In recent years, B2B companies are finding it harder to justify the high cost of attending multiple tradeshows. However, live contact with prospects and customers––outside of the standard sales call––is still a valuable marketing tool. At Stifel Marcin, we regularly work with B2B companies on the marketing strategy for tradeshows. We can help to evaluate …
Tradeshows in B2B Marketing: Marketing Beyond the Show Floor Read More »
Geo-targeting for account based marketing (ABM) is a strategic and effective way for B2B organizations to focus marketing resources on key customer groups while generating leads from only the highest-value customers. In today’s changing business environment – without trade shows, conferences and in-person events – reaching high-value target prospects is critical. Reaching Customers Using Account-Based …
Leveraging Geo-Targeting for Account-Based Marketing Read More »
With so many online tools, marketing platforms and media options, the resources available to manufacturers to market their company and generate leads is greater than ever. However, as options expand, so do the performance metrics that need to be evaluated to identify which marketing dollars are leading to return. Most veterans of the manufacturing space …
The Value of The Manufacturing Directory Thomasnet® in Manufacturing Read More »
Digital marketing has rapidly become a necessity to remain competitive in today’s manufacturing marketplace. With many B2B buyers turning to digital platforms to research, purchase, and engage with products and company leadership, manufacturers must take advantage of digital marketing strategies to reach potential customers and stay ahead of the competition. By utilizing the power of …
Digital Marketing for Manufacturers: A Roadmap for Success Read More »
For businesses looking to leverage B2B account based marketing (ABM), there are often challenges, from assembling the right people to limited resources and knowledge about ABM. Read on for a crash course in B2B account based marketing 101. What is B2B account based marketing and how can it work for you? Account based marketing is a tactical strategy that can help B2B …
If it is possible to offer a diagnosis on the B2B customer right now, it would be this one: We have forgotten how to pay attention, not because we wish to, but because we have too much to pay attention to. Inundated by messages, whether they’re on phones or laptops, means there is a lot …
B2B Marketing in the Attention Economy: Expert Tips Read More »
With the variety of Big Data, profiling and targeting available, the ways in which digital marketers are able to expand a brand’s reach via innovative digital marketing campaigns has grown. Beyond simple demographics, campaigns can be deployed to reach people based on interests, topics they engage with, their job title, the industry they work in and more. Using data we are able …
How to Reach New Customers with Innovative Digital Marketing Campaigns Read More »
