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Marketing Campaigns

Driving Growth with B2B Social Media

PORTFOLIO Social Media Lead Generation Agency Services FROM CONCEPT TO CONVERSION: Driving Growth with B2B Social Media From conceptualizing storyboards to channel distribution, our B2B social media lead generation agency helped TEROSON® exceed its goals. Accelerating Lead Generation Growth through Creative Social Media Marketing Strategy TEROSON® is a globally recognized brand specializing in the development and production of high-performance adhesives, sealants and coatings. Their solutions are often used in the automotive industry for both original equipment manufacturing (OEM) and vehicle repair and maintenance. In collaboration with TEROSON®, Stifel Marcin created a comprehensive omni-channel campaign to elevate seam sealer product visibility in key audience segments, improving qualified leads and generating sales. We began our partnership with TEROSON® by defining campaign objectives, which included a thorough analysis of target audience segments, social media opportunities, and digital platform requirements. Based on client research and insight, we analyzed product benefit positions, developing content and visual assets, and finalizing allocating a budget plan designed to maximize visibility across channels. By leveraging our social media lead generation agency services and integrated marketing expertise, we helped TEROSON® exceed their campaign goals, achieving 35% more clicks than initially projected, tracking a 5.48 % conversion rate, and month-over-month increases in social media followers across profiles. Learn more about our integrated B2B social media agency services. Effective Media Management for Measurable Results To achieve TEROSON®’s campaign objectives, our team provided strategic support, refining audience targeting, managing media investments across multiple channels, and optimizing budget allocation for maximum impact with on-going adjustments based on platform performance and goals. Through ongoing collaboration and in-depth analysis, we utilized an always-improving approach, working to identify opportunities to enhance ROI. By closely monitoring campaign metrics and making data-driven adjustments, we sustained performance, improved KPIs, and provided results well-above industry averages. This results-driven approach enabled us to deliver exceptional outcomes for TEROSON®. Learn more about our social media lead generation agency services and reach out to share your social media goals and challenges with us. Our team of experts is ready to partner with you and develop effective solutions. Our Difference A Full Service Marketing Partner Through ongoing collaboration, Stifel Marcin provided comprehensive marketing support for the client’s campaign, including: • Video ad content with social media ad text• Static and animated display ad content• Video concept, storyboarding and planning• Landing page copy and layout recommendations• Digital marketing strategy and targeting on multiple social platforms As an integrated marketing agency, we support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or need social media lead generation agency services, our team is here to help. Learn more about what makes our agency different and discover a B2B marketing company completely dedicated to your success. Over 20 Years of B2B Marketing Excellence For more than two decades, Stifel Marcin has delivered results-driven marketing solutions exclusively for B2B organizations. Whether you need a dedicated social media lead generation agency partner, support for a specific project, or are looking to elevate your marketing strategies, our experts are ready to help. Contact us today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” Shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Communicating Core Product Benefits

