B2B Video Marketing

The Creative Strategy

LOCTITE® is a global leader in industrial adhesive solutions. The brand’s adhesive products are high-performance, engineered adhesive, sealant and coating solutions for both industrial and commercial purposes. Working with the LOCTITE® team, a marketing campaign was developed with the goal of increasing brand awareness and generating sales. Stifel Marcin created and launched a series of digital ads to highlight key product benefits – that LOCTITE® products provide superior results and is trusted technology that industry professionals can rely on – while also promoting specific, unique product advantages.

Utilizing eye-catching, action-orientated video and graphics, the Stifel Marcin team produced scroll-stopping ad assets featuring LOCTITE® products, with CTAs highlighting LOCTITE® expertise, service and support. Stifel Marcin’s creative team also developed content for a custom landing page, working to push people into the sales funnel and convert qualified leads.

Media & Implementation

Stifel Marcin’s digital team conducted extensive digital targeting research and developed a deployment strategy, selecting optimal digital and social platforms for ad placement, maximizing visibility and impact in key audience segments, while positioning LOCTITE® as a powerful market presence.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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