Video

PORTFOLIO b2b explainer videos Promoting Key Technical Benefits with Video When you have one of the world’s most advanced quality systems, with complex details and high-tech operations, you rely on Stifel Marcin’s creation of B2B explainer videos and marketing to tell your story. Video Creation & Communication As one of the world’s leading metal form manufacturers, Newcomb Spring offers a wide range of advanced manufacturing capabilities. The company’s internal Innovation Department also develops unique and specialized solutions to assist in manufacturing and quality assurance processes. As part of our integrated B2B marketing services for Newcomb Spring, Stifel Marcin provides on-going support, as well as marketing for specialized projects. When Newcomb introduced their new camera gauge system, we created a quality-focused campaign, with a B2B explainer video distributed across channels, to communicate this proprietary technology and its benefits to their audience. Sophisticated and unique, the camera gauge monitors components as they are manufactured in real-time, confirming tolerances, reporting measurements and either accepting or rejecting a component right as it is formed. With videography, VO scripting and editing services, we helped Newcomb communicate the state-of-the-art capabilities of this impressive system in a clear and understandable way. Video was then posted on the company’s website and social channels, as well as promoted through a variety of content marketing, PR, and digital marketing opportunities, helping build awareness and interest in this best-in-class technology. Contact Us From Concept to Completion, Full B2B Explainer Videos Expertise As part of the video’s production, Stifel Marcin provided production planning, communications strategies, and marketing oversight. All efforts aligned to ensure the final piece was cohesive with marketing plans and positions, and accommodated the requirements that come when working in a busy manufacturing facility. The integrated Stifel Marcin team planned the video, developed a storyboard, wrote the voiceover script and directed a video sequence that explained the details of the system’s operation. With a series of close up shots and sequential system filming, we created an accessible B2B explainer video which communicated the complex nuances of the sophisticated system clearly, with visual representations that allowed customers to understand the value provided. Learn more about our B2B video production services. Our Difference Integrated B2B Marketing Newcomb Spring has partnered with Stifel Marcin for almost two decades, relying on our expertise as a full-service marketing partner, and for the creation of specific assets, such as B2B explainer videos. Explore some more of our work for the company: Creation and management of an omni-channel integrated marketing campaign. A branded industrial brochure with design, copywriting and production. B2B social media marketing strategy and management. Creation of articles, ad assets and digital materials to support B2B content marketing initiatives. Search and display PPC campaigns for industrial targets. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a video for your organization, our team is here to help. Learn about our difference, and a B2B marketing agency completed dedicated to your success. Two Decades Helping B2B Brands Grow Through Successful Marketing Solutions For two decades we have provided integrated marketing solutions for B2B organizations of all sizes. With our deep understanding of industrial audiences and expertise across different marketing tactics and strategies, we help clients achieve success. If you are looking for a new marketing agency, are looking to reach customers using new tactics, or want to develop B2B explainer videos for your organization – our experts are at your service. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO Industrial video production Product Marketing with Video & Animation To demonstrate installation and performance of this sealing and flow control technology, we provided industrial video production and product animation services that visually told the story to a global audience. Communicating Solutions & Benefits The original inventor of the one-piece sealing solution, SFC KOENIG® manufactures sealing and flow control solutions for OEMs around the world. With the introduction of a new check valve product line, the company expanded its engineering capabilities and needed to promote this new technology to its international customer base. As part of our integrated B2B marketing services campaign, Stifel Marcin worked with the client to create a plan which included a key trade event, press coverage, customer communications and more. To support all efforts, we worked with SFC engineers, providing product animation and industrial video production services that clearly explained the new product line’s benefits, functions and installation process. A detailed story board of the industrial video production process was created first, ensuring key points were communicated, and helping to optimize production processes and lower editing costs. Using CAD drawings and client insights, animations were created that highlighted two main product types within the check valve series. The final videos utilized no voice over and minimal text on screen to allow the pieces to be used for an international, multi-language audience. With options for trade show displays, sales team presentations and search engine optimized digital marketing, our experience in industrial video production helped this manufacturer create visibility and awareness. The omni-channel product introduction created immediate interest, and is now one of the company’s core offerings. From Film to Final Render, Expertise in Industrial Video Production SFC KOENIG® operates internationally, with manufacturing centers in the U.S.A., Switzerland, Germany and China, as well as with distributors around the world. To maximize usage, the video was created with limited text on screen and no voice-over. The visual format allowed the piece to be used by the global sales team and in a diverse variety of marketing efforts, without redundant versioning or complicated distribution. The creative team at Stifel Marcin has extensive experience in industrial video production, and was able to film footage, utilize stock sequences and create animations in-house to help control costs. Designs and positioning aligned with overall brand positions, creating a final piece that fit seamlessly into ongoing marketing efforts. Learn more about our B2B video production and marketing services. Our Difference Full-Service B2B Marketing Solutions During our long partnership, Stifel Marcin has supported SFC KOENIG’s marketing efforts across a variety of channels and campaigns. From yearly planning to ongoing initiatives to special projects, our team puts our full-service marketing capabilities and B2B expertise to work every day for this leading B2B organization. Explore our work for SFC KOENIG, including: Product catalog creation including print and electronic formats Ongoing email newsletter marketing with content writing, design and distribution Successful website development for manufacturers Content marketing including technical article development and PR Integrated marketing efforts for branding and leadgen Whether Stifel Marcin provides industrial video product services or integrated marketing solutions, our B2B expertise can help your brand achieve its goals. Discover our difference, and a marketing agency completely dedicated to your success. 20+ Years of Results-Driven B2B Marketing Expertise For more than two decades, Stifel Marcin has provided leading B2B marketing solutions, with customized services that help clients drive results and achieve success. Whether you need our expertise in industrial video production, have with a set scope of work, or are looking for new ideas to build your marketing strategies, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” John Doe Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO b2b video marketing Bringing Customers On-site Virtually with Video As part of our integrated services, we developed a facility tour that allowed this manufacturer to leverage B2B video marketing opportunities to showcase their production capabilities. The Video Development & Strategy Experts in differential pressure and flow monitoring, Orange Research offers an extensive product line of gauges, switches, and transmitters used in diverse applications. From water monitoring to hydraulics to cryogenics, the company’s products provide a variety of mission critical functions. Due to wide range of industries served, sometimes bringing customers into the plant proved challenging. As part of our integrated marketing efforts for Orange Research, Stifel Marcin developed a company video tour and B2B video marketing plan. To serve those who were unable to visit the manufacturing plant in person, the video provided an overview of the company’s capabilities, processes, and products. With text-on-screen, a benefit-focused voice-over script, a high-tech audio track, and footage that followed the production process from start-to-finish, the video highlighted Orange Research’s quality-focused production and reliable processes. Working with the client, we identify opportunities to use the video in different applications, including social media, trade shows, the company website, and in virtual presentations, providing a strategic B2B video marketing plan that maximized budgets and results. Learn more about our B2B video production and marketing services. B2B Video Marketing Strategy, Planning & Production The Stifel Marcin team storyboarded and planned the video, creating sequences that promoted core brand themes of “durability, accuracy, and dependability.” A custom VO script guided viewers, with on-screen text that provided understanding and highlighted key marketing positions for those watching without sound. While only a few minutes long in its finished state, hours were spent strategically planning the filming process. Due to a busy manufacturing schedule, Orange Research needed to keep production lines running while film crews worked. Through smart scheduling, flexibility, and the positive approach of everyone involved, filming was complete in one day and successfully captured each key area of the manufacturing plant. While the video was created years prior to COVID, the piece became an even more important part of the company’s marketing suite, and allows for a guided tour no matter the customer location. It also continues to be relied on for digital B2B video marketing applications. Our Difference Full Service B2B Marketing As a long-time partner with Orange Research, we are proud to have supported the company’s print, digital, search and B2B video marketing efforts. Our collaborative approach allows us to serve client’s immediate needs, successfully completing projects on-time and on-budget, while also developing long-term plans for success. View some of our other work for this client: Organic search engine marketing Paid search marketing efforts with search and display PPC (pay-per-click) services Marketing campaigns and ad design for print and digital placements We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for B2B video marketing, have a set scope of work for a series of efforts, or are looking for a full service marketing partner, our team is here to help. Learn about our difference, and an agency completed dedicated to your success. Two Decades of B2B Marketing Expertise at Your Service Since 2001 Stifel Marcin has provided companies with B2B marketing solutions that drive results and achieve success. Whether you are looking for B2B video marketing services, are looking for new ideas to build your interactive strategies, or need a full-service marketing partner – our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit