PORTFOLIO
Expert Trade Show Marketing Agency Services
showcasing innovation and generating results for a
Water Asset & Sewer Inspection Software
Leveraging our integrated capabilities – including trade show marketing, brand messaging, content and lead generation strategies – we provided comprehensive marketing support to maximize WinCan’s visibility and engagement within the water and wastewater industry. .
Standing Out on the Trade Show Floor
WinCan, a leading provider of water asset, pipeline, and sewer inspection software, wanted to elevate their presence at a well-known industry trade show, while showcasing their enterprise-level solutions. Our trade show marketing agency services team collaborated with WinCan to create an engaging booth space designed to attract buyers from municipalities, facilities management, engineering, and infrastructure operations.
Trade show marketing remains an important opportunity to build relationships and reach buyers in critical infrastructure, water, and waterwater markets. Through integrated pre-show outreach, post-show lead nurturing, and a thoughtfully designed booth environment, we worked to build awareness, booth traffic, and leads. Across efforts, messaging that highlighted product benefits for different technical buyer personas, as well as content presentation that made sophisticated AI-driven capabilities clear, we helped strengthen audience engagement and maximize visibility on the show floor and beyond.
By leveraging our trade show marketing agency expertise and integrated marketing services, WinCan successfully demonstrated their leadership position in the water and wastewater market – promoting core messaging as well as their leading enterprise software. Advanced sewer inspection software solutions were presented in ways designed to engage audiences, and supported by customized marketing materials and clear messaging, further solidifying their best-in-class reputation while positioning the organization for continued growth.
Strategic Trade Show Marketing Agency Services for Optimal ROI
Developed in collaboration with key stakeholders from the WinCan team, Stifel Marcin created an open floor plan layout that maximized available space – creating areas that supporter customer discussions and product demonstrations. This included workstations for efficient interaction, seating areas designed to foster conversation, and dedicated areas for the sales team to demonstrate WinCan’s water and sewer inspection software.
We designed bold, branded displays and high-impact graphics specifically tailored to the large-scale water industry conferences and trade show environments, helping attract attendees while clearly communicating WinCan’s value proposition and technical expertise.
Our trade show marketing agency team also developed a comprehensive strategy designed to generate awareness, educate customers, and support industrial trade show lead generation efforts. During the show, as well as in the days leading up to the event and in the weeks following it – our team worked to nurture contacts and leads through multi-channel efforts.
Learn more about our B2B trade show marketing agency services.
Full-Service B2B Marketing Capabilities
As an integrated marketing agency, we support industrial water, wastewater, and infrastructure clients through customized marketing strategies tailored to specialized industries and technical audiences. Whether you are looking for a new marketing agency, have a set scope of work, or need trade show marketing agency support, our team is here to help. Learn more about our difference, and discover a B2B marketing company completely dedicated to your success.
View some more of our B2B marketing work and find our full portfolio:
• Increasing awareness & leads through strategic email marketing targeting wastewater processing audiences
• Improving brand identity and positioning for leading provider of motor, power generation, drive and control system solutions.
• Cross-channel marketing to support a new product launch for a leading provider of water asset inspection equipment
B2B Marketing Leaders Since 2001
For more than 25 years, Stifel Marcin has delivered integrated B2B marketing solutions that help industrial water, wastewater, and infrastructure-focused organizations generate results. From trade show marketing and event strateges to lead generation campaigns and search engine marketing, our team helps companies strengthen visibility, build loyalty, and drive sales. Our team are experts in developing strategies that address long buying cycles, complex technical products, and diverse target audiences. Learn how our B2B marketing solutions can drive results for your brand.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.”
Contact Us.
We’d love to hear your story and how we can help your business succeed.