SEM

PORTFOLIO industrial search engine marketing Industrial Search Engine Marketing Campaign for Awareness & Leads An innovative sealing solution, Centritec Seals looked to Stifel Marcin to support its integrated marketing efforts, leveraging SEM efforts to drive results. Building Awareness for a One-Of-A-Kind Sealing Solution A unique and patented solution, Centritec Seals manufacturers centrifugal non-contact seals that are designed to keep lubricants in and contaminants out. The product is so specialized and innovative, most people did not even know it existed. With integrated marketing efforts we worked to get the word out, building awareness, educating the audience and generating leads. Working in tandem, our website development, paid search and SEO teams created a smart strategy that ensured success across each initiative, and streamlined efforts. With no matching search engine queries to target, we conducted industry research analyzing similar product and application-based search queries and used our B2B expertise to identify long-tail keyword phrases with traffic. Based on client collaboration, we developed the new site and created content to generate search engine results positions, educate customers once they arrived on the site, and move site visitors through the sales funnel, converting qualified leads. With industrial search engine marketing efforts that included pay-per-click search ads, display and organic optimization, we created an effective campaign that tripled site traffic in the first quarter after launch. Contact Us B2B Understanding for Industrial Search Engine Marketing Results As an agency focused solely on B2B marketing, we bring a unique understanding of the industries, trends and target audiences to every project. In B2B the details matter, and Stifel Marcin has developed a unique client intake process that helps us learn about our clients’ solutions, goals and plans so we can create the best results. This approach created powerful results for Centritec Seals industrial search engine marketing campaigns. With our unique understanding of the product line, the seal types a centrifugal seal could replace, and the concerns of the audience, we were able to craft messaging and attain search positions that built awareness and qualified clicks. Talking with your team, visiting your facility and getting educated about your products and services allows us to create powerful results. With our collaborative approach, Stifel Marcin combines your knowledge with our B2B marketing expertise, and helps clients achieve their goals. We’d appreciate the chance to talk to you today. Contact us or fill out the form below, and let’s discuss how we can power up your marketing results, together. our difference Integrated B2B Marketing Efforts Based on a comprehensive marketing plan, we provided B2B marketing services to educate the audience, increase awareness and generate leads. As a new brand, the company had no existing marketing assets. With our partnership approach, we collaborated with the Centritec Seals team, advising how to use budgets for the greatest return based on the goals and needs. View some of our work for the company: Brand identity creation including logo design Product catalog copywriting, design and production Website marketing with site development, content writing & SEO Content marketing including technical copywriting and PR. As with everything we do, our industrial search engine marketing and full service efforts were designed to meet Centritec Seals’ goals. At Stifel Marcin, we know that our clients’ success is our success. Learn more about our difference and discover a B2B marketing agency completely dedicated to your success. 20+ Years of B2B Marketing Success Stories For more than two decades, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. Whether you have an industrial search engine marketing project you need help with, or are looking for new ideas to build your omni-channel strategies, our experts are here to help. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO PPC B2B Lead generation Increasing Website Traffic & Leads With a strategic marketing plan and cohesive search engine marketing approach, we helped this power transmission solution manufacturer meet its SEO and PPC B2B lead generation goals. Growing Search Results with Targeted Tactics Carlyle Johnson (CJM) is a leading manufacturer of industrial clutch, brake and power transmission solutions. With more than a century of leadership, CJM has provided expertise and innovation for mission-critical applications including aerospace, agriculture, medical, defense and more. For more than a decade Stifel Marcin has collaborated with Carlyle, developing ongoing marketing strategies and campaigns that effectively convey their brand story, expand awareness and increase sales. As part of these efforts, an integrated search engine marketing strategy was utilized, helping the company achieve its SEO and PPC B2B lead generation goals. With website conversion optimizations, content created for search engine indexing, and focused pay-per-click ad strategies, our efforts helped Carlyle increase its digital results. With year-over-year improvements, the Carlyle Johnson site has seen regular increases in traffic, engagement and targeted lead generation. Contact Us Strategic Branding with Qualified SEO & B2B PPC Lead Generation It the years since its original development, the Carlyle Johnson website has undergone regular updates to improve search positions and adjust to business goals, with monthly SEO efforts that address code, content, keyword focus and more. In addition, paid campaigns work in tandem with organic efforts, helping to create results in highly-specific search phrases and new target industries. Together, the integrated approach successfully drives qualified