PAID ADVERTISING
Proven B2B Paid Search Agency Results
B2B Paid Search Services that
Increase Traffic, Awareness and Leads
A B2B paid search agency plans, executes, and optimizes paid advertising campaigns that help business-to-business organizations reach qualified decision-makers through search and paid media platforms. At Stifel Marcin, we develop strategies that address varying customer personas and sales journeys – working to engage readers, communicate value and drive action. From complex solutions to long decision-making cycles, we help organizations optimize their PPC efforts to maximize return and achieve business goals.
Increase in Q1 Click-Through-Rate
Increase in Clicks in First Quarter
Decrease in Cost-Per-Click in Q1
Our Pay-Per-Click Approach Drives Your Success
Successful PPC campaigns are the result of a structured strategy, expert execution, and continuous optimization. With more than two decades of success across digital marketing initiatives, our team knows how to deliver measurable PPC results through:
- Discovery & Strategy: We start by learning about your goals, target audiences, competitive landscape, and existing campaigns.
- Keyword Research & Campaign Architecture: We identify high-intent keywords and structure campaigns to reach the right B2B decision-makers.
- Ad Creation & Landing Page Alignment: Our team develops compelling ad copy and optimized landing pages designed to convert.
- Launch & Monitoring: Once campaigns go live, we closely track performance and fine-tune settings for maximum impact.
- Optimization & Reporting: Through ongoing analysis, A/B testing, and transparent reporting, we ensure your budget delivers the strongest ROI possible.
“Working with Stifel Marcin was like a breath of fresh air. They take the mission of their client to heart, and are relentless in their pursuit of a quality product that delivers.”
B2B PPC Agency Services Tailored to Your Goals
Pay-per-click, or PPC, marketing allows you to reach highly targeted audiences on a variety of platforms across websites,. From search engines to display networks to social platforms, our B2B PPC company team knows how to create the content and placements that gets people to act.
As part of our integrated marketing capabilities, we offer B2B PPC agency services strategically developed to meet your unique needs. From concept to ad creation to targeted placements, Stifel Marcin works to generate return on every click and helps you achieve your marketing goals. Our in-house team brings a detailed understanding of a wide variety of digital strategies and platforms, including Google ads management service and Bing ads management service.
For 20+ years companies have relied on Stifel Marcin for success. Our B2B PPC services and expertise drive results, and we are ready to help you meet your objectives.
Explore B2B Paid Search Marketing Agency Services
From intent-based to programmatic to remarketing, our digital marketing capabilities get your content in front of target audiences using strategies that optimize every click.
- Custom Strategies – Tailored campaigns designed to meet your unique business goals, leveraging data-driven insights to maximize ROI and lead generation.
- Comprehensive Keyword Research – In-depth research to identify high-performing keywords and long-tail terms to help ensure precise targeting of audiences with the highest conversion potential.
- Multi-Channel Expertise – Extensive knowledge of platforms like Google Ads, Bing Ads, LinkedIn, Facebook, and more delivers consistent campaign performance and optimization across relevant channels.
- Landing Page Optimization – Dedicated landing pages designed to align with ad messaging, improve user experience, and boost campaign conversion rates.
- Ongoing Performance Monitoring – Continuous tracking of metrics, paired with real-time reporting, to refine strategies and improve campaign success.
- Transparent Reporting – Detailed insights into campaign performance, budgets, and KPIs to keep you and your stakeholders informed about your investment and campaign results.
Contact Us
We’d love to hear your story and discuss how we can create powerful results.
Integrated & Results-Driven B2B PPC Management
Our strategic PPC campaigns are designed to deliver measurable results for industrial and B2B organizations. From remarketing ads that re-engage past visitors, to content tailored to a user’s engagement behaviors by leveraging data-driven insights we create campaigns that drive high-quality traffic and conversions.
Our experienced team evaluates a wide range of metrics, including click-through-rates, costs-per-click, ongoing traffic impact, and conversions to measure campaign success. With our B2B expertise, we are not only focused on click quantity, but also click quality, ensuring your budget is focused on the audiences with the best conversion potential.
Whether you are looking for a full marketing partner or need the support of our B2B PPC agency services, Stifel Marcin can help. Let’s discuss your goals and create a plan to power up your results.
A Connected PPC Strategy Across Channels
Pay-per-click campaigns often work best when they are part of a connected, multi-channel strategy. Our agency offers a full suite of B2B paid media services designed to strengthen your pipeline and reach the right audiences at every stage of the buyer’s journey. With click attribution models we are able to track users across buying cycles and marketing touchpoints, helping evaluate which efforts are driving the greatest impact and ROI.
