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Recruitment Marketing

B2B Lead Generation Strategy

PORTFOLIO B2B Lead Generation Strategy Diving Deep To Build Visibility and Leads Stifel Marcin’s work with Underwater Construction Corporation showcases the power of strategic, integrated marketing to generate high-value B2B leads. Through collaboration, insight, and industry expertise, we helped position UCC for sustainable growth in specialized, highly regulated sectors. 0 % Increase In New Traffic 0 % Increase in Engaged Sessions 0 % Increase In Qualified Leads 0 % Increase in New Users The Marketing Challenge Underwater Construction Corporation (UCC), a global leader in commercial diving and underwater construction, engaged Stifel Marcin to modernize its marketing strategy and accelerate growth. With a client base spanning nuclear, hydroelectric, and maritime sectors, UCC had earned a reputation for safety, technical expertise, and mission-critical performance. However, its brand presence was fragmented, its digital platforms underutilized, and its outreach efforts lacked a unified B2B lead generation strategy. UCC needed a comprehensive, technically grounded marketing approach to better reflect its capabilities, connect with decision-makers, and strengthen its competitive position in highly regulated and specialized industries. Multi-Channel Marketing Strategies That Fuel Growth After a thorough discovery process, we developed a cohesive marketing strategy built around UCC’s strengths, technical expertise, and specialized services. From brand refinement to digital visibility, the goal was to unify the company’s messaging, elevate its presence in highly regulated industries, and create a scalable approach to B2B lead generation. With UCC serving mission-critical roles across nuclear, hydroelectric, and maritime infrastructure, our marketing approach needed to reflect the company’s depth of experience, safety-first culture, and complex operational capabilities. We created integrated marketing initiatives that spoke directly to engineers, procurement specialists, and facilities managers, driving engagement while reinforcing UCC’s position as an industry leader. Turning Strategy into Action to Power Lead Generation Throughout our cooperative partnership, and with a focus on ROI, Stifel Marcin has produced and deployed a wide range of marketing assets and strategies including: Comprehensive B2B lead generation strategy planning and execution Brand refinement and corporate messaging alignment On-page and technical SEO improvements to support long-term visibility Content marketing including PR and article creation Sales enablement tools including brochures, one-pagers, and videos Web development, including microsites for their UMPS division and career opportunities Organic social media content development for audience engagement Ongoing performance tracking and campaign refinements to improve KPIs Learn more about our full-service B2B marketing agency services. Our Difference A True Extension of the UCC Team Our work with UCC has been defined by open communication, shared goals, and a strong mutual respect. From initial discovery through ongoing initiatives, their team has been deeply engaged, providing insight, feedback, and the technical expertise needed to build effective, credible marketing. That collaborative spirit has allowed our team to move quickly, make informed decisions, and create marketing that authentically reflects UCC’s capabilities and culture. Acting as an extension of their internal team, we have built a trusted partnership that continues to evolve alongside their business goals. Explore more about our B2B marketing agency difference. Two Decades of B2B Marketing Expertise at Your Service With 20+ years of B2B marketing results and full-service capabilities, we bring proven expertise that helps brands and businesses grow. Whether you are looking for a B2B lead generation  strategy or need a full marketing partner, our team is ready to help you power up your marketing. Contact us today. We’d love to hear more about your needs and discuss how Stifel Marcin can support your success. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Careers Microsite

