Tools & Apps

Interactive Product Selector Driving Sales

PORTFOLIO b2b mobile app development  Interactive Tool for Product Identification & Part Selection To help streamline the ordering process for customers, we helped this manufacturer with B2B mobile app development and creation, and realized immediate improvement in the customer experience and sales generated. Improving Brand Loyalty & Sales A major wire manufacturer and wholesaler was looking to improve its customer experience, helping its large audience and wide variety of customer types quickly and easily select and purchase products. As part of our integrated B2B marketing agency services, we analyzed the company’s current sales funnel and customer experience, identifying challenges and key opportunities for improvements. To help serve customers in a range of settings – from offices to field operations – our team worked with the client on a B2B mobile app development solution, providing access to information from any location. Serving audiences from procurement to maintenance, we developed an interactive interface that allowed app users to identify products through a variety of options, including specific applications and guides. With a visually-driven layout users could ensure they had selected the correct product for the application, and could quickly confirm product specs. Through the mobile app interface, as well as desktop views, users could identify solutions quickly, interact with sales support staff, as well as begin the purchase process. The interactive solution received great response from both customers and sales teams, and quickly generated a return on its build investment in sales and leads generated. A Holistic Marketing Plan Driven By Strategic B2B Mobile App Development As part of the development process, we worked with engineers, sales and marketing representatives to help address concerns and the unique perspectives of the various customer types. As part of our B2B mobile app development services, our content team helped create key messaging highlighting brand benefits throughout the piece, improving awareness and loyalty, while also cross-selling solutions. Our design team also worked to ensure cohesive presentation of brand standards, creating an app that had the look and feel of other company marketing assets. With a fully-planned sales funnel and UX, our app development team integrated a variety of functions to streamline content presentation and usage. Cut-away views of wires, call-out boxes with product specs and features, as well as easy-to-access reference materials ensured a complete experience for the user. As a final step, users could begin the purchase process or download data sheets, helping generate leads and sales for the company. Learn more about our B2B mobile app design and interactive development services. Our Difference Integrated Marketing Expertise With full-service marketing solutions and a specialized focus on B2B industries, our team helps brands increase visibility, improve sales and meet their KPIs. From content to digital to strategy and branding, our partnership approach achieves results. Explore more of our B2B mobile app development and presentation work: Interactive sales presentation and trade show tool Web-based calculator and manufacturing app development B2B app for design testing and calculations based on product types In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with full-service marketing solutions that achieve goals and drive return. Whether you need our expertise in B2B mobile app development, have a specific scope of marketing services or are looking for new marketing agency partner, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Interactive Calculator

PORTFOLIO manufacturing app development Web-Based Calculator Tools for Product Selection With an extensive product line of sealing and flow control solutions, our manufacturing app development expertise helped this company provide fast product recommendations based on engineering calculations. Supporting the Customer Journey & Improving Conversions An international manufacturer of sealing and flow control technology, SFC KOENIG® provides a range of standard and custom solutions. Its expander seals, flow restrictors and check valves are available in different sizes, materials and performance ratings based on design perimeters and application requirements. During the selection of a flow restrictor, engineers and designers evaluate a variety of data to determine the correct component. To help with this process, SFC KOENIG had originally developed an Excel-based application for their internal teams. As part of our integrated B2B marketing services for the company, we helped transform this tool into an effective marketing asset that improved the customer experience and reduced their internal sales team’s workload. First, our team worked to create two easy-to-use web-based calculator tools, supporting users on mobile devices and desktops, without the need of a download. We then created a plan to maximize marketing opportunities and return for the manufacturing app development project. On launch, landing pages were optimized and internal links developed to create visibility to search engines and to website visitors. The tools were also promoted across email, trade press releases and presentations to further increase awareness. Expertise & Understanding in Manufacturing App Development Working with engineers at SFC KOENIG, our experienced manufacturing app development team identified the best ways to transform the existing tools, expanding their functionality and creating a UX suitable for a first-time customer to understand. A back-end database was created to support calculator functions, and included alerts should an orifice size not match part tolerance allowances, or if the flow rate was not acceptable. With easy-to-use dropdowns, minimal customer data inputs, and clear measurement indicators, the tools supported international users with different metrics and English data. Learn more about our B2B mobile app design and interactive development services. Our Difference Full-Service B2B Marketing Capabilities During our long partnership, Stifel Marcin has supported SFC KOENIG’s marketing efforts across a variety of channels and campaigns. From yearly planning to ongoing initiatives to special projects, our team puts our full service marketing capabilities and B2B expertise to work every day for this leading B2B organization. Explore our work for SFC KOENIG, including: Product catalog creation including print and electronic formats Ongoing email newsletter marketing with content writing, design and distribution Successful website development for manufacturers Content marketing including technical article development and PR Integrated marketing efforts for branding and leadgen Whether Stifel Marcin provides manufacturing app development services or integrated marketing solutions, our B2B expertise can help your brand achieve its goals. Discover our difference, and a marketing agency completely dedicated to your success. Two Decades of B2B Marketing Expertise & Results For more than 20 years, Stifel Marcin has provided leading B2B marketing solutions, with customized services that help clients drive results and achieve success. If you need our expertise in manufacturing app development, have with a set scope of work, or are looking for new ideas to build your digital strategies, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabteh Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Digital Sales Presentation Tool

PORTFOLIO Digital sales presentation Interactive Assets that Virtually Link You & Customers To showcase key capabilities and benefits, we developed this digital sales presentation tool that allows customers, sales teams and managers to virtually meet and explore manufacturing solutions. Presentation Planning & Brand-Focused Development Newcomb Spring is one of North America’s largest and most experienced manufacturers of custom metal form components. With customers located around the world, and with multiple teams often involved in projects, the company needed a digital sales presentation tool to link people across locations and time zones. As part of our integrated B2B marketing services for the company, Stifel Marcin worked to create a new asset that would provide easy access to an organized collection of information. The new piece was created to support self-guided exploration, as well as presentation by a sales team or project manager. Developed for engineers, designers and project managers, the presentation provided detailed manufacturing information, downloadable reference documents and certifications, as well as important benefit positions. Each was easily accessible and presented with brand-focused messaging, effectively delivering a wide variety of information to a diverse target audience. Emailable and downloadable, the digital sales tool is easily distributed to customers, and continually enforces the company’s position as a industry leader. The piece also is an award-winning B2B application, helping showcase the value of the Newcomb brand and its capabilities. Digital Sales Presentation UX & Design When planning the project, Stifel Marcin’s marketing teams collaborated to identify key content, messaging, design and architecture needs. A clear and user-friendly interface was created, and featured a high-tech look. Brand-focused messaging and visuals created cohesiveness with other Newcomb marketing assets, while fun visual effects and animations engaged customers and reflected the company’s high-tech capabilities. On launch, customers were first presented with an interactive welcome screen that allowed users to interact with and manipulate Newcomb Spring parts. The function was also downloadable as a screensaver, and provided a unique and branded “leave behind” for the industrial audience. With an animated glossary, a company video tour, reference data, and multiple quoting options – the digital sales presentation tool allowed customers to find information easily as well as convert to leads in one click. Learn more about our mobile app design and interactive development services. Our Difference Integrated B2B Marketing With a collaborative approach, we have worked with Newcomb Spring to develop long-term marketing strategies as well as meet immediate needs. In addition to helping the company create this digital sales presentation tool, we have also delivered impactful marketing solutions that include: Creation and management of an omni-channel integrated marketing campaign. A branded industrial brochure with design, copywriting and production. B2B social media marketing strategy and management. Planned, filmed and produced technical video marketing assets. Search and display PPC campaigns for industrial targets. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a new digital sales presentation tool for your organization, our team is here to help. Learn about our difference, and a B2B marketing agency completed dedicated to your success. Two Decades of B2B Marketing Expertise & Successful Results Since 2001 we have provided integrated marketing solutions for B2B organizations of all sizes. With our deep understanding of industrial audiences and expertise across different marketing tactics and strategies, we help clients achieve success. If you are looking for a new marketing agency, are looking to reach customers using new tactics, or want to develop a digital sales presentation tool for your organization – our experts are at your service. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Digital Marketing Tools & Interactive LeadGen

