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Lead Gen Tactics

Driving Growth with B2B Social Media

PORTFOLIO Social Media Lead Generation Agency Services FROM CONCEPT TO CONVERSION: Driving Growth with B2B Social Media From conceptualizing storyboards to channel distribution, our B2B social media lead generation agency helped TEROSON® exceed its goals. Accelerating Lead Generation Growth through Creative Social Media Marketing Strategy TEROSON® is a globally recognized brand specializing in the development and production of high-performance adhesives, sealants and coatings. Their solutions are often used in the automotive industry for both original equipment manufacturing (OEM) and vehicle repair and maintenance. In collaboration with TEROSON®, Stifel Marcin created a comprehensive omni-channel campaign to elevate seam sealer product visibility in key audience segments, improving qualified leads and generating sales. We began our partnership with TEROSON® by defining campaign objectives, which included a thorough analysis of target audience segments, social media opportunities, and digital platform requirements. Based on client research and insight, we analyzed product benefit positions, developing content and visual assets, and finalizing allocating a budget plan designed to maximize visibility across channels. By leveraging our social media lead generation agency services and integrated marketing expertise, we helped TEROSON® exceed their campaign goals, achieving 35% more clicks than initially projected, tracking a 5.48 % conversion rate, and month-over-month increases in social media followers across profiles. Learn more about our integrated B2B social media agency services. Effective Media Management for Measurable Results To achieve TEROSON®’s campaign objectives, our team provided strategic support, refining audience targeting, managing media investments across multiple channels, and optimizing budget allocation for maximum impact with on-going adjustments based on platform performance and goals. Through ongoing collaboration and in-depth analysis, we utilized an always-improving approach, working to identify opportunities to enhance ROI. By closely monitoring campaign metrics and making data-driven adjustments, we sustained performance, improved KPIs, and provided results well-above industry averages. This results-driven approach enabled us to deliver exceptional outcomes for TEROSON®. Learn more about our social media lead generation agency services and reach out to share your social media goals and challenges with us. Our team of experts is ready to partner with you and develop effective solutions. Our Difference A Full Service Marketing Partner Through ongoing collaboration, Stifel Marcin provided comprehensive marketing support for the client’s campaign, including: • Video ad content with social media ad text• Static and animated display ad content• Video concept, storyboarding and planning• Landing page copy and layout recommendations• Digital marketing strategy and targeting on multiple social platforms As an integrated marketing agency, we support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or need social media lead generation agency services, our team is here to help. Learn more about what makes our agency different and discover a B2B marketing company completely dedicated to your success. Over 20 Years of B2B Marketing Excellence For more than two decades, Stifel Marcin has delivered results-driven marketing solutions exclusively for B2B organizations. Whether you need a dedicated social media lead generation agency partner, support for a specific project, or are looking to elevate your marketing strategies, our experts are ready to help. Contact us today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” Shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Multi-Channel Campaigns

PORTFOLIO B2B Lead Generation Strategy Multi-Channel Marketing for Powerful Results Our work with Newcomb Spring has helped improve brand awareness, supported recruitment and retention, and provided long-term B2B lead generation strategy successes to support this leading manufacturer. 88 % Increase in Conversions 12 % Increase in New Users 92 % Increase in Social Users 3 + Years as Agency Partner The Marketing Challenge As one of the largest spring and metal form manufacturers in the world, Newcomb Spring came to Stifel Marcin looking to define its brand and position in the market. Over its long history the company’s brand image had become inconsistent, with different plants promoting different icons, messaging and even brand colors. The company was ready to transform its marketing with a modern and high-tech approach that reflected a state-of-the-art and cohesive manufacturing operation. Throughout our years of service to Newcomb, we have provided integrated B2B marketing agency services that have driven successful results. From the creation and deployment of B2B lead generation strategy plans, to social media, digital assets and more, our partnership has helped Newcomb promote its true position as “First in Forming®”. Integrated B2B Marketing Campaigns with a High-Tech Approach We have been fortunate to enjoy a marketing partnership with Newcomb Spring for around 2 decades, and during that time, the company’s advanced mindset has allowed us to create some of the metal forming industry’s most unique marketing tools and innovative results. From market-specific campaigns to promotions related to services, products and applications, our work with Newcomb has helped drive leads, generate customer loyalty and build the reputation of one of the world’s leading component manufacturers.   B2B Lead Generation Strategy, Brand Building & Support Throughout our nearly two-decade-long partnership, Stifel Marcin has produced a range of marketing services and assets including: B2B marketing strategy services, including planning, budget allocation and management Branding agency services, including strategy, standardization, implementation and guide creation Mobile app design and interactive asset development, including the creation and branding of the Springulator® Spring Calculator Expert B2B PPC campaigns with multi-channel deployment, optimization and management B2B content marketing services including email, PR and article creation B2B social media marketing including organic and paid content creation and management Omni-channel B2B marketing campaign development, ad content creation, management and media buying B2B creative marketing assets including sell sheets, brochures, trade show materials and branding collateral Our Difference A Partnership Approach to Exceed KPIs Working with the Newcomb Spring team over the years allowed Stifel Marcin to expand its knowledge of the spring and metal forming market as well as understand company operations, giving us unique insights and perspective when developing audience targets, messaging and marketing plans. The mutual excitement about marketing allowed us to create innovative communications and sales assets across a wide variety of platforms, and helped the company build its reputation as the “First In Forming®”- a tag line which we even created for them. Two Decades of B2B Expertise at Your Service With 20+ years of B2B marketing results and full-service capabilities, we bring proven expertise that helps brands and businesses grow. Whether you are looking for a B2B lead generation strategy or need a full marketing partner, our team is ready to help you power up your marketing. Contact us today. We’d love to hear more about your needs and goals, and discuss how Stifel Marcin can support your success. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Print and Digital LeadGen Campaign

PORTFOLIO marketing for wastewater companies Omni-Channel Lead Generation Campaign Our expertise in marketing for wastewater companies was deployed across print and digital medias, delivering immediate impact and increases in qualified leads. Targeted Brand Building One of the world’s leading manufacturers of wastewater pumping and processing solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign promoting its XRipper® line. Efforts helped to position the products in the competitive space, reaching a focused customer segment that wants reliable products and service. As part of our integrated B2B marketing agency services, Stifel Marcin first developed a purposeful strategy, working to maximize impact and optimize costs. After research on the marketplace, competitor tactics, and unique brand benefits our focus turned to the creative message that would generate impact. With a target audience that was accustomed to tough environments, Stifel Marcin created the tongue-in-cheek line “Put Some Power In Your Pipes”, positioning Vogelsang solutions as the leading choice. With the goal of increasing leads and generating sales, we developed a plan with print and digital ads in trade media, email marketing and tradeshow promotions. Strategic targeting ensured ads were delivered to water processing specifiers and MRO devision makers. Stifel Marcin’s efforts marketing for this wastewater company’s solutions generated fast results – creating impact, visibility, loyalty and interest in this focused market. Proven Results Marketing for Wastewater Companies With an eye-catching headline with double-meaning, industrial audiences noticed the bold ad, generating immediate interest. Body text detailed a variety of product capabilities and performance specs, and also highlighted the unique price-matching program. Designs featured the company’s bold red and black colors, and integrated elements from the Vogelsang logo to create dynamic, eye-catching designs that further emphasized the brand. As part of our expertise in marketing for wastewater companies, we utilized our knowledge of the market to develop a print and digital media plan timed to coincide with industry activities, trade shows and a mobile sales demo route. The purposeful placement strategy helped drive awareness at key periods, and allowed the sales team to have a steady steam of leads. Learn more about B2B marketing strategy services and creative marketing campaigns. Our Difference Full-Service B2B Marketing As part of our per-project partnership, Stifel Marcin worked with Vogelsang USA in a variety of efforts, creating consistency in brand messaging across each while working with a collaborative approach for long-term success. Explore some of our work marketing for waterwaste company solutions and products: Industrial content marketing for brand awareness and leadership positions. Content creation, distribution and trade publication email marketing efforts to support promotions and activities. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or are looking for marketing for wastewater companies, our team is here to help. Learn about our difference, and an agency completed dedicated to your success. 20+ Years of B2B Marketing Results For more than two decades Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. If you need our expertise in marketing for wastewater companies, support with a specific project or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Digital Marketing Tools & Interactive LeadGen

PORTFOLIO marketing for oil & gas companies Digital Marketing Tools to Support Customers and Employees Our expertise in marketing for oil & gas helped this industry leader improve their online experience and content presentation with smart digital tools. Interactive Presentation for an Enhanced Tradeshow Experience Ward Leonard is a leading provider of industrial motor, generator, pump, drive and control system solutions. Their products are commonly used in heavy duty and mission critical applications, and include aftermarket support, such as maintenance, repair and overhaul. Leveraging our expertise in integrated marketing for oil and gas companies, Stifel Marcin was charged with developing new digital marketing tools to enhance presentations at a series of industry events and customer meetings. Designed for maximum marketing impact on a busy show flow, an interactive digital e-book was created, highlighting product descriptions and applications. Within the easy-to-navigate presentation, related features and benefits were highlighted using product imagery, schematics, performance data, charts and videos. Those interacting with the piece during shows could explore the presentation via touchscreen, while the piece also supported remote presentation for virtual meetings. In each instance, users were able to learn more about Ward Leonard and its products in an engaging and informative format. Contact Us Expertise in Marketing for Oil & Gas Companies To optimize the robust content presentation, Stifel Marcin worked with the client to plan the piece’s organization, designing an information hierarchy and mapping content flow to ensure a superior user experience. With a sidebar navigation, clear linking structure, and an engaging combination of visuals and data points, users were able to easily access information both independently and when guided by a Ward Leonard team member. Throughout the piece, the brand positioning line created by Stifel Marcin, “The Power of Uptime™”, communicated the dependability and performance of the company’s products, which keep operations running in some of the world’s most remote locations. Responding to the Ward Leonard project managers’ request for a customizable report no matter the location of the equipment or presentation, Stifel Marcin also created two interactive digital exports. Capturing essential data including customer profiles, photo uploads, product serial numbers, performance data and more, the tool provides efficiency for the sales team and digitized post-presentation information for easily upload into CRMs. Learn more about our integrated B2B agency solutions, and see how our expertise in marketing for oil and gas companies can help you succeed. Our Difference Integrated Marketing for Oil & Gas Branding, LeadGen and More As a full service B2B marketing agency, we have provided a range of efforts for Ward Leonard. From brand positioning to digital tool creation, our expertise in industrial audiences and marketing for oil and gas companies delivers proven results. Check out our work for the company helping their brand identify and positioning across a variety of marketing assets. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in marketing for oil and gas companies, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Stifel Marcin has provided the highest levels of service, responsiveness and quality of work.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Digital Ad Campaign Increasing Leads

PORTFOLIO Video marketing campaign Video Marketing Campaign to Increase Qualified Leads From storyboards to multi-channel distribution, our video marketing campaign experts helped LOCTITE® achieve its goals of improved brand awareness and leads. A Holistic Strategy Driven by Video LOCTITE is a global leader in industrial adhesive solutions. The brand’s products are relied on in both industrial and commercial applications, and help to improve reliability, prevent failure and lower production costs. As part of our integrated B2B marketing agency solutions, we worked with the LOCTITE team to create and deploy a marketing campaign to help increase brand awareness, improve qualified leads and generate sales. The campaign included placements on a variety of digital and social applications, with supporting video designed to grab user attention. Utilizing eye-catching, action-orientated footage and graphics, ad content connected with target audiences, with scroll-stopping ad assets that drove engagement and clicks. A holistic campaign, Stifel Marcin’s digital team conducted extensive digital targeting research and developed a deployment strategy, selecting optimal digital and social platforms for ad placement. In each, ongoing optimizations worked to maximize visibility and impact in key audience segments, while positioning LOCTITE as a powerful market presence. Each visual in the video marketing campaign featured prominent call-to-action statements, ensuring users were likely to enter the intended marketing funnel. Stifel Marcin’s creative team also developed content for custom landing pages, highlighting LOCTITE expertise, service and support, while optimizing for conversion potential. Video Marketing Campaign Expertise that Drives Results Stifel Marcin created and launched a series of digital ads to highlight key product benefits – that LOCTITE products provide superior results and is trusted technology that industry professionals can rely on. With an understanding of the target audiences and interests, our creative team utilized fast-paced video and application-oriented sequences, promoting specific and unique product advantages. Using a combination of custom animations and existing imagery, Stifel Marcin’s experienced video marketing campaign experts created compelling graphics for various ad applications, from short-view content for steaming applications to longer-form ads for social platforms. From selecting the right voiceover talent to aligning ad aesthetics with brand standards, each ad was strategically created to help ensure viewers had the optimal viewing experience with or without sound. Learn more about our B2B video production services. Our Difference Integrated B2B Marketing Expertise As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE. In addition to our video marketing campaign services, explore more of our work for this leading product line, including: Integrated Marketing to Drive Registrations Social Media Influencer Strategy and Campaign for Lead Generation Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a video marketing campaign strategy, a specific scope of services or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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