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Social Media Influencer Marketing
Influencer Campaign for Brand Awareness
To connect LOCTITE® solutions with audiences and like-minded industry experts, Stifel Marcin created a social media influencer strategy that increased brand awareness and loyalty, while reaching new audiences with valuable educational information and tools.
The Brand Awareness Strategy
LOCTITE® is a global leader in industrial adhesive solutions.The brand’s products are high-performance, engineered adhesive, sealant and coatings used across industrial and commercial applications.
As part of our work with LOCTITE, Stifel Marcin created a social media influencer marketing strategy to promote and build brand allegiance within key audiences who follow like-minded industry experts. With large, qualified follower segments and unique market focuses, each social influencer believed in the power of LOCTITE solutions, and helped share their experiences with audiences.
As part of the social media influencer strategy, we partnered with influencers and the LOCTITE team to identify unique, informative and engaging content. While highlighting a variety of product benefits and applications, each influencer brought their unique perspective, ensuring authenticity in content and a greater connection with followers.
Content performance was tracked, monitoring different digital engagement KPIs across platforms, working to demonstrate the value and return on each influencer and their unique segment.
Social Media Influencer Marketing Expertise for Lead Generation
With our understanding of B2B markets as well as LOCTITE® strategies, the Stifel Marcin team conducted extensive influencer research to identify quality partners. Each influencer operated with strict contract terms to help protect the brand, and ensure positive returns and long-term, strategic relationships.
Working with the LOCTITE® team, we established relevant themes and aligned influencer viewpoints, audience concerns and marketing considerations. Stifel Marcin also provided guidance and support to influencers regarding content development and release, communicating regularly to ensure seamless content roll-out.
Learn more about our B2B social media agency services.
Integrated B2B Marketing Expertise
As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our social media influencer strategy services, explore more of our work for this leading brand, including:
- Integrated Marketing to Drive Registrations
- Video Marketing for Brand Positioning
- Omni-Channel Marketing Campaigns for Increased Awareness & Sales
In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.
Two Decades of B2B Marketing Results
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need a social media influencer strategy, specific marketing services or are looking for new ideas to build your brand, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
“The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.” – Shawn
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