PORTFOLIO Brochure Design Services for B2B Companies Communicating Core Product Benefits & Brand Identity We leveraged our brochure design services and B2B marketing expertise to develop a brochure highlighting product features and benefits, and introduced the new technology to market. Everything With Purpose Envirosight, a leading water, pipeline and sewer inspection equipment company, required a versatile printed piece to showcase their newest push camera product. The brochure was developed to support sales teams and promote the product’s launch during a significant industry trade show. The large, tri-fold piece effectively presents technical data, user information as well as its best-in-class features for customer meetings, demos and as takeaway collateral. Using a range of our integrated B2B marketing agency services, Stifel Marcin partnered with Envirosight to create a compelling brochure that effectively highlighted the benefits and capabilities of this new sewer inspection equipment, while maximizing production efficiency and minimizing the client’s time commitment. Through close collaboration, we refined the design, incorporated feedback and made adjustments to ensure the final product met and exceeded expectations. With content writing, photography, design, and printing, the Stifel Marcin team provided holistic brochure design services to transform the project from idea to reality, and delivered it on-time to the tradeshow. The tri-fold brochure now serves as a powerful marketing tool, showcasing the features of the new product and contributing to a successful product launch. Contact Us Showcasing the Quality & Versatility of Advanced Pipeline & Sewer Inspection Equipment While our team was charged with creating a large-scale, tri-fold brochure to highlight the features of a brand-new addition to our client’s line of inspection solutions, the fact that the product was new also meant there were challenges aligning design and photography needs with a product that was new to market and inventory in high-demand. Getting units for photography was difficult, and the availability of relevant product imagery – that applied to the model – was limited. Our team worked to provide integrated brochure design services that adhered to the brand’s existing style but also effectively communicated the unique selling points of the product. Through messaging, informational content, graphic elements and supporting photography, our brochure design services combined to define core brand benefits and key elements specific to this model. Integrating a combination of photography, feature close-ups, charts, and diagrams into the brochure design, helped convey key functional information while complementing the brand’s aesthetic. Messaging and design elements were also tailored to resonate with potential customers. The final product was available on-time and distributed during a nearly week-long industry trade show, where the new pipeline and sewer inspection equipment was officially launched to the public. Learn more about our B2B print marketing agency services. Our Difference Integrated Marketing Expertise Partnering with Stifel Marcin for brochure design services means more than just getting a visually appealing piece of marketing collateral. It’s about leveraging our B2B expertise, creativity, and dedication to elevate your brand and achieve your marketing objectives. View some more of our B2B collateral and brochure design services and find our full portfolio: Conveying key benefits and brand positions to elevate recruitment for a national association supporting the manufacturing industry Multiple catalog layout designs in three language versions for a global leader in sealing and flow control solutions Brochure and product sheet design for distribution in print or digitally for a leading manufacturer of industrial clutch brake and power transmission solutions As an integrated marketing agency, we support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or need brochure design services, our team is here to help. Learn more about our difference and discover a B2B marketing company completely dedicated to your success. 20+ Years of Measurable B2B Marketing Impact Since 2001, Stifel Marcin has provided marketing solutions that drive results for B2B organizations. If you need brochure design services, have a specific project you need support on, or are looking to elevate your marketing strategies, our experts here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. 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Multi-Channel Campaigns

PORTFOLIO B2B Lead Generation Strategy Multi-Channel Marketing for Powerful Results Our work with Newcomb Spring has helped improve brand awareness, supported recruitment and retention, and provided long-term B2B lead generation strategy successes to support this leading manufacturer. 88 % Increase in Conversions 12 % Increase in New Users 92 % Increase in Social Users 3 + Years as Agency Partner The Marketing Challenge As one of the largest spring and metal form manufacturers in the world, Newcomb Spring came to Stifel Marcin looking to define its brand and position in the market. Over its long history the company’s brand image had become inconsistent, with different plants promoting different icons, messaging and even brand colors. The company was ready to transform its marketing with a modern and high-tech approach that reflected a state-of-the-art and cohesive manufacturing operation. Throughout our years of service to Newcomb, we have provided integrated B2B marketing agency services that have driven successful results. From the creation and deployment of B2B lead generation strategy plans, to social media, digital assets and more, our partnership has helped Newcomb promote its true position as “First in Forming®”. Integrated B2B Marketing Campaigns with a High-Tech Approach We have been fortunate to enjoy a marketing partnership with Newcomb Spring for around 2 decades, and during that time, the company’s advanced mindset has allowed us to create some of the metal forming industry’s most unique marketing tools and innovative results. From market-specific campaigns to promotions related to services, products and applications, our work with Newcomb has helped drive leads, generate customer loyalty and build the reputation of one of the world’s leading component manufacturers.   B2B Lead Generation Strategy, Brand Building & Support Throughout our nearly two-decade-long partnership, Stifel Marcin has produced a range of marketing services and assets including: B2B marketing strategy services, including planning, budget allocation and management Branding agency services, including strategy, standardization, implementation and guide creation Mobile app design and interactive asset development, including the creation and branding of the Springulator® Spring Calculator Expert B2B PPC campaigns with multi-channel deployment, optimization and management B2B content marketing services including email, PR and article creation B2B social media marketing including organic and paid content creation and management Omni-channel B2B marketing campaign development, ad content creation, management and media buying B2B creative marketing assets including sell sheets, brochures, trade show materials and branding collateral Our Difference A Partnership Approach to Exceed KPIs Working with the Newcomb Spring team over the years allowed Stifel Marcin to expand its knowledge of the spring and metal forming market as well as understand company operations, giving us unique insights and perspective when developing audience targets, messaging and marketing plans. The mutual excitement about marketing allowed us to create innovative communications and sales assets across a wide variety of platforms, and helped the company build its reputation as the “First In Forming®”- a tag line which we even created for them. Two Decades of B2B Expertise at Your Service With 20+ years of B2B marketing results and full-service capabilities, we bring proven expertise that helps brands and businesses grow. Whether you are looking for a B2B lead generation strategy or need a full marketing partner, our team is ready to help you power up your marketing. Contact us today. We’d love to hear more about your needs and goals, and discuss how Stifel Marcin can support your success. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

B2B Multi-Channel Marketing Campaign

PORTFOLIO B2B Integrated Marketing Campaign B2B Multi-Channel Marketing An integrated campaign with social media, paid search advertising, landing page optimizations, and more helped LOCTITE® promote their products and services to a diverse customer base. 2 % Improvement in Leads QoQ 47 % Increase in Goal Completions 1 Market Segments Served 19 million Brand Impressions The Challenge One of the world’s most recognized industrial brands, LOCTITE®, was looking to position itself in a competitive market, promoting their adhesives, sealant and coatings to a diverse customer base. Stifel Marcin partnered with the LOCTITE® team in the development of a B2B multi-channel marketing campaign, working to build awareness and sales. From campaign concepting, ad creation, digital strategy, social media and paid search marketing to data analysis and tracking, the efforts created clear ROI, meeting metrics with continually collaboration between the Stifel Marcin and LOCTITE® teams. Creative Messaging Deployed with Complex Targeting Working to promote different product lines and key market positions, Stifel Marcin developed a variety of ad assets that emphasized LOCTITE®’s leading technology, service and support. Ads featured compelling visuals, action-oriented graphics and clear messaging that grabbed attention and compelled users to take action. While building a cohesive B2B multi-channel marketing campaign, assets were tailored to each platforms’ audience and requirements. Marketing assets were deployed across social media, display and paid search with granular targeting that helped ensure content reached the right audiences within highly-specific markets.   Experts in Connecting with Target Audiences with B2B Multi-Channel Marketing Campaigns With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including: Digital campaign landing pages Video ad content with social media ad text Static and animated display ad content Paid search text ad content Video concept, storyboarding and planning Digital marketing strategy and targeting on multiple social platforms Digital marketing strategy and targeting on Bing and Google Learn more about our full-service B2B marketing agency services. Our Difference Strategic Planning & Continual Refinement As part of our partnership with the LOCTITE® team, Stifel Marcin provided strategic guidance, making recommendations on targeting and audience refinements that helped to meet client goals and KPIs. Regular reporting allowed for collaboration and insight into digital tactics and results. Additionally, Stifel Marcin managed media budgets across the complex B2B multi-channel marketing campaign, helping to optimize spend, generate return, and control budget pacing to maintain visibility throughout the run of each ad group. Two Decades of B2B Marketing Success Stories With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing B2B multi-channel marketing campaigns, have a specific scope of services to fulfill, or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and you’ll discover an agency completely dedicated to your success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” Elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Multi-platform Integrated Campaigns

