Expert B2B Lead Generation Agency Services

B2B lead generation agencies should offer proven expertise across relevant B2B industries, the capabilities to manage multi-channel strategies in relevant media, and the ability to provide a tailored approach based on your operational needs. Look for a partner than can manage B2B campaigns on platforms like search engines, social media, email, and trade media. The agency should able be able to support the development of assets including creative concepts, messaging, articles, website development, and landing page optimizations to run the campaign. In addition, a B2B lead gen firm should provide analytics and reporting capabilities to ensure each channel is delivering ROI, and with account management support to provide strategic optimizations as well as insight into performance.

An experienced agency partner is able to integrate its process with your internal marketing and sales team workflows – not only to deliver a steady lead pipeline, but also to ensure strategic alignment of marketing campaigns and your business goals. For B2B and industrial campaigns, look for agencies with unique intake processes that allow them to learn about the details of your products and offerings, experience building campaigns that reach relevant target audiences, as well as firms who can clearly define their working approach.

For more than 25 years Stifel Marcin has helped clients across industrial segments generate leads and grow customer bases. Learn more about  our difference  and how we can deliver powerful lead gen results.

Account based marketing (ABM) campaign targeting methods can help drive lead generation by focusing ad impressions on the industries, company types, and customer personas most likely to align with sales and business goals. An ABM approach might use company name, business size, job title, years of experience, geographic location and more to customize ad serves. While highly targeted, ABM campaigns focus on “big fish” targets which often requires a higher cost per impression to serve, typically making ABM just part of a full lead generation campaign. Learn more about our ABM services.

While every campaign is unique, B2B buyers are highly engaged on digital platforms, and campaigns often leverage:

• Social media channels – to reach the 84% of B2B buyers who use social as part of their research process, as well as through partnerships with influencers and trade profiles.
• Paid search engine advertising – including text and display ads to reach prospects in low funnel research, or through high reach, low-cost visual ads.
• Video marketing – to increase engagement and understanding, as well as connect with the 60% of decision makers who use the platform for research.
• Email outreach – either via trade partners or internal lists, providing segmented communications direct to inboxes and as part of CRM automations.
• Trade & press relationships – leveraging partner media social feeds, websites, contact lists and more to build authentic impressions.

Stifel Marcin stays closely connected to evolving industrial and B2B marketing trends through active leadership involvement and ongoing platform certifications. Our leaders, Andrew Stifel and Christine Marcin, have been a long-standing members of leading professional organizations related to marketing and the B2B industries we serve, including Women in Manufacturing, the Precision Metalforming Association, the Smaller Manufacturers Association, and more. Our B2B lead generation agency is a Google Partner, Microsoft Partner, and a certified Meta and LinkedIn campaign manager, which ensures we stay at the forefront of evolving trends and technology, leveraging the latest tools, platforms, and best practices to deliver cutting-edge lead gen strategies for our clients. Learn more about our affiliations and marketing memberships.