Public Relations

PORTFOLIO B2B Content Marketing services  Content Marketing Supporting PR & Trade Coverage We brought our integrated B2B content marketing services & expertise to a series of efforts for Centritec Seals, helping generate visibility, interest and understanding in focused audiences. Brand Building with Content A patented, centrifugal non-contact sealing solution, Centritec Seals represents a one-of-a-kind technology. As such, the company needed to not only create awareness, but also understanding, in key target customer audiences. As part of our integrated B2B marketing services, we partnered with Centritec to develop a holistic strategy and a suite of assets, helping spread the word and generating leads. Each content effort helped to support the larger marketing plan, which included PR, trade media coverage, white papers and case study articles. With on-going collaboration, Centritec Seals leveraged Stifel Marcin’s expert B2B content marketing services and capabilities, adjusting to react to increased awareness and customer requests. From highly technical explainer articles to executive summaries and collateral, we helped the brand develop key assets to spread awareness and respond to inquiries. Our team also worked with relevant trade publications, pitching news and thought-leading content, and generating coverage in print and digital media. Each piece was successfully featured with prominent editorial placements in engineering publications, and provided new leads and increased visibility for Centritec Seals solutions. Expert B2B Content Marketing Services Due to Centritec Seals’ unique technology and operation, marketing of these non-contact seals was dependent not only on campaign visibility, but also on creation of materials that could explain the engineering behind the solution. Our B2B content marketing team developed a detailed white paper, building off the core technical information provided by the Centritec Seals engineering department, and refined the piece into a clear article that presented the technology’s effectiveness and benefits. Additional PR efforts included the creation of case study articles. With photography, comparative charts and details about the application’s challenges and unique requirements, the articles demonstrated the product line applications and its benefits.  Learn more about our B2B content marketing services. Our Difference Integrated B2B Marketing Efforts Based on a comprehensive marketing plan, we utilized a variety of our full-service agency capabilities to educate the audience, increase awareness and generate leads. As a new brand, Centritec had no existing marketing assets. With our partnership approach, we collaborated on the ways to use budgets for the greatest return based on the goals and needs. View some of our work for the company: Strategic planning, industrial branding and logo design Industrial search engine marketing campaigns Product catalog copywriting, design and production Website marketing with site development, content writing & SEO As with everything we do, our full-service capabilities and B2B content marketing services team worked to meet Centritec Seals’s unique goals. At Stifel Marcin, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. 20+ Years of B2B Marketing Success Since 2001 Stifel Marcin has provided marketing solutions that drive results for B2B organizations. Whether you are looking for B2B content marketing services, have a specific project you need support on, or are simply looking for new ideas, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d appreciate the chance to connect, to learn about your goals and challenges, and to discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO content marketing for manufacturers Improving Awareness & Reach Through Strategic Content When developing content marketing for manufacturers, a strategy-driven approach helped Newcomb Spring promote key messages in targeted audiences. Purposeful Brand Positioning With some of the world’s most advanced equipment, processes and technologies, Newcomb Spring is North America’s leading custom spring and metal form manufacturer. As part of Stifel Marcin’s integrated B2B marketing agency services, we helped Newcomb develop a purposeful content strategy, as well as produced the assets that made that plan a success. With our collaborative approach, expertise in content marketing for manufacturers, and value-driven processes we drove measurable results for the company. Based on an analysis of the company’s business goals and annual marketing plan, our team developed a content plan around clear benefit positions. Through client discussions and key learnings, we outlined a list of content opportunities, mapping them with industry events, press opportunities and digital plans. Our team then applied their B2B expertise to Newcomb’s content, creating technical articles, info blasts, ad materials and more. With the support of a variety of Newcomb Spring staff – from engineering to management – Stifel Marcin developed content assets which demonstrated industry expertise, technical competency and market distinction for the company. In each we worked to maximize return, with clear calls-to-action related to marketing KPIs, while supporting brand positions and growing awareness. Proven Expertise in Content Marketing for Manufacturers For more than two decades our team has served manufacturing organizations, helping these innovative companies bring their brands to life. We know how to maximize the return on content creation – not just through the strategic dissemination of materials, but with the understanding that insights from your staff represents important resource allocation. At Stifel Marcin, we often develop content marketing for manufacturers that is designed to be utilized across a variety of applications. Pieces can first be released as a press release to generate editorial coverage, then redeployed across other channels, such as digital marketing, social media, your website for search engine optimization and more. Learn why we are one of the industries leading B2B content marketing agencies. Our Difference Integrated B2B Marketing Our work with Newcomb Spring has addressed a full range of initiatives, spanning years and even generations of company leadership. In addition to our services creating content marketing for manufacturers, we have also provided the company with efforts including: Creation and management of an omni-channel integrated marketing campaign. Interactive digital sales presentation tool development. Planned, filmed and produced technical video marketing assets. Industrial brochure design, content development & production. Strategic B2B social media marketing. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work or are looking to our expertise in content marketing for manufacturers, our team is here to help. Learn about our difference, and a B2B marketing agency completed dedicated to your success. Two Decades of B2B Marketing Success Stories With integrated marketing services and a collaborative approach, the team at Stifel Marcin helps B2B companies achieve success. Our industry expertise and years of experience developing content marketing for manufacturers can help you increase your visibility, leads and brand positions. Since 2001 we have provided smart marketing solutions for B2B organizations of all sizes, and we are ready to help you. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart, and are relentless in their pursuit of a quality product that delivers.” laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO content marketing agency for medical Increasing Visibility & Awareness in Competitive Markets With specialized manufacturing capabilities designed to serve a focused target audience, our content marketing agency services delivered results for this metal forming company. Strategic Support to Generate Awareness & Results An established manufacturer of precision stampings, Metallon serves a wide variety of industries. As part of its expanded capabilities, the company had developed expertise in the production of disposable components for medical applications, and looked to Stifel Marcin’s services as a content marketing agency for medical audiences to help achieve their goals. Leveraging our integrated B2B marketing capabilities, we first collaborated with the Metallon team on a strategy to increase awareness as well as establish a position of leadership within the competitive market. With a plan for content development and PR outreach, we utilized our existing relationships with key trade media, as well as extensive knowledge of medical device manufacturing, to help them reach the new audience. Our team provided full content creation support – from interview to photography to copywriting – creating a case study article as well as support collateral and press releases. Through strategic pitching and outreach, we helped Metallon secure editorial placements in targeted publications, with both print and digital applications, successfully increasing visibility and customers. Proven Expertise as a Content Marketing Agency for Medical Audiences Stifel Marcin offers a specialized client intake process to help us learn about your needs and goals, as well as gain understanding about your products, services and unique benefits. As part of this intake, we worked with the Metallon team to interview key stakeholders and helped develop strategies that met their goals, established KPIs and maintained budgets. Combining our expertise as a content marketing agency for medical audiences, with knowledge gained during our intake process, we optimized our outreach for Metallon. By evaluating publication reach, pickup locations, the content available and more, we were able to maximize visibility for Metallon. Learn more about our expert B2B content marketing agency services. Our Difference Integrated Marketing Expertise With a specialized focus on B2B segments, companies rely on our expertise as a content marketing agency for medical audiences to meet goals and achieve KPIs. View more examples of our work: Brand marketing for a medical device manufacturer Content marketing for industrial audiences Muli-channel marketing campaign creation for an adhesives company In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you are looking for a content marketing agency for medical audiences, have a specific project you are working on, or need a new marketing agency partner, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit