What is a Core Update? Several times a year, Google makes significant changes to its search algorithms and systems, referred to as core updates. These updates aim to improve the quality and relevance of search engine results for users. Unlike updates that target specific issues, core updates are comprehensive and can impact search rankings across …
The Last Google Core Algorithm Update of 2024: What to Expect Read More »
When visiting websites, you have likely noticed alerts similar to the one below asking users for permission to collect and process their data: Google Consent Mode (GCM) is a powerful tool that enables marketers to comply with stringent data privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) …
Search engine optimization, more commonly known as SEO, has evolved rapidly, incorporating AI and complex algorithms. With updates constantly reshaping the landscape, it can be challenging for B2B marketers to keep up with SEO terminology. To help you stay informed and navigate its complexities, the expert team at Stifel Marcin has created a comprehensive SEO …
SEO Glossary of Terms: Decode the Search Engine Optimization Language Read More »
The hallmark of a great website is an optimal user experience (UX) – with an architecture that is understandable, easily navigated, and allows users to quickly find the right products and information to support their research, review or purchasing decision. Properly planning, implementing and maintaining a B2B search engine optimization strategy will position your business prominently in the marketplace, and in the search …
Below is the major U.S. search engine market share break-down.* Search Engine Optimization for Google The first time we meet with a new client about website SEO, we often get asked why we talk about Google so much. First, we reference the numbers and usage statistics. Then we say, “Well, what do you search for.” …
As a marketer interested in increasing your ranking on search engine result pages (SERP), you may have heard the terms “short tail SEO” and “long tail SEO” (search engine optimization). With 70 percent of queries on search engines containing long tail keywords, lets explore why they should be a critical part of your SEO strategy. …
Stifel Marcin’s search engine optimization (SEO) plans often include Google My Business, which can be helpful with site ranking and visibility among local customers. What is Google My Business? This free tool helps businesses create and manage their online presence within Google – the largest search engine in the world – within their search engine and …
As online consumer data protection and subsequent privacy regulations evolve, cookieless tracking will continue to impact the future of digital advertising. While browsers like Apple’s Safari® and Mozilla Firefox® have already limited third-party cookies, tracking restrictions will soon be implemented by Google Chrome®, the internet’s most widely used browser. Combine these players with other digital …
Digital Advertising in a Cookieless World: What You Need to Know Read More »
Effective B2B keyword research helps marketers determine which “key words”, or best phrases, can be used to help you meet your marketing goals. Careful research, strategic thinking and data-driven analysis can help hone your PPC placements – and therefore your spend – to be sure your ads are in the right place with the right …
Digital marketing has rapidly become a necessity to remain competitive in today’s manufacturing marketplace. With many B2B buyers turning to digital platforms to research, purchase, and engage with products and company leadership, manufacturers must take advantage of digital marketing strategies to reach potential customers and stay ahead of the competition. By utilizing the power of …
Digital Marketing for Manufacturers: A Roadmap for Success Read More »