PORTFOLIO B2B Integrated Marketing Campaign B2B Integrated Marketing Campaigns To Improve Branding & Sales Through a strategic combination of digital, content and brand marketing, we helped SFC KOENIG® increase visibility and grow sales with trackable results. 15 % Reduction in Bounce Rate 83 % Increase in Goal Completions 1 Multilingual Campaigns 1 + Years as an Agency Partner The Challenge: Integrated B2B Marketing for SFC KOENIG SFC KOENIG is one of the world’s leading sealing and flow control manufacturers. The company needed to update its look and positioning, integrating new branding while repositioning the company’s solutions in the competitive market. Stifel Marcin developed the strategy and implemented a B2B integrated marketing campaign across multiple platforms and media, with efforts including: Marketing Strategy Media Buying & Planning Campaign Conceptualization Ad Creation Paid Search Marketing Search Engine Optimization Inbound Content Marketing Video Production Website Tools PR Print Collateral Trade Show Materials Communicating Unmatched Performance An international company with a unique product line, SFC KOENIG offers solutions that provide greater value – with better reliability and lower warranty costs. The company needed smart positioning that clearly explained their key product differences, in a market where per-piece costs are highly reviewed. With prominent positioning of key performance benefits and proprietary features, we developed an omni-channel campaign that created visibility across markets. Learn more about our integrated campaign and marketing agency services.   B2B Integrated Marketing Campaign Deployment With an omni-channel campaign, marketing appeared in a wide variety of digital, trade, and multimedia applications. With unique calls-to-action and benefit messaging customized to engineering, procurement teams and OEM audiences, the focused B2B integrated marketing campaign created visibility across platforms. Ads often drive users to custom-created landing pages – controlling the customer experience from start to finish. Our Difference A Partnership for B2B Integrated Marketing Campaign Success In all marketing efforts, Stifel Marcin has become a true extension of the SFC KOENIG team, from strategic planning to development of materials. In each B2B integrated marketing campaign effort, our team collaborated with the client to develop content, social media, digital, search engine, trade and PR opportunities – leveraging all creative assets to help maximize the return on investment. Stifel Marcin was responsible for helping to plan SFC KOENIG’s annual marketing budget, while also developing, implementing and negotiating media placements to ensure that each dollar, euro, franc and Renminbi spent got powerful return with results that could be measured. Learn more about our difference, and an agency completely dedicated to your success. Proven Results from Our B2B Integrated Marketing Campaigns With more than 20 years of B2B marketing expertise, we have a proven track record of helping brands grow. Our strategic approach and flexible processes ensure you have a plan designed to meet your needs, and your KPIs will be achieved. Our full-service capabilities allow us to develop and execute comprehensive B2B integrated marketing campaigns that deliver measurable results, including: • Increased brand visibility and consistency• Enhanced customer experience and engagement• Improved lead generation and conversion rates• Optimized marketing ROI From strategy development to content creation, media planning, and performance analysis, our experts can handle every aspect of your marketing efforts. Contact us today. We’d appreciate the opportunity to get to know you and discuss how our dedicated team can develop B2B integrated marketing campaign solutions that support your goals. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have…delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” Marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Video for Brand Positioning

