B2B LEAD GEN SOLUTIONS

Expert B2B Lead Generation Agency Services

Effective B2B Lead Generation

Strategies for Scalable Results

As a top B2B lead generation agency, we specialize in developing data-driven, multi-channel strategies that connect your business with the right audience at the right time.

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B2B Lead Gen Services That Drive Growth & Conversions

Generating high-quality leads is the foundation of B2B marketing success. With longer sales cycles, complex decision-making processes, and highly targeted buyer personas, B2B companies need a strategic approach to attract, nurture, and convert prospects into customers.

Whether through inbound marketing, targeted outreach, or paid advertising, our goal is to help you build a steady pipeline of qualified leads that grow your business. By combining targeted attraction, strategic nurturing, and conversion-driven tactics, the B2B marketing experts at Stifel Marcin help businesses create a scalable lead stream that fuels long-term growth. Together, we will create a B2B lead generation strategy tailored to your goals through:

  • SEO and Content Marketing: Boost visibility with optimized content, blogs, and case studies.
  • Paid Advertising: Target decision-makers with strategic ad campaigns.
  • Social Media Engagement: Expand reach and build trust on LinkedIn and other platforms.
  • Email and Drip Campaigns: Keep leads engaged with personalized follow-ups.
  • Retargeting and Remarketing: Re-engage potential customers who have shown interest.
  • Sales Enablement: Equip your team with the right tools and insights to close deals.
  • Landing Page and Conversion Optimization: Maximize lead capture and engagement.
  • Analytics and Performance Tracking: Continuously refine strategies for better results.

Our experienced B2B lead generation agency team is ready to help your business meet its goals. Contact us and let’s talk today.

“Stifel Marcin has provided the highest levels of service, responsiveness and quality of work.”

Explore Our B2B Marketing Strategy Services

Every marketing effort should be grounded in a smart strategy. From research to planning to deployment, we work to maximize impact and achieve your goals.
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Why B2B Lead Gen is Essential for Success

Unlike B2C transactions, where purchases can be made quickly, B2B buyers typically face longer sales cycles, multiple decision-makers, and high-value investments. Without a strategic lead generation approach, businesses risk wasting resources on unqualified leads that don’t convert. To succeed, manufacturers, service providers, industrial, and technology companies must focus on targeted, data-driven lead generation that reaches key decision-makers at the right time. This means:

  • Identifying and Engaging the Right Audience: A strategic approach ensures that marketing efforts attract high-quality leads that align with your ideal customer profile.
  • Nurturing Leads Through the Sales Cycle: With longer decision-making processes, ongoing engagement through content marketing, email campaigns, and account-based marketing keeps prospects moving forward.
  • Increasing Conversion Rates and ROI: A well-optimized lead generation strategy improves efficiency, allowing businesses to convert more leads into sales without wasted marketing spend.
  • Creating a Sustainable Growth Path: Building a scalable lead system ensures a consistent flow of opportunities, helping your business grow predictably over time.

Let’s talk.​

We’d love to hear your story and see how we can help.

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Our Proven Process for Generating Qualified, High-Quality Leads

With over 20 years of experience, our B2B lead generation agency specializes in data-driven marketing strategies that attract the right prospects, nurtures them through complex buying process, and drives conversions. We understand the challenges of long sales cycles and multi-decision-maker purchases and develop a plan with proven, multi-channel tactics, including SEO, PPC, ABM, and content marketing, to ensure your brand stays top of mind at every stage.

  • Discovery and Strategy – Understanding your audience, goals, and ideal customer personas through our efficient client onboarding process.
  • Campaign Development – Creating targeted, multi-channel lead generation strategies.
  • Execution and Optimization – Running campaigns, analyzing data, and continually optimizing for performance.
  • Lead Handoff and Sales Enablement – Delivering high-quality, sales-ready leads and providing ongoing insights.

Talk to our team about how our B2B lead gen strategies can work for you.

B2B Lead Gen: Frequently Asked Questions

Q. What should I look for in a lead gen partner?
A. The right B2B lead generation agency partner should have industry-expertise, a multi-channel strategy, and a data-driven approach. At Stifel Marcin, our proven track record of driving high-quality leads and measurable growth is backed by over 20 years of B2B marketing expertise, utilizing a strategic mix of digital and traditional marketing tactics tailored to complex sales cycles, along with deep analytics and performance tracking to refine campaigns and deliver stronger conversions.

Q. How can a B2B lead generation agency partner with support with my existing marketing and sales staff?
A: At Stifel Marcin, we act as a seamless extension of your team, providing the collaboration and responsiveness of an in-house department while delivering the specialized expertise and strategic insight of a full service B2B marketing agency. Learn about our difference.

Q. How does Stifel Marcin approach account-based marketing for high-value leads?
A. Our team takes a strategic, insight-driven approach to account-based marketing (ABM), focusing on identifying, engaging, and converting high-value leads. By leveraging personalized content, multi-channel outreach, and smart ad placements, we help ensure your brand reaches key decision-makers with the right message at the right time, driving stronger relationships and higher ROI. Explore our ABM services.

Q. How do you stay updated with evolving trends and technology in the industrial sector?
A. Our leaders, Andrew Stifel and Christine Marcin, have been a long-standing members of leading professional organizations related to marketing and the B2B industries we serve, including Women in Manufacturing, the Precision Metalforming Association, the Smaller Manufacturers Association of Connecticut, and more. Our B2B lead generation agency is a Google Partner, Microsoft Partner, and a certified Meta and LinkedIn campaign manager, which ensures we stay at the forefront of evolving trends and technology, leveraging the latest tools, platforms, and best practices to deliver cutting-edge lead gen strategies for our clients. Learn more about our affiliations and marketing memberships.

B2B Lead Gen Solutions Tailored to Your Industry

As a leading B2B marketing agency, we understand that every industry is unique, with distinct growth opportunities and target audiences. By leveraging our expertise and in-depth knowledge, we develop tailored lead gen strategies that align with the specific needs of our clients across varying sectors:

Just a Few of the Brands We Work With

Since our founding in 2001, Stifel Marcin has helped B2B brands meet their goals.
We are proud to collaborate with these esteemed brands, and many more, providing lead generation strategies and proven digital solutions that deliver results.

View Our B2B Lead Gen Agency Strategies at Work

With 20+ years of expertise, we’re ready to help you create powerful impact. View samples of our lead generation work and see how we can improve your KPIs. Explore our portfolio.

Get Started with Smarter B2B Lead Generation Today

As a full-service agency, we apply our multi-disciplined expertise to every project, ensuring each effort is driven by a clear, strategic purpose. From digital to traditional channels, Stifel Marcin is ready to help you assess performance, enhance engagement, and optimize your return.

Whether you are looking to optimize your current efforts or build a scalable lead generation system from the ground up, our experts are here to help. Contact us or fill out the short form above to discuss your goals and see how we can power up your pipeline.

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