PORTFOLIO marketing for oil & gas companies Digital Marketing Tools to Support Customers and Employees Our expertise in marketing for oil & gas helped this industry leader improve their online experience and content presentation with smart digital tools. Interactive Presentation for an Enhanced Tradeshow Experience Ward Leonard is a leading provider of industrial motor, generator, pump, drive and control system solutions. Their products are commonly used in heavy duty and mission critical applications, and include aftermarket support, such as maintenance, repair and overhaul. Leveraging our expertise in integrated marketing for oil and gas companies, Stifel Marcin was charged with developing new digital marketing tools to enhance presentations at a series of industry events and customer meetings. Designed for maximum marketing impact on a busy show flow, an interactive digital e-book was created, highlighting product descriptions and applications. Within the easy-to-navigate presentation, related features and benefits were highlighted using product imagery, schematics, performance data, charts and videos. Those interacting with the piece during shows could explore the presentation via touchscreen, while the piece also supported remote presentation for virtual meetings. In each instance, users were able to learn more about Ward Leonard and its products in an engaging and informative format. Contact Us Expertise in Marketing for Oil & Gas Companies To optimize the robust content presentation, Stifel Marcin worked with the client to plan the piece’s organization, designing an information hierarchy and mapping content flow to ensure a superior user experience. With a sidebar navigation, clear linking structure, and an engaging combination of visuals and data points, users were able to easily access information both independently and when guided by a Ward Leonard team member. Throughout the piece, the brand positioning line created by Stifel Marcin, “The Power of Uptime™”, communicated the dependability and performance of the company’s products, which keep operations running in some of the world’s most remote locations. Responding to the Ward Leonard project managers’ request for a customizable report no matter the location of the equipment or presentation, Stifel Marcin also created two interactive digital exports. Capturing essential data including customer profiles, photo uploads, product serial numbers, performance data and more, the tool provides efficiency for the sales team and digitized post-presentation information for easily upload into CRMs. Learn more about our integrated B2B agency solutions, and see how our expertise in marketing for oil and gas companies can help you succeed. Our Difference Integrated Marketing for Oil & Gas Branding, LeadGen and More As a full service B2B marketing agency, we have provided a range of efforts for Ward Leonard. From brand positioning to digital tool creation, our expertise in industrial audiences and marketing for oil and gas companies delivers proven results. Check out our work for the company helping their brand identify and positioning across a variety of marketing assets. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in marketing for oil and gas companies, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Stifel Marcin has provided the highest levels of service, responsiveness and quality of work.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

App Design Supporting Brand Identity

PORTFOLIO CALCULATOR APP DESIGN Interactive Spring Calculator App for Industry Professionals Our calculator app design expertise helped this leading spring and metalforming manufacturer provide a unique mobile and desktop tool, improving user experience and reaching new target prospects. App Development & Promotion One of the country’s largest and most advanced custom spring manufacturers, Newcomb Spring worked with Stifel Marcin to develop its unique spring calculator. This tool allows engineers and designers to input only a few data points to determine extensive spring design specifications, as well as test stress limits and more. With an extensive back-end database developed to run the tool, our B2B app team learned the intricacies of spring design in order to plan the customer experience. An interface and user path was developed for both the mobile app and the desktop version, ensuring maximum customer usability and consistency. In addition to assisting in spring design, the Springulator® has integrated quoting and contact capabilities, allowing for fast RFQs and lead generation opportunities. Stifel Marcin worked to develop the app, as well as the entire Springulator® brand, creating the name, the logo and associated iconography. All materials supported the Newcomb brand identity, providing a cohesive image for the company while demonstrating its leading technologies and customer service. It has become a go-to resource for engineers, demonstrating Newcomb Spring’s technology, leadership and value. Expertise in Calculator App Design and Development When planning the project, Stifel Marcin collaborated with the client to identify key content, design and architecture needs. A clear and user-friendly interface was created while maintaining brand standards and cohesiveness with other Newcomb Spring marketing assets. In 2022, the Springulator app was updated to include new features including new device support, additional material choices, a new torsion spring leg length option, added crossover hook for extension spring, and more. Learn more about our mobile app design and interactive development services. our difference Integrated B2B Marketing With a collaborative approach, we have worked with Newcomb Spring to develop long-term marketing strategies as well as meet immediate needs. In addition to helping the company with this calculator app design, we have also delivered impactful marketing solutions that include: Creation and management of an omni-channel integrated marketing campaign. A branded industrial brochure with design, copywriting and production. B2B social media marketing strategy and management. Planned, filmed and produced technical video marketing assets. Search and display PPC campaigns for industrial targets. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a calculator app design for your organization, our team is here to help. Two Decades of B2B Marketing Expertise & Successful Results Since 2001 we have provided integrated marketing solutions for B2B organizations of all sizes. With our deep understanding of industrial audiences and expertise across different marketing tactics and strategies, we help clients achieve success. If you are looking for a new marketing agency, are looking to reach customers using new tactics, or are searching for calculator app design expertise for your organization – our team is at your service. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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