PORTFOLIO b2b brand positioning  Integrated Campaign for Brand Positioning Using compelling ad messaging, eye-catching video and strategic placements to engage audiences across digital channels, Stifel Marcin’s B2B brand positioning expertise helped LOCTITE® connect with new audiences and increase brand awareness. Building Loyalty and Leads LOCTITE® is a global leader in industrial adhesive solutions. The brand’s products are ideal in high-performance applications, with solutions that improve processes, lower production costs and increase reliability. The team at LOCTITE partnered with Stifel Marcin to help reach specific KPIs for brand awareness, product interest and lead generation. Leveraging our integrated B2B marketing agency services, we created an omni-channel marketing campaign to increase brand awareness in key audience segments, as well as generate user action around a variety of unique calls-to-action depending on the campaign type. From a campaign showcasing key LOCTITE product benefits, to efforts that worked to drive customer registrations and interest in brand services, our team applied our B2B expertise to achieve results. Each campaign featured customized ad content, helping to increase impact in targeted and unique audiences, with cohesive ad content that built LOCTITE’s brand consistency across each effort, maximizing audience awareness. Ongoing optimizations worked to continually improve impressions, clicks and conversions across each campaign, while presenting clear and impactful B2B brand positioning themes. Expertise in B2B Brand Positioning that Creates Impact Working with the LOCTITE team, Stifel Marcin spearheaded the campaign strategy and provided all efforts. From ad concept to copywriting, video editing, to landing page design and placements, our integrated capabilities helped maximize impact. The end result was a series of engaging, action-packed ads which were used across social channels and YouTube to promote LOCTITE solutions. In each effort, assets developed were unique and attention-grabbing, but also aligned with brand standards and overall corporate strategies. Stifel Marcin’s digital team conducted extensive targeting research and provided strategic deployment, selecting the best platforms for ad placement, maximizing visibility and providing LOCTITE with a powerful market presence. Stifel Marcin also provided continual optimization throughout each campaign run, delivering impact with high conversion rates. Learn more about our B2B marketing strategy services. Our Difference Integrated B2B Marketing Expertise As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our B2B brand positioning strategy services, explore more of our work for this leading product line, including: Integrated Marketing to Drive Registrations Social Media Influencer Strategy and Campaign for Lead Generation Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a B2B brand positioning strategy, a specific scope of services or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” Shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Social, Email and PR Content Development

PORTFOLIO Construction industry marketing Brand Awareness Growth Through Integrated Marketing Strategies From content creation to distribution, we brought our construction industry marketing expertise to NDC Corp., helping the brand increase awareness and followers with marketing strategy and content development services. Full-Service Support to Generate Visibility and Distribution Consistency NDC Corp. is a full-service commercial construction business offering the latest in technology and cooperative end-to-end building types, from pre-construction through installation. Specializing in general contracting, project management and design-build expertise, NDC is a growing firm, with award-winning leadership by their women-owned team. With goals to improve brand positioning, communication with existing customers, and engagement opportunities, NDC partnered with Stifel Marcin to leverage our proven construction industry marketing services. Implementing our integrated B2B marketing agency services, we first worked with the NDC team to learn about their organization during our client intake and discovery process. Through research, analysis and marcom expertise, our team developed a holistic plan of marketing recommendations, messaging and notable considerations. With efforts across content marketing and article development, email campaigns and social media, our team employed a variety of key positions to help drive awareness, understanding and goals. Construction Industry Marketing Expertise Generating purposeful content to meet KPIs – such as increasing social media post interactions and website clicks – was achieved through regular client communication and on-going collaboration to ensure distribution plans aligned with company schedules and goals. Positioning leadership prominently as partners and experienced resources highlighted the company’s client-centric approach, while also showcasing NDC’s commitment to industry and community growth. As part of our per-project partnership, we worked with NDC on a variety of efforts as needed, including article creation, construction industry PR, and ad concept and design. Stifel Marcin also provided distribution and management of the B2B email newsletter campaign using the client’s extensive contact list. After-send data tracked open rates, interactions and more. Learn more about our full-service marketing agency services. Our Difference Integrated Marketing Services that Drive Results With a specialized focus on B2B audiences, we provided a range of marketing efforts for NDC. From social media strategy and content creation to brand positioning strategy, our expertise in construction industry marketing delivered proven results. Explore more of our B2B content marketing work: Purposeful content strategy for a custom spring and metal form  manufacturer Influencer campaign for brand awareness Creating visibility and customer touchpoints through digital newsletters and email Integrated web marketing, content development & collateral creation In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to maximize return based on your goals and create results with the greatest impact. Learn about our difference and find an agency completely dedicated to your success. Two Decades of B2B Marketing Leadership For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in construction industry marketing, have a specific scope of marketing services or are looking for new marketing agency, our team is here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.” Laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Print and Digital LeadGen Campaign

