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Leveraging Geo-Targeting for Account-Based Marketing

Leave a Comment / ABM, Lead Gen Tactics / By

Geo-targeting for account based marketing (ABM) is a strategic and effective way for B2B organizations to focus marketing resources on key customer groups while generating leads from only the highest-value customers. In today’s changing business environment – without trade shows, conferences and in-person events – reaching high-value target prospects is critical. Reaching Customers Using Account-Based …

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The Power of Hashtags for B2B Social Media

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From its humble beginnings on Twitter in 2007, the hashtag has become so popular, the word itself is now used as a verb – #hashtagging. There is no denying that the hashtag is now an integral part of every social media platform. While commonly used in the B2C space, some B2B companies have yet to embrace the power of hashtags. Why Hashtags …

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Digital Marketing Acronyms, Terms and Definitions for B2B Marketers

Leave a Comment / Marketing Campaigns / By

The world of B2B marketing is constantly evolving. Most B2B centric companies are embracing new digital opportunities, however, for some this can be unchartered territory. No matter how much experience you have with digital marketing, it’s important to keep up-to-date with relevant digital marketing acronyms and terms which are changing and evolving every day. Knowing and understanding the correct terminology will help you effectively collaborate with your marketing agency partner and in-house teams. 20 Digital Marketing Acronyms and …

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Five Considerations for B2B Marketers Debating “Bing Ads® vs Google Ads®”

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If Google® is the bride, Microsoft Bing® is viewed as “always the bridesmaid” when it comes to its share of search engine marketing and pay-per-click (PPC) advertising. But that doesn’t mean that Microsoft Ads® (formerly known as Bing Ads) shouldn’t be an integral part of your PPC strategy. Let’s explore why thinking should shift from “Bing Ads vs Google Ads” to “Bing Ads AND Google Ads.” Why B2B Marketers Should Embrace Microsoft Ads …

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Marketing Monthly Retainer: 5 Benefits & Considerations

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If your business is thinking about outsourcing some or all of its marketing needs to an experienced agency like Stifel Marcin, you may have heard the term “marketing monthly retainer” and wondered if this type of agreement is right for you. Typically, businesses will enter a marketing retainer with an agency partner when considerations such as …

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The Importance of a Strong B2B Brand Identity for Manufacturers

Leave a Comment / Corporate Branding / By

Stifel Marcin has been working with manufacturers and industrial clients for more than 20 years. In that time, we’ve witnessed a dip in the industrial marketplace as well as a resurgence. These hard-working, growing companies have a great story to tell but often struggle to tell it; how they’ve delivered when competitors could not; how …

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Outsource B2B Marketing Services: 5 Tips

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Whether it’s workload challenges or shifting day-to-day needs, many organizations struggle with how to effectively develop and implement marketing strategies. Choosing to outsource B2B marketing services to an experienced agency can be a wise investment. The right partner will work with you to craft a solution that meets your needs and budget, and most importantly, …

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