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The Value of The Manufacturing Directory Thomasnet® in Manufacturing

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With so many online tools, marketing platforms and media options, the resources available to manufacturers to market their company and generate leads is greater than ever. However, as options expand, so do the performance metrics that need to be evaluated to identify which marketing dollars are leading to return. Most veterans of the manufacturing space …

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Four Considerations When Developing a B2B Content Marketing Plan

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As digital information has become a part of our everyday lives – the average person spends more than 8 hours a day in front of a screen – having a strategic B2B content marketing plan is more important than ever. The art of creating compelling messages that spur customers to act requires knowing what to say, how to say it …

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Digital Advertising in a Cookieless World: What You Need to Know

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As online consumer data protection and subsequent privacy regulations evolve, cookieless tracking will continue to impact the future of digital advertising. While browsers like Apple’s Safari® and Mozilla Firefox® have already limited third-party cookies, tracking restrictions will soon be implemented by Google Chrome®, the internet’s most widely used browser. Combine these players with other digital …

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How B2B Social Selling Can Compound Your Sales Results

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According to LinkedIn, “78% of [salespeople] outsell peers who don’t use social media.” A compelling statistic for sure, but you may be wondering exactly what is B2B social selling? Social selling is all about interacting and engaging. It means a person – not a brand – is establishing a dialogue with current contacts, potential customers, …

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Content Marketing for Industrial Companies: 6 Proven Tips for Success

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Today’s B2B audiences require highly-targeted information from highly-trusted sources to shape their perceptions. While content is all around us in multiple forms, in the competitive B2B space, a comprehensive content marketing strategy can help cut through the noise, reaching the right person at the right time with the right information. What is Content Marketing? B2B …

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Why Your B2B Organization Needs a Brand Standards Guide

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Many companies know they should have a Brand Standard Guide. What they may not fully understand is why it is so important. In fact, it may be the most important marketing asset your company uses. A Brand Standards Guide does more than provide a reference for vendors or employees to make certain that all materials …

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Email Marketing for B2B Lead Generation: 8 Tips for Success

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Is email marketing for B2B lead generation still a valuable use of time and budget? It’s a common question asked by many marketers, given that more than 306 billion emails are sent and received each day. With so much competition within users’ inboxes, it may feel daunting to get your message to stand out in …

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Digital Marketing for Manufacturers: A Roadmap for Success

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Digital marketing has rapidly become a necessity to remain competitive in today’s manufacturing marketplace. With many B2B buyers turning to digital platforms to research, purchase, and engage with products and company leadership, manufacturers must take advantage of digital marketing strategies to reach potential customers and stay ahead of the competition. By utilizing the power of …

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The Rise of B2B E-Commerce

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Tips on How to Turn Your Existing Website into a Sales Generation Tool In recent years the growth of digital engagement has grown dramatically, as have customer expectations for what a digital experience looks like. These changes have presented challenges for some B2B organizations, which have had difficulties integrating new technology into existing sales processes. …

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