PORTFOLIO marketing for wastewater companies Omni-Channel Lead Generation Campaign Our expertise in marketing for wastewater companies was deployed across print and digital medias, delivering immediate impact and increases in qualified leads. Targeted Brand Building One of the world’s leading manufacturers of wastewater pumping and processing solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign promoting its XRipper® line. Efforts helped to position the products in the competitive space, reaching a focused customer segment that wants reliable products and service. As part of our integrated B2B marketing agency services, Stifel Marcin first developed a purposeful strategy, working to maximize impact and optimize costs. After research on the marketplace, competitor tactics, and unique brand benefits our focus turned to the creative message that would generate impact. With a target audience that was accustomed to tough environments, Stifel Marcin created the tongue-in-cheek line “Put Some Power In Your Pipes”, positioning Vogelsang solutions as the leading choice. With the goal of increasing leads and generating sales, we developed a plan with print and digital ads in trade media, email marketing and tradeshow promotions. Strategic targeting ensured ads were delivered to water processing specifiers and MRO devision makers. Stifel Marcin’s efforts marketing for this wastewater company’s solutions generated fast results – creating impact, visibility, loyalty and interest in this focused market. Proven Results Marketing for Wastewater Companies With an eye-catching headline with double-meaning, industrial audiences noticed the bold ad, generating immediate interest. Body text detailed a variety of product capabilities and performance specs, and also highlighted the unique price-matching program. Designs featured the company’s bold red and black colors, and integrated elements from the Vogelsang logo to create dynamic, eye-catching designs that further emphasized the brand. As part of our expertise in marketing for wastewater companies, we utilized our knowledge of the market to develop a print and digital media plan timed to coincide with industry activities, trade shows and a mobile sales demo route. The purposeful placement strategy helped drive awareness at key periods, and allowed the sales team to have a steady steam of leads. Learn more about B2B marketing strategy services and creative marketing campaigns. Our Difference Full-Service B2B Marketing As part of our per-project partnership, Stifel Marcin worked with Vogelsang USA in a variety of efforts, creating consistency in brand messaging across each while working with a collaborative approach for long-term success. Explore some of our work marketing for waterwaste company solutions and products: Industrial content marketing for brand awareness and leadership positions. Content creation, distribution and trade publication email marketing efforts to support promotions and activities. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or are looking for marketing for wastewater companies, our team is here to help. Learn about our difference, and an agency completed dedicated to your success. 20+ Years of B2B Marketing Results For more than two decades Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. If you need our expertise in marketing for wastewater companies, support with a specific project or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” elizabeth Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Improving Brand Identity and Positioning

