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Marketing Campaigns

Print and Digital LeadGen Campaign

PORTFOLIO marketing for wastewater companies Omni-Channel Lead Generation Campaign Our expertise in marketing for wastewater companies was deployed across print and digital medias, delivering immediate impact and increases in qualified leads. Targeted Brand Building One of the world’s leading manufacturers of wastewater pumping and processing solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign promoting its XRipper® line. Efforts helped to position the products in the competitive space, reaching a focused customer segment that wants reliable products and service. As part of our integrated B2B marketing agency services, Stifel Marcin first developed a purposeful strategy, working to maximize impact and optimize costs. After research on the marketplace, competitor tactics, and unique brand benefits our focus turned to the creative message that would generate impact. With a target audience that was accustomed to tough environments, Stifel Marcin created the tongue-in-cheek line “Put Some Power In Your Pipes”, positioning Vogelsang solutions as the leading choice. With the goal of increasing leads and generating sales, we developed a plan with print and digital ads in trade media, email marketing and tradeshow promotions. Strategic targeting ensured ads were delivered to water processing specifiers and MRO decision makers. Stifel Marcin’s efforts marketing for this wastewater company’s solutions generated fast results – creating impact, visibility, loyalty and interest in this focused market. Proven Results Marketing for Wastewater Companies With an eye-catching headline with double-meaning, industrial audiences noticed the bold ad, generating immediate interest. Body text detailed a variety of product capabilities and performance specs, and also highlighted the unique price-matching program. Designs featured the company’s bold red and black colors, and integrated elements from the Vogelsang logo to create dynamic, eye-catching designs that further emphasized the brand. As part of our expertise in marketing for wastewater companies, we utilized our knowledge of the market to develop a print and digital media plan timed to coincide with industry activities, trade shows and a mobile sales demo route. The purposeful placement strategy helped drive awareness at key periods, and allowed the sales team to have a steady steam of leads. Learn more about B2B marketing strategy services and creative marketing campaigns. Our Difference Full-Service B2B Marketing As part of our per-project partnership, Stifel Marcin worked with Vogelsang USA in a variety of efforts, creating consistency in brand messaging across each while working with a collaborative approach for long-term success. Explore some of our work marketing for waterwaste company solutions and products: Industrial content marketing for brand awareness and leadership positions. Content creation, distribution and trade publication email marketing efforts to support promotions and activities. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or are looking for marketing for wastewater companies, our team is here to help. Learn about our difference, and an agency completed dedicated to your success. 20+ Years of B2B Marketing Results For more than two decades Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. If you need our expertise in marketing for wastewater companies, support with lead generation, or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Improving Brand Identity and Positioning

PORTFOLIO brand identity and positioning Improved Benefit Positioning & Impact From the development of brand messaging to its implementation across marketing assets, Ward Leonard relied on Stifel Marcin’s brand identity and positioning expertise to create impact in a competitive marketplace. Promoting Strength & Capabilities Ward Leonard is a leading provider of motor, power generation, drive and control system solutions. The company commonly serves mission-critical industries, providing solutions for harsh environments and extremely remote locations. Its products and services keep systems running, keep people working and literally keep the lights on. Stifel Marcin partnered with Ward Leonard in the development of its new brand positioning. As part of our brand identity and positioning efforts we performed a marketing audit and analysis, evaluating their audience concerns, personas, SWOT positions and competitor messaging. Based on strategy and creative collaboration, a new brand positioning statement was developed. “The Power of Uptime™” presents the literal “power” of the company as well as the power its product and purpose. The clear and concise tag line emphasizes strength, and their brand promise to keep operations running reliably, preventing downtime and reducing maintenance. Messaging was implemented across a wide variety of campaign assets and marketing collateral, defining the brand to current and prospective customers, and acting as an internal theme to employees. Contact Us Expertise in B2B Brand Identity and Positioning From isolated mountaintops to oil rigs miles from the shore, Ward Leonard products often define the idea of “mission critical”. With international operations and a variety of unique markets served, the Stifel Marcin team worked to ensure consistency in brand positioning and presentation. In our messaging implementation efforts, we used our newly-created positioning line, “The Power of Uptime™”, as a guide – continually emphasizing that Ward Leonard solutions are reliable, rugged, and provide the power that keeps operations running. Dramatic visuals, compelling headlines and detailed text worked to capture attention and highlight key brand benefits across a variety of assets. As part of our brand identity and positioning efforts, Stifel Marcin supported Ward Leonard in the development of trade show materials, ad concept and creation, website design, digital presentations and more, creating an effective multi-channel campaign to improve brand strength and customer awareness. Learn more about our B2B branding agency services. Our Difference Integrated Marketing Expertise As a full service marketing agency, we have provided a range of services to help Ward Leonard connect with its audiences and promote its capabilities. From brand identity and positioning efforts to website design, tradeshow materials, print ads and more, our partnership with the company helped their team demonstrate value in key audiences. Check out our work creating a new interactive presentation to enhance the customer experiences. The unique tool supported tradeshows, virtual connects and streamlined digital reporting capabilities. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in brand identity and positioning, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise across multiple sectors, including energy, oil & gas, manufacturing, and more, can help you achieve success. Together, let’s power up your marketing results. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed…” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Digital Ad Campaign Increasing Leads