PORTFOLIO RECRUITMENT website DESIGN Careers MICROSITE to Recruit Potential Employees This engaging recruitment website design connects aspiring and experienced commercial divers with their next career opportunities at a worldwide leader in underwater construction. Elevating Talent Acquisition With seven locations throughout the United States and subsidiaries/associations worldwide, Underwater Construction Corporation (UCC) is a leading commercial diving and underwater construction company with a network of expert commercial divers. Our agency content and design experts collaborated to create a responsive recruitment website design, developing a resource that promoted their brand value, highlighted key employee benefits, and clearly communicated why applicants from around the globe should consider a professional career at UCC. By seamlessly integrating the recruitment website design into the company’s main site, we ensured that vital information was readily accessible to visitors, maximizing SEO benefits and enhancing user experience for potential applicants. The microsite also showcased to customers they many ways UCC values and supports its team. By leveraging our expertise in recruitment website design and our integrated marketing agency services, we helped UCC to bolster its online presence and effectively attract new talent. Contact Us Improved Efficiency & Engagement with Recruitment Website Design Developed with support from key stakeholders from the UCC team, Stifel Marcin worked to ensure brand compliance and cohesiveness throughout the digital resource. With clear content organization, we incorporated a menu that allowed the recruitment website design to function like a microsite within the main company website, maximizing the site’s visibility and accessibility. Content for the recruitment website was written to promote key company values, incorporating employee photos and testimonials to personalize the experience for candidates from a wide range of diving job functions and demographics. Learn more about our B2B website design services. Our Difference Full Service Marketing As an integrated marketing agency, we are proud to provide a range of branding, content and digital marketing efforts for UCC. From strategic marketing planning to its recruitment website design, our partnership approach continually drives successful outcomes. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or need a recruitment website design, our team is here to help. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. View some more of our recruitment marketing work: Multi-channel marketing for a leading spring & metalforming manufacturer Social & video marketing for a national manufacturing trade association Digital campaigns to drive registrations for an e-learning platform for a leader in industrial adhesive solutions Two Decades of B2B Marketing Expertise For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. If you need help with recruitment website design or are looking for new ideas to build your online strategies, our experts are at your service. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” Elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Recruitment & Branded Collateral

PORTFOLIO b2b brochure design Conveying Key Benefits And Brand Positions With an impactful combination of marketing messages, infographics and testimonials, we helped Women in Manufacturing® create a powerful B2B brochure design. Communicating Value to Targeted Corporate Audiences Women in Manufacturing (WiM), is a national nonprofit association created to support, promote and inspire women who have chosen a career in the manufacturing industry. As a long-time member, as well as founding sponsor of the Women in Manufacturing Education Foundation, Stifel Marcin has proudly provided a variety of our integrated B2B marketing agency services to the organization. WiM wanted to increase corporate awareness and membership. With a broad target audience that included companies across all manufacturing industries, the organization needed a tangible and transferable asset that could highlight key positions to a diverse corporate audience. Leveraging our extensive knowledge of the manufacturing industry, as well as our expertise in B2B brochure design, the Stifel Marcin team developed an impactful and cost-effective piece. Creative messaging clearly positioned organization benefits throughout brochure copy, with charts and infographics that addressed unique DEI concerns and demonstrated the value of membership. As a long-time supporter of WiM, and with our partner – Christine Marcin‘s – role on our state’s chapter board of directors, our work helped WiM achieve results, increase members, and provide value to the manufacturing community as a whole. Powerful B2B Brochure Design & Content Creation WiM® is an organization that supports women across a broad range of manufacturing sectors. Getting its message and mission in the hands of key decision makers was critical to success. But equally important was ensuring that a variety of readers – from HR to senior management to training supervisors – were compelled by the content to act to reach membership goals. As part of our approach, we worked to develop strategic campaign and brochure positions that aligned with corporate audience concerns. Unique benefit messages were integrated, along with proof points and member testimonials, drawing purposeful connections to manufacturing companies of varying sizes and industries. Through the thoughtful development of content, graphics, and layout the B2B brochure design successfully resonated with a variety of readers and generated interest and inquiries. Learn more about our creative marketing services. Our Difference Integrated B2B Marketing Expertise As a full service marketing agency, we have provided a range of services to help Women in Manufacturing connect with audiences, increase awareness and generate interest. From this B2B brochure design project to ad creative, videos, sponsored social media and more, our partnership approach helped the organization achieve key goals. Check out our integrated efforts creating a successful membership marketing campaign for WiM. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with strategic marketing solutions that achieve goals and drive return. Whether you are looking for B2B brochure design services for your organization, have a set scope of work to fulfill, or are looking for new marketing agency partner, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Integrated Marketing to Drive Registrations

PORTFOLIO multi-channel digital strategy Digital Campaign to Drive Registrations With a goal of increasing sign-ups and promoting the educational benefits for its new e-learning platform, we created a strategic multi-channel digital strategy to spur action in key industrial audiences. Engagement & Brand Building LOCTITE® is a global leader in industrial adhesive solutions. The brand’s products are high-performance, engineered adhesive, sealant and coating products designed for industrial and commercial purposes. In addition to its high-quality products, the brand works to provide a variety of benefits to industry professionals. As part of this, a new education and training offering, the LOCTITE® XPLORE e-learning platform, was introduced. As part of the roll-out we supported LOCTITE with a multi-channel digital strategy. Working to drive registrations and highlight the informative technical information offered on the platform, Stifel Marcin crafted a complex campaign, optimizing costs based on platform usage demographics and client insights. To reach LOCTITE loyalists as well as new users, our team developed campaigns and assets for social media, search engines and other key digital media placements. With multiple campaigns running in different platforms and geographies, key metrics were constantly monitored and evaluated. Ongoing optimizations worked to refine targeting and reach unique audience segments, using a variety of data points to optimize campaign return. Contact Us Optimizing Costs & Increasing Awareness with Multi-Channel Digital Strategy Expertise With core assets provided by the LOCTITE® team, Stifel Marcin modified visuals and created new custom materials specifically for the North American market. With eye-catching ad content our team showcased XPLORE’s benefits, ease-of-use and value for a wide range of professionals, from those early in their career to those who were experienced.With different audience types engaging on different platforms, our team developed a multi-channel digital strategy for messaging and visuals that worked to increase clicks and conversions. With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including: Digital campaign landing pages Video ad content with social media ad text Static and animated display ad content Paid search text ad content Video concept, storyboarding and planning Digital marketing strategy and targeting on multiple social platforms and search engines PR coverage in digital and print trade media Learn more about our B2B digital marketing agency services. Our Difference Full-Service B2B Marketing Capabilities Expertise As a full-service marketing agency we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our efforts helping with their multi-channel digital strategy, explore more of our work for this leading brand, including: Social Media Influencer Marketing Video Marketing for Brand Positioning Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a multi-channel digital strategy, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.” laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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Brand Campaign to Grow Membership

PORTFOLIO membership marketing campaign Growing Awareness with Social & Video Marketing With impactful creative, strategic placements and custom assets developed to curate the complete customer journey, our membership marketing campaign helped WiM® achieve its goals. Capturing Interest Across Channels Women in Manufacturing® (WiM) is the only national trade association dedicated to providing year-round support to women who have chosen a career in the manufacturing industry. With more than 2,500 individual members representing more than 900 manufacturing companies, membership is available to women – and the men who support them – and includes job functions from the shop floor to the c-suite. As a long-time member of the association, as well as founding sponsor of the Women in Manufacturing Education Foundation, Stifel Marcin partnered with WiM to help grow awareness and generate interest with a membership marketing campaign. Leveraging our integrated B2B marketing services, we developed a omni-channel digital strategy and deployment plan, along with an impactful creative campaign that grabbed attention and spurred action. A series of both short-form and long-form videos were created, deployed across digital and social platforms, engaging viewers and generating clicks to learn more. Custom-developed landing pages were optimized for conversions, and featured benefit-oriented messages promoting the power and impact of the organization. The membership marketing campaign successfully increased interest, awareness and leads with key target audiences. As a long-time supporter of WiM, we are proud to have helped the organization achieve results. Optimizing Resources & Maximizing Membership Marketing Campaign Results With on-going client connects and insights on membership conversion rates, a multi-year digital strategy was developed to support WiM’s growth plans. Using existing video and photography, Stifel Marcin developed a series of creative assets – grabbing attention with key statistics and testimonials that engaged viewers and generated clicks. A longer-form 45-second video was developed for campaign landing pages, providing specific details in an easy-to-understand format. Shorter videos promoting different campaign themes were also developed for social media marketing and display placements. Like any nonprofit organization, WiM had a limited budget for click costs, and needed to optimize its results. Video footage was repurposed across different channels, helping reduce videography fees while maximizing digital campaign ad assets. Additionally, sponsored content placements were deployed with a highly-targeted approach, reaching key decision-makers with focused impact to control spend. Learn more about our omni-channel B2B marketing agency services. our difference Integrated Marketing Expertise As a full service marketing agency, we have provided a range of services to help Women in Manufacturing® connect with audiences, increase awareness and generate interest. From our membership marketing campaign to ad creative, videos, sponsored social media and more, our partnership approach helped the organization achieve key goals. Check out our work creating a new B2B brochure design for WiM, helping them deliver key benefit information to target corporate prospects. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need a membership marketing campaign for your organization, need support with a specific project, or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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