inquires, supporting sales team efforts with strategic SEO and PPC B2B lead generation. As part of overall marketing strategies, the site was developed to increase awareness about the company’s full suite of power transmission solutions. With a mega-dropdown menu navigation, site visitors had a quick overview of Carlyle’s expansive product catalog, creating cross-selling opportunities and increased awareness. Landing pages based on keyword targets helped organize visitor entry, with a seamless user experience path that quickly moved visitors into marketing funnels, and allowed customers to easily find the right products. Learn more about our B2B website development, search engine optimization and expert PPC agency services. our difference Integrated Marketing Services We are proud to have collaborated with the team at Carlyle for years, helping them grow their brand and their business. From product introductions to specific initiatives related to leadgen, awareness and new markets, our partnership approach has delivered return. In addition to our work in SEO and PPC B2B lead generation, you can view some of our other work for the company, including: An omni-channel B2B branding campaign to build awareness. Content marketing for B2B audiences, with article creation, technical assets & PR. Product brochure design and development. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with PPC B2B lead generation, our team is here to help. Digital Expertise and Two Decades of B2B Marketing Results Since 2001 Stifel Marcin has supported B2B organizations with full-service solutions that drive results. Our industry expertise and collaborative approach helps clients achieve success and improve the return on their marketing spend. If you are looking for search engine marketing that improves SEO and PPC B2B lead generation – our experts want to speak with you. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO ppc for industrial companies Paid Search Marketing That Drives Leads Combining optimized content and digital targeting, our work creating PPC for industrial companies helped this manufacturer drive clicks, leads and sales. Driving Qualified Traffic Newcomb Spring, one of North America’s largest custom spring and metal form manufacturers, has worked with Stifel Marcin for years on integrated marketing solutions. With the company’s wide variety of applications, nine locations across North America, and its strategic sales goals always front of mind, we have partnered with Newcomb to achieve great results. As part of our full service capabilities, Newcomb leveraged our proven success in developing and optimizing campaigns in PPC for industrial companies. We built a complex paid search campaign targeting different audience verticals, while promoting the company’s full range of metal forming capabilities. A strategic combination of display ads, search text results and remarketing drive highly-targeted audiences to the site, and move them into marketing funnels. Our B2B expertise, combined with our deep understanding of manufacturing industries, has allowed us to craft purposeful content and deploy smart targeting that has helped Newcomb improve its results, with year-over-year increases in KPIs. From ad design to content writing to analysis and reporting, the integrated experience of the Stifel Marcin team creates success for this industry-leading manufacturer. Explore our integrated B2B marketing agency solutions. Contact Us Data Analysis in PPC Campaigns for Industrial Companies As part of our work for Newcomb Spring, the Stifel Marcin team developed a comprehensive digital marketing plan which included pay-per-click, content placements and social media, as well as digital ads on key trade publications. Messaging across all efforts supported the Newcomb Spring brand, promoting key brand benefits while increasing website traffic and new leads. As part of our efforts providing PPC for industrial companies, we continually analyze performance metrics, using data to make informed updates and optimizations. Visitor paths, click activity, conversation rates and more are analyzed. With our integrated digital capabilities and B2B expertise we are able to identify opportunities and create smart solutions. Additionally, all Stifel Marcin clients receive regular reporting on digital campaign performance, so you understand the value of your marketing spend, and so we can work together to reach your goals. Learn about our PPC B2B agency services. Our difference Full Service B2B Marketing Our work with Newcomb Spring has addressed a full range of initiatives, spanning years and even generations of company leadership. In addition to our services in PPC for industrial companies, we have also provided the company with efforts including: Creation and management of an omni-channel integrated marketing campaign. Interactive digital sales presentation tool development. Planned, filmed and produced technical video marketing assets. Industrial brochure design, content development & production. Strategic B2B social media marketing. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with PPC for industrial companies targets, our team is here to help. Two Decades of B2B Marketing Results With integrated marketing services, expert digital capabilities and a collaborative approach, the team at Stifel Marcin delivers results. Our industry expertise helps clients improve their brand positions and achieve marketing success. Since 2001 we have provided smart marketing solutions for B2B organizations of all sizes, as we are ready to help you. From content development to SEO to PPC for industrial companies – our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart, and are relentless in their pursuit of a quality product that delivers.” Laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit