RECRUITMENT MARKETING
Recruitment Marketing Services for B2B Companies
Strategic B2B Communications
That Attract & Motivate Talent
Employees are the backbone of any organization, and effective recruitment marketing services help ensure you attract and retain the right ones. With strong brand positioning and clear communications, your company can stand out in today’s labor market.
Average Savings on Campaign Spend
Year of B2B Marketing Expertise
Average Increase in Qualified Leads
Integrated Recruitment Marketing Services That Drive Hiring Results
Your workforce is one of your company’s greatest assets. They support your customers, innovate your products and drive your business forward. In today’s competitive labor market, organizations that excel in finding and keeping the right staff often have one thing in common: a clear and consistent talent communication plan.
Stifel Marcin’s recruitment marketing services are built to support your existing HR efforts and business goals. We collaborate with internal teams to strengthen your employer brand and engage the right candidates with messaging that resonates. Our recruitment marketing capabilities include:
- Employer brand development and positioning
- Employee value proposition (EVP) messaging
- Career page content and design
- Omni-channel digital recruitment ad campaigns
- Video and testimonial storytelling
- Internal engagement and retention campaigns
- Email for nurturing recruitment pipelines
B2B organizations trust us to deliver marketing strategies that build stronger teams. Contact us to discuss how we can support your recruitment goals.
“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.”
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Why Businesses Need Recruitment Marketing
Today’s workforce is driven by more than just salary. Employees want to feel connected to a company’s mission, culture, and purpose. That’s why recruitment marketing services are essential in helping businesses attract and retain top talent.
Much more than highlighting benefits or listing job openings, recruitment marketing and employee engagement efforts connect your company with the hearts and minds of your workforce. Our integrated approach helps define and communicate your brand story, showing candidates why your organization is a meaningful place to build a career. In an evolving labor market, companies must:
- Share a clear, purpose-driven brand story
- Show how employees’ work makes a real difference
- Communicate values, cultures, and opportunities across platforms
- Engage both active and passive candidates
- Build internal alignment and support long-term retention
Recruitment marketing services help B2B companies stand out, especially when hiring for in-demand roles like engineers, machinists, or technicians. With the right strategy, you can turn your employer brand into your competitive advantage. We can help – just reach out.
Just a Few of the Brands We Work With
View Our Recruitment Marketing Services at Work
Our B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads and grow their business. Explore some of our work below or view our full portfolio.
Recruitment Marketing FAQs
Recruitment marketing is the process of promoting your company to potential job candidates using marketing strategies and tools. It includes employer branding, content marketing, digital campaigns, and culture storytelling designed to attract and engage talent.
B2B companies often hire for highly technical roles, where competition for skilled talent is high. Recruitment marketing helps differentiate your company by showcasing your culture, values, and opportunities in a way that connects with job seekers.
Employer branding focuses on how your company is perceived as a place to work, while recruitment marketing uses tactics (like social ads or career page content) to promote that brand and attract talent. Both are closely connected and work best when aligned.
Yes. Recruitment marketing doesn’t end when someone is hired — it also supports internal communication and employee engagement, which can improve retention and create stronger alignment between employees and company values.
Recruitment marketing can include employer brand strategy, job ad campaigns, career site content, social media promotion, employee testimonial videos, and internal communication plans. Our experts will collaborate with you to determine the right mix of tactics based on your hiring goals, company culture, and budget. At Stifel Marcin, we tailor every recruitment marketing engagement to help B2B brands attract the right talent, and turn your workforce into a long-term competitive advantage.
Recruitment Marketing Services for B2B Workforce Growth
Attracting top talent requires more than a good job description. It takes a strategic and cohesive marketing strategy that reflects your brand’s purpose and values at every touchpoint. From job posts to interviews, every interaction should reinforce why your company is a great place to work.
Even without a Fortune 500 budget, a smart recruitment marketing strategy can deliver big results. With the right messaging and tactics, you can motivate employees, expand your workforce, and build stronger engagement.
Let’s talk about how our B2B recruitment marketing services can help you connect with the talent you need.
