PORTFOLIO
Expert B2B Product Launch Marketing Services
Cross-Channel marketing to
Support New Product Launch
We brought our expert B2B product launch marketing services to a series of efforts for Envirosight, helping to generate interest and visibility that coincided with a key industry trade show.
Showcasing Innovation and Generating Leads
Envirosight, a leading provider of water, sewer and pipeline inspection equipment, wanted to maximize their impact as they introduced a new, state-of-the-art inspection system at a well-attended industry trade show. Stifel Marcin partnered with Envirosight to design a visually compelling booth space. As part of our integrated trade show marketing services, we featured the new product prominently, added in demo areas, and worked to attract attendees through the creation a holistic brand experience.
We began by working closely with the Envirosight team to understand their desired outcomes for the product launch and the overall trade show experience – reviewing attendee demographics, industry trends, and the marketplace.
This collaborative approach allowed us to tailor a show experience – connecting with a wide range of audiences and effectively communicating Envirosight’s brand message. With multi-channel communications that spanned pre and post-show outreach, we worked to maximize lead generation and new product awareness.
By leveraging our B2B product launch marketing services and integrated expertise, Envirosight effectively communicated the functionality and benefits of their water and sewer inspection company innovations, further solidifying their industry-leading reputation and positioning themselves for continued growth.
Creating the Stage and Generating Buzz
Partnering with Stifel Marcin, Envirosight aimed to not only showcase their new technology, but also generate interest while solidifying their industry leadership. We began by collaborating to design a functional booth layout to maximize space, incorporating dedicated areas for workstations, an inviting lounge area, and high-impact zones showcasing Envirosight cutting-edge technology.
To grab attention and effectively communicate Envirosight’s brand message, we also designed eye-catching graphics tailored to their large-scale displays.
As a fully-integrated agency, we executed a comprehensive marketing campaign before and after the trade show, including targeted outreach to build anticipation for Envirosight’s new product reveal. Following the event, we extended the reach of the announcement through continued marketing efforts across channels.
Learn more about our B2B trade show marketing agency services.
A Full Service Marketing Partner
As an integrated marketing agency, we support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for an agency with B2B product launch marketing expertise, have a set scope of work, or need trade show marketing services, our team is here to help. Learn more about our difference and discover a B2B marketing company completely dedicated to your success.
View some more of our B2B marketing work and find our full portfolio:
- Multi-channel marketing campaigns to increase lead generation for a leading spring manufacturer
- Social media, email, and PR content development for a commercial construction company
- Industrial content marketing support to help a manufacturer of pumping, processing, and transporting solutions reach new audiences with key product benefits
20+ Years of B2B Marketing Success
Since 2001, Stifel Marcin has provided marketing solutions that drive results for B2B organizations. If you need help with B2B product launch marketing, have a specific project that requires support, or are looking to elevate your strategies, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.”
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