Advertising & Media

PORTFOLIO marketing for equipment  Building Awareness & Interest With Creative Advertising With print and digital placements across a variety of targeted trade media, our efforts marketing for equipment and industrial processing solutions helped generate touchpoints in key audiences. Creatively Marketing Equipment Benefits & Capabilities A leading manufacturer of industrial processing solutions, Carrier Vibrating Equipment offers a diverse product line of heavy machinery to treat, sort and convey bulk material. The company partnered with Stifel Marcin on its advertising and campaign development, working to generate interest and awareness through a series of targeted media placements. Leveraging our integrated B2B marketing agency services and expertise in the industrial marketplace, Stifel Marcin worked to create campaign concepts that highlighted Carrier solutions with impact. A series of unique ads was at the center of this marketing for equipment campaign strategy. With a combination of creative headlines and visuals, ads stood out from crowded trade media placements, working to create distinction, personality and promote unique equipment benefits. Assets were placed across a variety of targeted media placements, both in printed magazines, email and websites, helping generate visibility for this marketing for equipment campaign within key audiences. Expertise in Marketing for Equipment With a deep understanding of diverse B2B audiences, the Stifel Marcin team was able to develop creative messaging that stood out and attracted attention. Within the competitive space of companies marketing their equipment, our team was able to effectively use creativity to communicate with technical and industrial audiences. Fun headlines emphasized Carrier equipment benefits and capabilities, using clever visuals to clearly connect with audiences. An efficient vibrating spiral elevator became a light bulb; a bulk processing conveyor system became the Hulk, and more. Body text for the ads not only emphasized the product’s rugged and proven benefits, but also promoted related equipment lines, working to generate cross-selling opportunities. Learn more about our integrated campaigns and B2B marketing agency services. Our Difference Integrated Marketing Capabilities that Drive Results With a specialized focus on B2B audiences, we were able to utilize a variety of our full service marketing for equipment solutions to support Carrier Vibrating Equipment. From campaign strategy to copywriting to messaging, our expertise helped deliver results and generate trackable ROI. Explore more of the marketing campaigns we have developed: A B2B lead generation campaign for this leading metal forming company An integrated, multi-channel marketing campaign to promote an industrial adhesive brand Branding and recruitment marketing for a medical device manufacturer In everything we do, we support clients with a customized approach tailored to their needs. Our collaborative processes allow us to maximize return based on your goals and create results with the greatest impact. Learn about our difference and discover an agency completely dedicated to your success. Two Decades of B2B Marketing Leadership For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise marketing for equipment, have a specific scope of services or are looking for new marketing agency partner, our team is here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO B2B Print Marketing work Generating Awareness & Sales With Creative Campaigns Deploying a variety of ad sizes, formats and placement types, we created effective digital and B2B print marketing for this pressure and flow product manufacturer. The Print & Digital Media Strategy As a manufacturer of differential pressure and flow monitoring products, Orange Research offers a large product line, with features and benefits that provide rugged performance, value and dependability. To help build brand awareness as well as generate sales, Stifel Marcin worked with the company to develop creative campaign assets. Ad designs prominently featured product imagery, easy-to-read product benefits and reliable layouts for consistency and recognizability. As the company provides solutions for a wide variety of industries and applications, a strategic digital campaign was developed, as well as a targeted B2B print marketing campaign. Media placements worked to optimize budgets, focusing on key small ad sizes that were less costly and also allowed for placement alongside article content. With a selection of ads created to address the specific audience readership, and each ad showing customized application-specific product installations, we successfully created awareness in key target audiences. Contact Us Smart Targeting with Strategic B2B Print Marketing Ad Creation & Media Buys As a smaller manufacturer, Orange Research works with Stifel Marcin to help optimize its marketing spend. Print advertising and digital placements represent substantial costs, and we collaborated with the client to ensure ad content generated the most impact and return. In our B2B print marketing ad placements, we worked with smaller ad sizes to deliver detailed product information. In our digital placements we had more flexibility, leveraging animation to allow more content to appear. In all ad designs, we worked with the client to create customized content specific to the audience and subject matter. Each ad also included blue swooping elements, orange and blue branded colors, and consistent font usage to create consistency and increase recognizability across industry verticals and ad placements. Learn more about our B2B Creative Marketing & Ad Design Services. Our Difference Integrated Marketing Support We are proud to have supported the Orange Research brand for years, providing strategic planning and ongoing marketing support to meet the company’s evolving operations. Through changes in the marketplace and business environment, our approach has always worked to generate results and return for the company. View some of our other work for this client: Organic search engine marketing Pay-per-click search marketing with our PPC agency services Facility tour video creation, including scripting, filming and editing In every effort we customize our services to maximize your return and develop smart strategies that move your brand forward. Whether you are looking for a B2B print marketing campaign, you have a set scope of work, or you need a new full-service marketing partner, our team is here to help. Learn more about our difference, and an agency completed dedicated to your success. 20+ Years of Full-Service B2B Marketing Results For more than two decades, Stifel Marcin has provided leading B2B organizations with marketing solutions that drive results and achieve goals. If you are looking for a creative B2B print marketing campaign, need new ideas for your digital and traditional initiatives, or are seeking a full-service marketing agency partner – our experts are here to help. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO Manufacturing advertising agency Integrated Marketing for The Leader in Sealing & Flow Control Looking to help grow its brand, generate leads and create consistency across international markets, SFC KOENIG® leverage our manufacturing advertising agency expertise to drive positive return. Advertising Assets Helping Drive a Growth Strategy With a full suite of sealing and flow control technology solutions, SFC KOENIG® has four global manufacturing locations across continents, as well as a network of distributors. As a long-term partner with the brand, Stifel Marcin created a suite of marketing assets to build consistency, create awareness and generate sales across markets. Leveraging our expertise as a leading manufacturing advertising agency, Stifel Marcin helped identify priority goals, strategically allocating budgets across initiatives. With integrated B2B brand marketing services in print and digital medias, as well as content created for omni-channel applications, we worked with the company to help maximize return and value. A series of ad campaigns helped to promote key product benefits, conveying total value in a variety of medias. Across different languages, assets worked to create consistent and continuity, while highlighting technical details and benefits. Contact Us Full Service Manufacturing Advertising Agency Expertise Working collaboratively with the SFC KOENIG® team, we put our years as a leading manufacturing advertising agency into action, providing thoughtful recommendations and data-based strategies. In each effort, our team worked to evaluate and prioritize content creation, media placement costs and messaging with target audience segments. From combustion engines to EVs, and offshore to oil fields, our partnership approach drove value and leads. As the company’s full service manufacturing advertising agency partner, we were able to leverage assets across channels, as well as maintained an archive of available assets, helping maximize resources and return. Learn more about our integrated campaigns and services. Our Difference Full Service Advertising & Marketing Capabilities with Proven Results Having partnered with the SFC KOENIG® team for years, we support the organization in a variety of marketing efforts, creating assets for the company’s English, German and Chinese-speaking audiences. While working with different SFC departments, our experienced manufacturing advertising agency team acts as a central contact point, improving efficiency and building brand consistency. Explore our work for SFC KOENIG, including: Product catalog creation including print and electronic formats Content marketing including technical article development and PR Integrated marketing efforts for branding and leadgen Whether providing support for a specific project or acting as a full service manufacturing advertising agency resource, we are completely dedicated to client success. Explore our B2B marketing services. Two Decades of Manufacturing Advertising Agency Success Stories For more than 20 years, Stifel Marcin has provided leading brands with B2B marketing solutions that drive results. Whether you need a new manufacturing marketing agency, need help with a set scope of work, or are looking for new ideas to grow your brand and your sales, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO b2b branding campaign  Increasing Brand Awareness & Loyalty With an Omni-Channel Approach Across digital, print and content marketing efforts, we helped this industrial company tell its brand story, improving awareness and growing sales through integrated strategies. Developing a Growth Strategy Carlyle Johnson produces industrial clutch, brake and power transmission solutions used in a variety of mission-critical applications. For over a century their team has solved some of the toughest engineering challenges for functions in aerospace, agriculture, medical, defense and more. Stifel Marcin has worked with CJM for over a decade, helping this leading industrial company present their brand promise, promote their product benefits and grow their sales. Working with the client, we developed a overarching strategy to increase brand knowledge and loyalty in existing customer segments, while building awareness in younger audiences that were unfamiliar with the company, and who leveraged different research techniques when searching for vendors. Stifel Marcin’s omni-channel B2B marketing agency services strategized, planned and optimized ad placements across print and digital applications. At the same time, content marketing initiatives worked to leverage industrial trade media articles and thought-leadership opportunities. Across each effort, smart planning and purposeful messaging maximized the return of this integrated B2B branding campaign. A Creative Strategy in B2B Branding Campaign Assets Campaign creative showcased dramatic applications and mission critical functions to grab reader attention. Photos of satellites in deep space, military vehicles racing across tough environments, and EMTs carried by a helicopter on a thin suspension cable demonstrated Carlyle Johnson’s reliable products at work. Headlines used creative wordplay to emphasize the application and product capabilities, attracting attention in traditional media, while promoting key benefits. Across each asset, we promoted the company’s diverse product line with technical insights and key details engineers, designers and procurement teams needed. Learn more about our creative marketing development services. our difference Integrated B2B Marketing Solutions We are proud to have supported the Carlyle Johnson brand for years, partnering with their team to introduce new products, grow their customer base, and plan its marketing initiatives. In addition to this B2B branding campaign creation, some of our other work for the company includes: Search engine marketing with PPC and SEO services. Content marketing for B2B audiences, with article creation, technical assets & PR. Product brochure design and development. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a B2B branding campaign effort, our team is here to help. 20+ Years of B2B Marketing Expertise at Your Service Since 2001 Stifel Marcin has provided smart B2B marketing solutions for industrial organizations. Our collaborative approach and industry expertise helps to drive results and achieve success. If you are looking to grow through a strategic B2B branding campaign – our experts are here to help. As your partner, our integrated B2B marketing agency will help provide you a one-stop solution for strategic marketing, content creation, deployment and performance tracking. Successful outcomes are why clients stay with us, and why we are proud to work with many of the same companies we opened our doors with 20+ years ago. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit