Contact Us
860-659-0777

SEM

Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

Leave a Comment / Corporate Branding, SEM / By

Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads are served and …

Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW) Read More »

How to Target Prospects Strategically with “Big Data Marketing”

Leave a Comment / Lead Gen Tactics, SEM / By

Digital marketing is complex and leading with a “big data marketing” mindset can seem daunting. Big data, AI and user tracking are top of mind for many marketers – but when it gets into the details of how, what and who – there can be confusion. As we add in multiple layers of interest targeting, geotargeting and the …

How to Target Prospects Strategically with “Big Data Marketing” Read More »

How to Reach New Customers with Innovative Digital Marketing Campaigns

Leave a Comment / ABM, Lead Gen Tactics, Marketing Campaigns, SEM / By

With the variety of Big Data, profiling and targeting available, the ways in which digital marketers are able to expand a brand’s reach via innovative digital marketing campaigns has grown. Beyond simple demographics, campaigns can be deployed to reach people based on interests, topics they engage with, their job title, the industry they work in and more. Using data we are able …

How to Reach New Customers with Innovative Digital Marketing Campaigns Read More »

B2B Digital Advertising – What Format is Best?

Leave a Comment / Lead Gen Tactics, SEM / By

A savvy B2B marketer’s media mix includes strategic B2B digital advertising. Simply put, digital advertising is anything a potential customer sees on a screen, whether you have a presence on Google Ads, trade website banner ads, page takeovers, social media or email marketing. On average, people in the United States spend at least seven hours a …

B2B Digital Advertising – What Format is Best? Read More »

Scroll to Top