand benefit messages and calls-to-action to create a B2B brochure designed for fast communication, and that drove customers to act.
“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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