PORTFOLIO Video marketing campaign Video Marketing Campaign to Increase Qualified Leads From storyboards to multi-channel distribution, our video marketing campaign experts helped LOCTITE® achieve its goals of improved brand awareness and leads. A Holistic Strategy Driven by Video LOCTITE is a global leader in industrial adhesive solutions. The brand’s products are relied on in both industrial and commercial applications, and help to improve reliability, prevent failure and lower production costs. As part of our integrated B2B marketing agency solutions, we worked with the LOCTITE team to create and deploy a marketing campaign to help increase brand awareness, improve qualified leads and generate sales. The campaign included placements on a variety of digital and social applications, with supporting video designed to grab user attention. Utilizing eye-catching, action-orientated footage and graphics, ad content connected with target audiences, with scroll-stopping ad assets that drove engagement and clicks. A holistic campaign, Stifel Marcin’s digital team conducted extensive digital targeting research and developed a deployment strategy, selecting optimal digital and social platforms for ad placement. In each, ongoing optimizations worked to maximize visibility and impact in key audience segments, while positioning LOCTITE as a powerful market presence. Each visual in the video marketing campaign featured prominent call-to-action statements, ensuring users were likely to enter the intended marketing funnel. Stifel Marcin’s creative team also developed content for custom landing pages, highlighting LOCTITE expertise, service and support, while optimizing for conversion potential. Video Marketing Campaign Expertise that Drives Results Stifel Marcin created and launched a series of digital ads to highlight key product benefits – that LOCTITE products provide superior results and is trusted technology that industry professionals can rely on. With an understanding of the target audiences and interests, our creative team utilized fast-paced video and application-oriented sequences, promoting specific and unique product advantages. Using a combination of custom animations and existing imagery, Stifel Marcin’s experienced video marketing campaign experts created compelling graphics for various ad applications, from short-view content for steaming applications to longer-form ads for social platforms. From selecting the right voiceover talent to aligning ad aesthetics with brand standards, each ad was strategically created to help ensure viewers had the optimal viewing experience with or without sound. Learn more about our B2B video production services. Our Difference Integrated B2B Marketing Expertise As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE. In addition to our video marketing campaign services, explore more of our work for this leading product line, including: Integrated Marketing to Drive Registrations Social Media Influencer Strategy and Campaign for Lead Generation Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a video marketing campaign strategy, lead generation services or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Brand Awareness in Targeted Markets

