Marketing Campaigns

The time may come when you consider outsourcing specific marketing needs to an experienced agency. As advertising and marketing become more complex, utilizing B2B marketing agency services, and establishing a relationship with trusted experts, can reap many benefits for your organization. With the rise of digital marketing, the growing sophistication of inbound and outbound content creation, and the complexity of budget planning and shifting increasing, knowing you have the support of expert B2B marketing agency services can help you plan for success. If you’re working to gain internal support to retain B2B marketing agency services, here are a few benefits you can share with your team: 1. Working with Experienced Marketers   Your organization’s team members may not have the unique resources needed to fully execute various parts of a marketing strategy. When you employ B2B marketing agency services with a firm like Stifel Marcin, you collaborate with experienced specialists. Keeping up with changing digital trends and requirements, and complex search engine and social media algorithms is really a full-time job. Every day our team is researching changes, remaining current on the trends, tools and issues impacting marketing today. Our integrated and multi-disciplined team collaborates to help you develop goals, KPIs, and optimize budgets, determining the best marketing strategy that is unique to your business. 2. Reducing Your Team’s Workload We often hear from clients about the difficulties in keeping up with changing technologies, or not having enough time or resources to execute on-going tasks like content development or social media marketing. Investing in B2B marketing agency services lets your team focus on the tasks they do best and collaborate more effectively and efficiently with their internal teams, ultimately saving time and money. At Stifel Marcin, we see ourselves as an extension of your team, with a flexible structure that allows us to function like an in-house marketing department, while providing the expertise of a full-service B2B marketing agency. 3. Accessing Better Marketing Technology Modern marketing relies on many digital tools and software such as analytics tools, creative software and research platforms. For digital marketing strategies like SEO and paid advertising, they are essential. These tools can be very expensive and knowing how to leverage the detailed and specific features means we can evaluate data, set up tracking metrics, identify changes, anticipate trends and more with expertise and a strategic finesse. Working with an experienced agency like Stifel Marcin will ensure you are benefitting from the best technology services and tools to generate leads, sales and returns. 4. Discovering a Unique Point-of-View While you know your products and services best, engaging B2B marketing agency services can provide fresh perspective on your marketing goals, current approaches, and future needs. Your ideal agency partner will work to understand your business and your audience(s) thoroughly, evaluate the competitive marketing environment and collaborate with you to develop strategies promoting your unique benefits that help your company stand out in a crowd. Every day at Stifel Marcin, we work with technical content and complex concepts, creating engaging messaging and visuals that create attention and inspire the right customers to act. With more than two decades of experience, we know that fresh eyes on your brand and a cooperative partnership can take your marketing results to the next level. 5. Optimizing Budgets When you leverage the benefits of an integrated agency, you can review tactics, spend and ROI across the full channel of marketing opportunities. Some organizations opt to hire companies they feel are “specialized” in one area or another (perhaps a digital company, a PR company, etc.). This, however, can sometimes have the opposite effect. Instead of one collective evaluation of tactics from your single B2B marketing agency partner, you can find conflicting opinions, differing tracking methodologies and even recommendations made based on one agency’s personal interests. Additionally, as subject matter experts across a wide variety of marketing applications, when you utilize the B2B marketing agency services like we offer at Stifel Marcin, you benefit from expertise on how to optimize spend on every channel. We understand how to best plan media buys, bidding strategies and negotiate with third parties to achieve the best results. It’s in our best interest to make the biggest impact, ensuring we can make your brand as visible as possible. B2B Marketing Agency Services That Power Results If your agency is considering outsourcing some or all of your marketing needs, we can help. Check out our tips on how to outsource B2B marketing services and then contact us. Together, we can help determine what services may be right for you. Stifel Marcin – The B2B Marketing Agency Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. If you have questions about outsourcing your marketing to maximize returns, let’s talk.

Since 92 percent of customers trust recommendations from individuals over businesses, influencer marketing has become a unique strategy for B2B marketers to share their products and business solutions. But what is influencer marketing exactly? In its most common form, influencer marketing is a form of social media marketing utilizing endorsements and product mentions from individuals who have a purported expert level of knowledge or social influence in their field. Choosing the Right Influencer Finding the right influencer can seem like a daunting task. Here are six things to consider when developing a B2B influencer marketing strategy: Tip 1: Especially valuable for B2B, think “industry expert”. While some businesses search outside the organization for that person, it’s important to consider that the perfect influencer may be within your own network, including an employee, customer, or business partner already talking favorably about your company or product online. Partnering with experts in your field who can more deftly incorporate your company’s products/capabilities into their content is a winning strategy. Tip 2: Look beyond vanity metrics. While that paints a picture, their content and style should align with what your audience is looking for. Many companies are seeing the value in partnering with micro-influencers – social content creators with 5,000-100,000 followers. Micro-influencers are typically viewed as experts in their respective areas (engineering, hydraulic repair and maintenance, financial investment, to name a few). Their “smaller” following tends to generate higher engagement with their audience, as they connect more personally and provide value to their followers, whether through social posts, podcasts, blogs and more. Tip 3: Lean into your company values. It’s important to fully vet possible influencers for possible conflicts of interest. Consider what kind of “personal” content they may be posting (think politics, social awareness, etc.). You’ll want to consider individuals whose values align with your company. Tip 4: Identify where your content should live. If your brand is trying to grow its presence in a specific demographic or audience segment, consider the best platforms for that demo and find influencers there. But remember that it’s not as simple as “young people are on TikTok.” Tip 5: Be transparent. Be clear about your goals and what you hope to accomplish with the partnership. Selecting the right partner should include honest conversations to be sure you are like-minded with similar audiences and goals. Tip 6: Have fun and be creative. Working with an influencer means strategically working with your partner to identify mutually beneficial content. Influencers want to bring quality information to their followers. Together, focus on compelling visual content to hold followers’ attention. Creativity isn’t exclusive to B2C marketing! Why Work with a B2B Influencer Agency Developing and executing a B2B influencer marketing strategy involves many steps. Finding influencers, vetting them, researching their endorsement history, arranging contact and initial introductory meetings can be a lot of work. Your agency partner can be a critical resource to identify content and ways it can be produced, strategize about smart ways to align your brand’s goals with those of the influencer and navigate important process steps like expectation alignments, contract negotiations, follow through and results reporting. Ultimately, the cost of working with influencers is expensive – and it should take a lot of time and effort to make sure you’re aligning with the right partner to provide value to the right audience. Working with the right agency with expertise in developing a B2B influencer marketing strategy can make a big difference in the success of your campaign outcomes. We Can Help Create Your B2B influencer Marketing Strategy If you’re looking to add an influencer strategy to your B2B marketing mix, we’d like to talk. Check out our portfolio page about a recent brand awareness campaign featuring industry influencers and then fill out our contact form on this page or reach out via phone or email. A Stifel Marcin team member will be in touch soon. Stifel Marcin – The B2B Marketing Agency Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. If you want to learn more about the benefits of influencer marketing, we can help. Contact us today.