Search Engine Ads
Our B2B PPC agency creates data-driven campaigns across Google™ and Bing™ that put your brand in front of high-intent audiences actively searching for your solutions. Generating top positions in SERPs, we work to optimize costs-per-click and maximize your reach - so you can generate leads and value with measurable ROI.
Display & Programmatic
Leveraging visual ads, display can generate responsive ad content based on platform and size requirements, and providing brand impressions across third party partner sites. With layered audience targeting and advanced campaign configurations, we deliver your assets to the right audiences and on the right websites and platforms.
Paid Social Advertising
Extend your reach on LinkedIn, Instagram, Facebook, YouTube and other platforms with targeted ads. By leveraging the unique B2B targeting data of these platforms, we can serve ads based on interests, employer, job function, industry and more - generating social feed placements that drive awareness, engagement, and leads.
Account-Based Marketing
Paid-per-click can support account based marketing (ABM) campaigns through strategic targeting and thoughtful content alignment. Whether we are serving a geo-targeted campaign to a company campus, or reaching specific job types based on industry trends, PPC can be a powerful component of strategic ABM campaigns.
Retargeting Campaigns
Re-engage previous visitors and stay top-of-mind throughout the buyer’s journey. With integrated capabilities, ongoing reporting, and strategic performance management, Stifel Marcin delivers end-to-end support to maximize your ROI. When you partner with us, you gain a team fully invested in achieving marketing success for your organization.
B2B Marketing is All We Do
Our expert B2B PPC agency services help companies optimize their paid advertising efforts. Whether we are managing your PPC campaigns, providing PPC as part of a search engine marketing plan, or are your full-service marketing partner, Stifel Marcin knows how to help you achieve your marketing goals.
A highly experienced industrial PPC agency, we bring more than two decades of B2B expertise to every effort. From complex products to technical concepts, our team has a unique understanding of the considerations, mindsets and processes of B2B audiences.
As part of our specialized client intake process, we take the time to learn about your products, your business and your unique goals. We combine that knowledge with our communications expertise to create powerful results.
Learn about our difference, and how our B2B PPC agency management services can help you succeed.
A Leading Industrial & B2B PPC Agency Across Sectors
Our PPC marketing team brings integrated B2B marketing expertise and 25+ years of proven results to every project. Our effective strategies skillfully combine digital, content and traditional marketing methods to deliver the qualified leads you desire. Let’s talk.
Just a Few of the Brands We Work With
View Some of Our B2B PPC Marketing Agency Work
Our B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads and grow their business. Explore some of our work below or view our full portfolio.
Common Questions for B2B PPC Agencies
A B2B paid search agency specializes in creating and managing pay-per-click advertising campaigns across platforms like Google Ads, Microsoft Ads, LinkedIn, Meta, programmatic and trade channels. These campaigns are designed based on client goals and pre-determined key performance indicators (KPIs) – always working to reach qualified audiences, generate qualified leads, and maximize return on ad spend.
B2B paid search leverages similar tactics, but typically the campaign plan, audience targeting and message-to-customer personal mapping is more complex. Many B2B campaigns work across long sales cycles, smaller but more targeted audiences, and higher-value conversions. Campaigns typically require more sophisticated setup that combines both broader and highly-technical targeting criteria, designed to reach specific job titles, industries, or companies with content specific to their role and position in the buying journey.
Platform selection in paid search is driven by the campaign goals, budget and audience types, and there is no “one best” platform for a B2B campaign. However, many of our campaigns leverage Google Ads, Microsoft Advertising (Bing), and LinkedIn Ads as well as Facebook, Instagram, YouTube, trade media, programmatic and more.
Success of paid search is measured by metrics specific to client needs and the overarching campaign strategy. Typically tracked key performance indicators (KPIs) include: click-through rate, cost per click, conversion rate, and cost per lead, alongside more strategic metrics tied to your pipeline and revenue goals.
A PPC campaign for industrial and B2B organizations often shows early performance within weeks, while sustainable ROI typically develops over several months through continuous optimization.
Powering Up Your Results with 25+ Years of B2B Expertise
In today’s fast-paced digital landscape, capturing attention and driving conversions is crucial. Our B2B PPC services are designed to put your business in front of the right audience at the right time.
With a deep understanding pf search engine advertising platforms like Google Ads and Microsoft Advertising, our industrial PPC agency team creates highly targeted campaigns that deliver measurable results. From keyword research and ad copy development to bid management and conversion optimization, we expertly handle all aspects of your PPC strategy.
As a Google Partner agency and Microsoft Partner, our B2B PPC company team has the latest knowledge and a detailed understanding of how to create PPC results. And as a full-service marketing partner, we offer a complete dedication to your success.
If you are searching for a top B2B PPC agency, contact us to discuss your needs and goals. Together we can create powerful results.
