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B2B Multi-Channel Marketing Campaign

PORTFOLIO B2B Integrated Marketing Campaign B2B Multi-Channel Marketing An integrated campaign with social media, paid search advertising, landing page optimizations, and more helped LOCTITE® promote their products and services to a diverse customer base. 0 % Improvement in Leads QOQ 0 % Increase in Goal Completions 0 Market Segments Served 0 million Brand Impressions The Challenge One of the world’s most recognized industrial brands, LOCTITE®, was looking to position itself in a competitive market, promoting their adhesives, sealant and coatings to a diverse customer base. Stifel Marcin partnered with the LOCTITE® team in the development of a B2B multi-channel marketing campaign, working to build awareness and sales. From campaign concepting, ad creation, digital strategy, social media and paid search marketing to data analysis and tracking, the efforts created clear ROI, meeting metrics with continually collaboration between the Stifel Marcin and LOCTITE® teams. Creative Messaging Deployed with Complex Targeting Working to promote different product lines and key market positions, Stifel Marcin developed a variety of ad assets that emphasized LOCTITE®’s leading technology, service and support. Ads featured compelling visuals, action-oriented graphics and clear messaging that grabbed attention and compelled users to take action. While building a cohesive B2B multi-channel marketing campaign, assets were tailored to each platforms’ audience and requirements. Marketing assets were deployed across social media, display and paid search with granular targeting that helped ensure content reached the right audiences within highly-specific markets.   Experts in Connecting with Target Audiences with B2B Multi-Channel Marketing Campaigns With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including: Digital campaign landing pages Video ad content with social media ad text Static and animated display ad content Paid search text ad content Video concept, storyboarding and planning Digital marketing strategy and targeting on multiple social platforms Digital marketing strategy and targeting on Bing and Google Learn more about our full-service B2B marketing agency services. Our Difference Strategic Planning & Continual Refinement As part of our partnership with the LOCTITE® team, Stifel Marcin provided strategic guidance, making recommendations on targeting and audience refinements that helped to meet client goals and KPIs. Regular reporting allowed for collaboration and insight into digital tactics and results. Additionally, Stifel Marcin managed media budgets across the complex B2B multi-channel marketing campaign, helping to optimize spend, generate return, and control budget pacing to maintain visibility throughout the run of each ad group. Two Decades of B2B Marketing Success Stories With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing B2B multi-channel marketing campaigns, have a specific scope of services to fulfill, or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and you’ll discover an agency completely dedicated to your success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” Elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Print and Digital LeadGen Campaign

PORTFOLIO marketing for wastewater companies Omni-Channel Lead Generation Campaign Our expertise in marketing for wastewater companies was deployed across print and digital medias, delivering immediate impact and increases in qualified leads. Targeted Brand Building One of the world’s leading manufacturers of wastewater pumping and processing solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign promoting its XRipper® line. Efforts helped to position the products in the competitive space, reaching a focused customer segment that wants reliable products and service. As part of our integrated B2B marketing agency services, Stifel Marcin first developed a purposeful strategy, working to maximize impact and optimize costs. After research on the marketplace, competitor tactics, and unique brand benefits our focus turned to the creative message that would generate impact. With a target audience that was accustomed to tough environments, Stifel Marcin created the tongue-in-cheek line “Put Some Power In Your Pipes”, positioning Vogelsang solutions as the leading choice. With the goal of increasing leads and generating sales, we developed a plan with print and digital ads in trade media, email marketing and tradeshow promotions. Strategic targeting ensured ads were delivered to water processing specifiers and MRO decision makers. Stifel Marcin’s efforts marketing for this wastewater company’s solutions generated fast results – creating impact, visibility, loyalty and interest in this focused market. Proven Results Marketing for Wastewater Companies With an eye-catching headline with double-meaning, industrial audiences noticed the bold ad, generating immediate interest. Body text detailed a variety of product capabilities and performance specs, and also highlighted the unique price-matching program. Designs featured the company’s bold red and black colors, and integrated elements from the Vogelsang logo to create dynamic, eye-catching designs that further emphasized the brand. As part of our expertise in marketing for wastewater companies, we utilized our knowledge of the market to develop a print and digital media plan timed to coincide with industry activities, trade shows and a mobile sales demo route. The purposeful placement strategy helped drive awareness at key periods, and allowed the sales team to have a steady steam of leads. Learn more about B2B marketing strategy services and creative marketing campaigns. Our Difference Full-Service B2B Marketing As part of our per-project partnership, Stifel Marcin worked with Vogelsang USA in a variety of efforts, creating consistency in brand messaging across each while working with a collaborative approach for long-term success. Explore some of our work marketing for waterwaste company solutions and products: Industrial content marketing for brand awareness and leadership positions. Content creation, distribution and trade publication email marketing efforts to support promotions and activities. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or are looking for marketing for wastewater companies, our team is here to help. Learn about our difference, and an agency completed dedicated to your success. 20+ Years of B2B Marketing Results For more than two decades Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. If you need our expertise in marketing for wastewater companies, support with lead generation, or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Integrated Marketing to Drive Registrations

PORTFOLIO multi-channel digital strategy Digital Campaign to Drive Registrations With a goal of increasing sign-ups and promoting the educational benefits for its new e-learning platform, we created a strategic multi-channel digital strategy to spur action in key industrial audiences. Engagement & Brand Building LOCTITE® is a global leader in industrial adhesive solutions. The brand’s products are high-performance, engineered adhesive, sealant and coating products designed for industrial and commercial purposes. In addition to its high-quality products, the brand works to provide a variety of benefits to industry professionals. As part of this, a new education and training offering, the LOCTITE® XPLORE e-learning platform, was introduced. As part of the roll-out we supported LOCTITE with a multi-channel digital strategy. Working to drive registrations and highlight the informative technical information offered on the platform, Stifel Marcin crafted a complex campaign, optimizing costs based on platform usage demographics and client insights. To reach LOCTITE loyalists as well as new users, our team developed campaigns and assets for social media, search engines and other key digital media placements. With multiple campaigns running in different platforms and geographies, key metrics were constantly monitored and evaluated. Ongoing optimizations worked to refine targeting and reach unique audience segments, using a variety of data points to optimize campaign return. Contact Us Optimizing Costs & Increasing Awareness with Multi-Channel Digital Strategy Expertise With core assets provided by the LOCTITE® team, Stifel Marcin modified visuals and created new custom materials specifically for the North American market. With eye-catching ad content our team showcased XPLORE’s benefits, ease-of-use and value for a wide range of professionals, from those early in their career to those who were experienced.With different audience types engaging on different platforms, our team developed a multi-channel digital strategy for messaging and visuals that worked to increase clicks and conversions. With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including: Digital campaign landing pages Video ad content with social media ad text Static and animated display ad content Paid search text ad content Video concept, storyboarding and planning Digital marketing strategy and targeting on multiple social platforms and search engines PR coverage in digital and print trade media Learn more about our B2B digital marketing agency services. Our Difference Full-Service B2B Marketing Capabilities Expertise As a full-service marketing agency we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our efforts helping with their multi-channel digital strategy, explore more of our work for this leading brand, including: Social Media Influencer Marketing Video Marketing for Brand Positioning Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a multi-channel digital strategy, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.” laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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