Whether it’s workload challenges or shifting day-to-day needs, many organizations struggle with how to effectively develop and implement marketing strategies. Choosing to outsource B2B marketing services to an experienced agency can be a wise investment. The right partner will work with you to craft a solution that meets your needs and budget, and most importantly, effectively achieve your goals. When companies decide to outsource their marketing, many find they can sustain their initiatives for a longer period than if efforts were handled in-house. We often hear from companies that they significantly increased their KPIs (key performance indicators) after they partner with our marketing firm. An agency partnership can provide access to specialists with knowledge and resources that you likely don’t have in-house. Collaborating with that expertise can ensure effective strategies are developed, and your plans are built with a detailed knowledge of platforms, tactics and trends. Additionally, when you outsource B2B marketing services to an agency, they offer integrated teams that are accustomed to working to meet budget and timeline requirements. Maximizing Results When You Outsource B2B Marketing Services If your company has decided it is best to outsource some or all of your marketing needs, here are some tips that will help you optimize the process. If you are still evaluating solutions and not ready to start contacting vendors, check out our article about what to look for in a marketing agency. Be Clear About Your Goals – As a team, identify and discuss your marketing goals. Perhaps it’s brand awareness, lead generation, revenue growth, or increased engagement. Share your KPIs with potential partners, and explain why and how you are evaluating those metrics. At Stifel Marcin – The B2B Marketing Agency, when we start to work with a new client who has clearly identified KPIs, we are better able to make strategic recommendations and craft plans that effectively work toward, and even surpass, those goals. Beyond the KPIs the agency is judged on, we are here to help you and your team succeed. Do Some Calculations – Estimate (or clearly define if you can) what your budget is for marketing services. This information will be very helpful during initial consultations with a prospective agency partner. It might be tempting to talk more generally to see “what it will cost,” but this can be confusing and even counterproductive. With the incredibly wide variety of options available to marketers today, and the rising costs of media buys (such as PPC ad placements), your agency partner may suggest ideas – that while viable and valuable – quite simply are not in your budget. Research the Right Type of Agency – The right marketing can take your business to the next level, so finding an agency partner that fits your needs is crucial. If, for example, you need assistance with recruitment marketing, speak with an agency with proven results in that vertical. In the B2B world, an agency experienced with the nuances, opportunities and challenges of your industry can make all the difference. At Stifel Marcin, our team is well versed in B2B, and for more than 20 years has helped brands convey their story, benefits and solutions to the right target audiences. Create an RFP – A request for proposal (RFP) allows for clear comparison among agencies. Defining the scope of the project, the reference materials you already have, what you can provide, and what you expect for results will set the stage for success. Agencies may have a wide variety of approaches, and being clear can help you make an “apples-to-apples” comparison of the differences in tactics, costs and expected deliverables you will have when you outsource B2B marketing services. When you have internal marketing resources – existing materials, research documents, assets, brand standards and more – share that insight in your RFP as well. If you identify where you are looking for agency input, and how you can support the agency’s efforts, often this can impact costs and deliverables. Try to be as clear and specific as possible. When a client tells us why and how they want to help in the process we can properly plan. For instance, if your team will be writing the technical content because you better understand the nuances of a product, or if you plan to code an agency-produced design into your private CRM, we can help plan budgets, timelines and cost. Overall, a detailed RFP gives the understanding that results in a detailed (and accurate) quote. Keep an Open Line of Communication – The best laid plans should be continually evaluated. One of the challenges of being an outside agency is that we don’t know what happens “in-house”. With regularly scheduled check-ins, meetings and discussions we can improve our understanding of your business and any changes happening in your industry that could impact marketing and sales. This allows us to adjust our tactics accordingly. Collaborative Relationships Drive Successful Results Choosing to outsource your B2B marketing services can be a big decision. Stifel Marcin is here to answer your questions and listen to your needs. Contact us and let’s get started. Stifel Marcin – The B2B Marketing Agency Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. Whatever your outsourcing needs, we can help. Reach out today.