PORTFOLIO brand identity and positioning Improved Benefit Positioning & Impact From the development of brand messaging to its implementation across marketing assets, Ward Leonard relied on Stifel Marcin’s brand identity and positioning expertise to create impact in a competitive marketplace. Promoting Strength & Capabilities Ward Leonard is a leading provider of motor, power generation, drive and control system solutions. The company commonly serves mission-critical industries, providing solutions for harsh environments and extremely remote locations. Its products and services keep systems running, keep people working and literally keep the lights on. Stifel Marcin partnered with Ward Leonard in the development of its new brand positioning. As part of our brand identity and positioning efforts we performed a marketing audit and analysis, evaluating their audience concerns, personas, SWOT positions and competitor messaging. Based on strategy and creative collaboration, a new brand positioning statement was developed. “The Power of Uptime™” presents the literal “power” of the company as well as the power its product and purpose. The clear and concise tag line emphasizes strength, and their brand promise to keep operations running reliably, preventing downtime and reducing maintenance. Messaging was implemented across a wide variety of campaign assets and marketing collateral, defining the brand to current and prospective customers, and acting as an internal theme to employees. Contact Us Expertise in B2B Brand Identity and Positioning From isolated mountaintops to oil rigs miles from the shore, Ward Leonard products often define the idea of “mission critical”. With international operations and a variety of unique markets served, the Stifel Marcin team worked to ensure consistency in brand positioning and presentation. In our messaging implementation efforts, we used our newly-created positioning line, “The Power of Uptime™”, as a guide – continually emphasizing that Ward Leonard solutions are reliable, rugged, and provide the power that keeps operations running. Dramatic visuals, compelling headlines and detailed text worked to capture attention and highlight key brand benefits across a variety of assets. As part of our brand identity and positioning efforts, Stifel Marcin supported Ward Leonard in the development of trade show materials, ad concept and creation, website design, digital presentations and more, creating an effective multi-channel campaign to improve brand strength and customer awareness. Learn more about our B2B branding agency services. Our Difference Integrated Marketing Expertise As a full service marketing agency, we have provided a range of services to help Ward Leonard connect with its audiences and promote its capabilities. From brand identity and positioning efforts to website design, tradeshow materials, print ads and more, our partnership with the company helped their team demonstrate value in key audiences. Check out our work creating a new interactive presentation to enhance the customer experiences. The unique tool supported tradeshows, virtual connects and streamlined digital reporting capabilities. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in brand identity and positioning, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed…” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

Digital Ad Campaign Increasing Leads

PORTFOLIO Video marketing campaign Video Marketing Campaign to Increase Qualified Leads From storyboards to multi-channel distribution, our video marketing campaign experts helped LOCTITE® achieve its goals of improved brand awareness and leads. A Holistic Strategy Driven by Video LOCTITE is a global leader in industrial adhesive solutions. The brand’s products are relied on in both industrial and commercial applications, and help to improve reliability, prevent failure and lower production costs. As part of our integrated B2B marketing agency solutions, we worked with the LOCTITE team to create and deploy a marketing campaign to help increase brand awareness, improve qualified leads and generate sales. The campaign included placements on a variety of digital and social applications, with supporting video designed to grab user attention. Utilizing eye-catching, action-orientated footage and graphics, ad content connected with target audiences, with scroll-stopping ad assets that drove engagement and clicks. A holistic campaign, Stifel Marcin’s digital team conducted extensive digital targeting research and developed a deployment strategy, selecting optimal digital and social platforms for ad placement. In each, ongoing optimizations worked to maximize visibility and impact in key audience segments, while positioning LOCTITE as a powerful market presence. Each visual in the video marketing campaign featured prominent call-to-action statements, ensuring users were likely to enter the intended marketing funnel. Stifel Marcin’s creative team also developed content for custom landing pages, highlighting LOCTITE expertise, service and support, while optimizing for conversion potential. Video Marketing Campaign Expertise that Drives Results Stifel Marcin created and launched a series of digital ads to highlight key product benefits – that LOCTITE products provide superior results and is trusted technology that industry professionals can rely on. With an understanding of the target audiences and interests, our creative team utilized fast-paced video and application-oriented sequences, promoting specific and unique product advantages. Using a combination of custom animations and existing imagery, Stifel Marcin’s experienced video marketing campaign experts created compelling graphics for various ad applications, from short-view content for steaming applications to longer-form ads for social platforms. From selecting the right voiceover talent to aligning ad aesthetics with brand standards, each ad was strategically created to help ensure viewers had the optimal viewing experience with or without sound. Learn more about our B2B video production services. Our Difference Integrated B2B Marketing Expertise As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE. In addition to our video marketing campaign services, explore more of our work for this leading product line, including: Integrated Marketing to Drive Registrations Social Media Influencer Strategy and Campaign for Lead Generation Omni-Channel Marketing Campaigns for Increased Awareness & Sales In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals. We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a video marketing campaign strategy, a specific scope of services or are looking for new marketing agency, our experts are here to help. Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

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