PORTFOLIO b2b brand awareness strategy Building Awareness in Targeted Markets With yearly support of this high-profile community event focused on women’s health, we created campaign concepts, marketing materials and activities to support this organization’s B2B brand awareness strategy. Creatively Delivering A B2B Brand Awareness Strategy Anthem® Blue Cross and Blue Shield is a leading health benefits company dedicated to improving lives and making healthcare simpler. An active member of the communities it serves, Anthem works to support people’s health and increase knowledge of the tools and resources available. To help support the organization’s B2B brand awareness strategy, Stifel Marcin worked with Anthem to create visibility, impact and awareness at the American Heart Association®’s Go Red for Women® Connecticut event. Attended by health industry leaders, medical professionals and providers, Go Red was designed to raise funds as well as build awareness of women’s heart health. During four consecutive years, the Stifel Marcin team worked to create a new experience for Anthem’s sponsored Wellness Room. Highlighting easy ways that people could improve heart health and lives, at each event we took guests on a creative journey, showcasing seven easy and fun ways that were accessible and attainable. Providing a variety of integrated marketing services, we helped Anthem connect with this audience segment, engaging visitors and creating memorable impact that enforced Anthem’s leadership position within the community. Expertise in B2B Brand Awareness Strategy Campaigns Stifel Marcin worked to create a cohesive theme and messaging that aligned with both Anthem and the AHA, developing an in-person Expo experience aligned with the AHA’s “Life’s Simple 7®” health tips. The “Journey to a Healthier You” demonstrated simple ideas health industry professionals (ranging from physicians to insurance personnel) could share with others to promote heart health and how to live a healthier lifestyle. The Stifel Marcin creative team also developed numerous campaign assets as part of our B2B brand awareness strategy, including social media messaging, advertisements, booth displays and event collateral. Learn more about our B2B branding agency services. Our Difference Full Service B2B Marketing Solutions Designed for Your Needs With integrated marketing services and a flexible process, we partner with clients to help them achieve marketing goals. Whether you need a new marketing agency partner or are looking for help with a B2B brand awareness strategy campaign like Anthem, our expertise is at your service. In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to help maximize return based on your goals and create results with the greatest impact. Learn about our difference, and discover a marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in B2B brand awareness strategy, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” Marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Brand Awareness Campaign

PORTFOLIO b2b brand awareness campaigns  Building Brands and Driving Sales With creative concepts and strategic media buys, our B2B brand awareness campaigns help drive loyalty, interest and leads for this leading metal form manufacturer. Promoting First in Forming® Leadership Positions One of North America’s largest custom metal component manufacturers, Newcomb Spring® utilizes some of the world’s most advanced technology and processes to produce springs, wire forms and stampings. To help retain brand visibility in key audiences, the company promotes its capabilities with focused marketing campaigns highlighting core benefits. Leveraging our integrated B2B marketing agency services, Stifel Marcin has supported Newcomb with a variety of efforts to build awareness, generate leads and increase sales. As part of our work, a series of creative campaigns have worked to drive awareness of the manufacturer’s industry-leading expertise, equipment and operations. Print and digital media buys incorporate a variety of marketing strategies, serving campaign assets to targeted audiences. From trade media to account-focused efforts, our lead generation and B2B brand awareness campaigns drive purposeful results. In each placement creative messaging, attention-grabbing visuals and benefit-focused concepts highlight Newcomb Springs’s unrivaled manufacturing services. Contact Us Impactful B2B Brand Awareness Campaigns that Drive ROI With year-over-year marketing support, our partnership with Newcomb Spring has included strategic planning, digital and content marketing, as well as social media and more. In each, our integrated services allow our team to leverage their unique skills with a cohesive approach that maximizes results and return. As part of our value-focused approach, we partner with Newcomb to ensure assets from B2B brand awareness campaigns are leveraged for their maximum return. Learn more about our B2B marketing agency services and integrated campaigns. Our difference Integrated B2B Marketing Services With a collaborative approach, we have worked with Newcomb Spring to develop long-term marketing strategies as well as meet immediate needs. In addition to helping the company with B2B brand awareness campaigns, we have also delivered impactful marketing solutions that include: B2B social media marketing strategy and management. Creation and management of omni-channel integrated marketing campaigns. A branded industrial brochure with design, copywriting and production. Search and display PPC campaigns for industrial targets. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a B2B brand awareness campaigns, our team is here to help. Two Decades of B2B Marketing Leadership For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. If you need B2B brand awareness or influencer campaigns, have a specific scope of services or are looking for new marketing agency partner, our experts are ready to assist you. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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