B2B websites are different than “retail” websites. There is more content, more specifics and a stronger need for branding. Manufacturing website design means promoting a company’s capabilities and products, defining that business’ image, and effectively illustrating what makes you a leader in your field.
Industrial, technological, medical and life sciences, and manufacturing website design must present a lot of information very quickly including product specs, order capabilities, customization and more. Combine that amount of information with the fact that people only read about 30 percent of the words on a web page, and you can see the challenge. Website design for a B2B organization needs to highlight the key facts quickly.
Keyword research helps marketers determine which “key words” or best phrases can be used to help reach your right target audience. Once you have key data points, you will want to expand and evaluate. If some terms are too broad (or too expensive), look deeper at the opportunities. Are more specific phrases available with good search traffic volumes? Are some keywords showing lots of search traffic and relevancy, and we should explore similar phases, synonyms, etc.?
One effective strategy to help determine keyword viability is to simply conduct a Google search – see the results that appear and be sure what you expected to appear is what is displayed – and appropriate for your marketing goals. If more than 50 percent of search results are not relevant – especially when using a long tail B2B keyword phrase – this should be a signal. Either you have identified a great opportunity, or you are not using the right phrase. The more irrelevant the expected search results are, the more likely the target that you want is going to change their search query and re-check a new phrase.
Getting a final keyword target list is a time-consuming process. It takes evaluation, review, additional research and discussion. Check out our blog post for more about keyword research and how we can help maximize your targeting.
Stifel Marcin has developed an extensive portfolio of industrial, technological, medical and manufacturing websites including:
We understand how to drive leads, and more importantly sales, to your websites.
Our technological and manufacturing website designs target the right audience. Our designers and search engine optimization experts understand the language of the B2B world. Often the audience is made of engineers and purchasing agents who are in search of a specific part or service to fit a specific need. Your website must quickly show them how and why you’re the right choice.
B2B website design must perform in one of the most competitive fields in the market today. Manufacturers are running leaner, smarter and more efficient than ever before. Defining what makes your company better is what Stifel Marcin does best. Give us a call and someone from our expert team will get in touch with you.
Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. See how our B2B website marketing services can elevate your manufacturing website for maximum return and reach out today.
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