Digital B2B Advertising Platforms: Which Ones are Right for Your Business?

With Americans spending an average of 10+ hours a day logging screen time (4+ hours of that on a mobile device), savvy marketers have increased digital marketing tactics, serving their messages to prospective and current customers on those screens. As pay-per-click (PPC) advertising grows, your strategy not only needs compelling messages and stand-out visuals that grab attention, …

Digital B2B Advertising Platforms: Which Ones are Right for Your Business? Read More »

Marketing Monthly Retainer: 5 Benefits & Considerations

If your business is thinking about outsourcing some or all of its marketing needs to an experienced agency like Stifel Marcin, you may have heard the term “marketing monthly retainer” and wondered if this type of agreement is right for you. Typically, businesses will enter a marketing retainer with an agency partner when considerations such as …

Marketing Monthly Retainer: 5 Benefits & Considerations Read More »

Your Company Branding Kit: Protecting Your Business in a Digital World

A company branding kit may just be the most important marketing asset your company produces. Thorough brand standard documentation not only helps to guide the direction of every piece of marketing, from ads to presentations to packaging, but it also informs your employees, vendors and partners about how to best present your look and voice …

Your Company Branding Kit: Protecting Your Business in a Digital World Read More »

How to Improve Your SEO Ranking on Google: 6 Tips from Our Experts

In our vastly evolving digital world, exceptional organic SEO (search engine optimization) and its maintenance is more critical than ever, especially as digital advertising tools and strategies prepare for the demise of third-party tracking cookies. The implications of this change in data accessibility on digital advertising remains to be seen, but as marketers prepare for …

How to Improve Your SEO Ranking on Google: 6 Tips from Our Experts Read More »

Email Marketing for B2B Lead Generation: 8 Tips for Success

Is email marketing for B2B lead generation still a valuable use of time and budget? It’s a common question asked by many marketers, given that more than 306 billion emails are sent and received each day. With so much competition within users’ inboxes, it may feel daunting to get your message to stand out in …

Email Marketing for B2B Lead Generation: 8 Tips for Success Read More »

How B2B Social Selling Can Compound Your Sales Results

According to LinkedIn, “78% of [salespeople] outsell peers who don’t use social media.” A compelling statistic for sure, but you may be wondering exactly what is B2B social selling? Social selling is all about interacting and engaging. It means a person – not a brand – is establishing a dialogue with current contacts, potential customers, …

How B2B Social Selling Can Compound Your Sales Results Read More »

Content Marketing for Industrial Companies: 6 Proven Tips for Success

Today’s B2B audiences require highly-targeted information from highly-trusted sources to shape their perceptions. While content is all around us in multiple forms, in the competitive B2B space, a comprehensive content marketing strategy can help cut through the noise, reaching the right person at the right time with the right information. What is Content Marketing? B2B …

Content Marketing for Industrial Companies: 6 Proven Tips for Success Read More »

Digital Marketing for Manufacturers: A Roadmap for Success

Digital marketing has rapidly become a necessity to remain competitive in today’s manufacturing marketplace. With many B2B buyers turning to digital platforms to research, purchase, and engage with products and company leadership, manufacturers must take advantage of digital marketing strategies to reach potential customers and stay ahead of the competition. By utilizing the power of …

Digital Marketing for Manufacturers: A Roadmap for Success Read More »

Scroll to Top