Logos & Branding

PORTFOLIO industrial branding agency  Product Brand Creation & Marketing From brand visual recommendations to logo design and marketing material creation, our integrated industrial branding agency services helped define this inking solution in a competitive marketplace. Creative Brand Design & Messaging A provider of industrial package marking systems and inking solutions came to Stifel Marcin to support the launch of its new inkjet product line. With a series of branding, design and messaging efforts, we helped bring PrimeX to market. Our efforts helped communicate key brand positions, developed brand identity elements, and provided the marketing materials the PrimeX sales team needed to generate interest and sales. Leveraging our integrated B2B marketing agency capabilities, our team first conducted a strategic review of the marketplace, defining competitive advantages and key brand requirements. With a collaborative approach, we worked with the client to refine and finalize the plan, outlining the visual elements, key positions and assets needed. With bold, contrasting colors and dynamic shapes, the PrimeX logo was created. Recognizable, dynamic and unique, the identity stood out from a crowded industrial ink marketplace. Our industrial branding agency team also developed the product tag line “Printing to the Power of X”, emphasizing the PrimeX line’s industry leading adherence, and enforcing its powerful results to a technical audience. Branding elements were carried across a series of collateral materials. In each, consistent colors and visual elements helped build recognizability, and ultimately created impact and awareness with the industry. Full Service Marketing & Industrial Branding Agency Expertise Part of an inkjet solution product family, the PrimeX brand was designed to promote its unique abilities while still aligning with existing aesthetics and visual standards. While bold and unique, the final logo design and positioning helped enforce key product benefits while retaining cohesiveness with similar company offerings. A lower-case font treatment echoed the aesthetics of other product family icons. Our industrial branding agency design team also worked to integrate required elements with finesse. A small, red dot that appeared through the ink suite was combination with an angled, swooping X graphic, creating movement, excitement and innovative impact. Black colors were added to brand red and gray aesthetics, further increasing impact and recognition in both the logo identity as well as the tag line design. Learn more about our expert B2B branding agency services. Our Difference Integrated Marketing Capabilities that Drive Results With a specialized focus on B2B audiences, we were able to utilize a variety of our full service industrial branding agency solutions to support PrimeX marketing. From strategy to copywriting to product marketing materials, our expertise helped deliver results and generate sales. Explore more of our industrial branding and marketing agency portfolio: A medical company’s logo design, messaging and corporate branding A metal forming company branding concept, design and naming Brand marketing for consistency across divisions In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to maximize return based on your goals and create results with the greatest impact. Learn about our difference and discover an agency completely dedicated to your success. Two Decades of B2B Marketing Leadership For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our industrial branding agency expertise, have a specific scope of services, or you need a full-service marketing partner, our team is here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” shawn Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO b2b brand marketing agency  Corporate Alignment Across Customized Division Branding Through strategy, messaging and visuals, our full-service B2B brand marketing agency team helped create awareness and impact for each CMI business unit. Creating Consistency & Customization Across Divisions Control Module Industries divisions serve a variety of markets, with solutions that utilize real-time information sharing and processing to track and manage resources. From EVs to HR applications, CMI uniquely combines technology, proprietary products and software to serve some of the world’s leading Fortune 500 organizations. As part of our integrated B2B marketing agency services, Stifel Marcin supported CMI with the development of unique branding for its divisions. The company’s existing brand identities had become standardized, and visuals did not convey unique benefit positions or iconography that worked to associate each division within the markets it served. After a competitive review, the Stifel Marcin B2B brand marketing agency team developed a customized strategy for each division – working to create consistency and cohesiveness for CMI as a whole, but also focus that connected each division with its target audience. A unique logo design, key messaging and repeatable brand aesthetics were created for each CMI division, helping successfully build awareness and create a modern impact for each business unit. Proven B2B Brand Marketing Agency Expertise Leveraging blue and green CMI corporate colors, new logos and brand palettes were developed, creating consistency and complementary aesthetics across each division. Our B2B brand marketing agency team individualized each division’s unique strategy, positioning and logo identify, incorporating references to each business unit’s products and capabilities. From angled time clock elements in the CMI Time Management logo, to EV iconography for its EVSE division, to traffic lanes referencing Fleet Management’s vehicle tracking solutions – each brand was given uniqueness and personality while remaining consistent to corporate structures. Stifel Marcin also assisted in the development of a suite of marketing materials for each division. With websites, content creation, PR, product materials and more, our integrated marketing capabilities created impact. Learn more about out expert B2B branding agency services. Our Difference Integrated B2B Marketing Efforts With full-service marketing capabilities, we help organizations with complete solutions that help define strategies, meet KPIs and increase the impact of marketing efforts. Explore more of our B2B brand marketing agency work, as well as our complete portfolio: Industrial branding for this non-contact seal manufacturer Brand messaging, medical logos and corporate identity design campaign Industrial capability branding for this manufacturer’s R&D services As with everything we do, our full-service capabilities and B2B brand marketing agency team worked to meet CMI’s unique goals. At Stifel Marcin, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. 20+ Years of B2B Marketing Success Since 2001 Stifel Marcin has provided marketing solutions that drive results for B2B organizations. Whether you are looking for B2B brand marketing agency expertise, have a specific project you need support on, or need a full service marketing partner, our experts are here to help. Contact our team today, or fill out the form and we will reach out to you. We’d appreciate the chance to connect, to learn about your goals and challenges, and to discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.” laura Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO industrial branding company  Promoting Key Brand Benefits With Impact Combining a proud legacy with modern positions, we provided industrial branding company services that help this manufacturer stand out. Purposeful Branding & Identity Newcomb Spring is one of North America’s largest and most advanced custom metal form manufacturers. For over a century the company has served OEMs, tier one and tier two companies, and has evolved its marketing throughout that time to continually reflect a modern organization. As part of our integrated B2B marketing services, Stifel Marcin has provided strategic branding support, developing key positions, messaging and logo identities. Together, our efforts create impact, consistency and continuity across Newcomb Spring’s facilities throughout the U.S. and Canada. At each of its manufacturing locations, Newcomb offers dedicated resources to support customers with prototype development and design assistance. To help promote this, Stifel Marcin developed a name for the service, created a logo as well as supporting iconography. In addition, our team developed branded materials for each plant to use in their facility, maintaining brand consistency for customers on-site. The name leveraged the historical Newcomb “Kando” phrasing, combining this positive and proud commitment to getting the job done with a modern, technical approach. With our flexible working processes, Newcomb was able to leverage Stifel Marcin’s expert industrial branding company services, as well as our full-service marketing capabilities, to achieve successful results. Industrial Branding Company Expertise, Full-Service Understanding As part of our branding strategy, the Stifel Marcin team developed a new logo identity. The design featured high-tech, space-age-inspired graphics and a unique font treatment, appearing advanced and streamlined, but also with a subtle retro feel. Together, the elements combined to reflect the decades old “Kan-do” theme and long company history, with the position of state-of-the-art manufacturing. An integrated marketing campaign was also developed by Stifel Marcin to introduce the new centers, with PR materials, print and digital ad content and media placements. Learn more about our B2B branding agency services. Our Difference Integrated B2B Marketing With a collaborative approach, we have worked with Newcomb Spring to develop long-term marketing strategies as well as meet immediate needs. In addition to providing industrial branding company services, we have also delivered impactful marketing solutions that include: Creation of an omni-channel integrated marketing campaign. A branded industrial brochure design. B2B social media marketing strategy and management. Planned, filmed and produced technical video marketing assets. Search and display PPC campaigns for industrial targets. We support clients on a wide range of efforts with a customized approach tailored to your needs. Learn about our difference, and a B2B marketing agency completed dedicated to your success. Two Decades of B2B Marketing Expertise & Successful Results Since 2001 we have provided integrated marketing solutions for B2B organizations of all sizes. With our deep understanding of industrial audiences and expertise across different marketing tactics and strategies, we help clients achieve success. If you are looking for a new marketing agency, have a set scope of work, or are looking for an industrial branding company partner – our experts are at your service. Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO industrial branding agency work Industrial Branding and Logo Identity Design To support this centrifugal seal manufacturer as it worked to increase awareness, Stifel Marcin provided integrated marketing services, kicked off by our industrial branding agency team’s strategies. The Branding Strategy & Design A new and patented solution, Centritec Seals offers a one-of-a-kind sealing product. With its centrifugal design, these seals work to keep lubricants in and contaminants out, delivering efficiency and reliability. Defining a product that many don’t know exists is the type of challenge we love at Stifel Marcin. As part of our integrated marketing efforts, our industrial branding agency team first set out to develop a strategy that would increase awareness and visibility. Working with Centritec Seals during our specialized client intake process, our marketing team learned about the technical product line and the engineering that made it work. Through client collaboration, market research, and comparative analysis, we developed our strategy – defining the key positions, tactics and messages that would help the brand grow. As part of the identity creation, our industrial branding agency design team used the product as inspiration, artfully incorporating the shape of a cut-away seal into two “C’s” – which combined into one complete “S” – becoming the initials for Centritec Seals. Industrial Branding Agency Design Team Approach As a brand with little market recognition, and a technology that was proprietary and unique, our branding strategy and design teams collaborated to determine how core benefit positions would be realized in the logo design. Using strong, bold fonts choices, the new logo identity projected the image of a reliable and established brand, with a design well-suited for various print and digital applications. Two blues were used in both the gradient and the “CS” icon, creating visual interest while projecting the professionalism, reliability and strength that blue tones connote. A part of CJM, the blues also helped to showcase Centritec Seals relationship to its parent company, creating complementary aesthetics when the two logo designs appeared together. Learn more about our team and our industrial branding agency approach. our difference Integrated B2B Marketing Efforts Based on a comprehensive marketing plan, we provided B2B marketing services to educate the audience, increase awareness and generate leads. As a new brand, the company had no existing marketing assets. With our partnership approach, we collaborated with the Centritec Seals team, advising how to use budgets for the greatest return based on the goals and needs. View some of our work for the company: Industrial search engine marketing campaigns Product catalog copywriting, design and production Website marketing with site development, content writing & SEO Content marketing including technical copywriting and PR. As with everything we do, our full-service capabilities and industrial branding agency team worked to meet Centritec Seals’s unique goals. At Stifel Marcin, we know that our clients’ success is our success. 20+ Years of B2B Marketing Success Since 2001 Stifel Marcin has provided marketing solutions that drive results for B2B organizations. Whether you are looking for an industrial branding agency, have a specific project you need support on, or are simply looking for new ideas, our experts are here to help. Contact our team today, or fill out the form and we will reach out to you. We’d appreciate the chance to connect, to learn about your goals and challenges, and to discuss how our expertise can help you achieve success. Together, lets power up your marketing results. “In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO branding for manufacturers Consistent Presentation to Improve Positioning Our expertise in branding for manufacturers helped Newcomb Spring create cohesiveness that improved brand strength and communicated key benefit positions across its network of facilities. Conveying Strength Across Communications For over a century, Newcomb Spring has provided custom spring and metal form manufacturing. During that time the company’s brand and marketing materials underwent a range of changes, with various iterations of icons and identities. There was a need for a strategic plan to ensure strength and alignment as the company continued its growth trajectory. As part of our integrated B2B marketing agency services, we worked with Newcomb to develop a plan for consistency, compliance and success. Leveraging our expertise in branding for manufacturers, Stifel Marcin conducted a brand audit, updating the company logo, and creating a standards guide to promote compliance across locations and departments. We then helped the organization implement the standardization, ensuring the century-old company reflected the image of the technologically-advanced, cutting edge Newcomb Spring. Together, the purposeful strategy, practical implementation plan and updated brand assets ensured the company retained its position as one of North America’s leading manufacturers, while promoting its continued evolution and constant innovation. Contact Us Strategic Expertise in Branding for Manufacturers As part of our brand audit, the Stifel Marcin team evaluated company identities and marketing assets. Approved brand colors and fonts were formalized as part of this process, creating a consistent standard that would be used across all materials. As part of our efforts establishing branding for manufacturers, we also evaluated logo identities, and worked with the client to review recommendations. Building off the established design, we revised the Newcomb Spring corporate logo with a new font layout and format, creating an updated and modern feel while retaining recognizability. Additionally, the company’s kangaroo mascot, “Kan-Do” Joey, had been in place for decades and was widely recognized by both customers and staff. As part of our branding efforts, Stifel Marcin modernized the Joey icon, adjusting the kangaroo shape and look with updated styling. Across all efforts we worked to ensure key brand positions were communicated, remaining true to standards and maximizing the impact of every brand touchpoint. Learn more about our B2B branding agency services. our difference Integrated B2B Marketing Our work with Newcomb Spring has addressed a full range of initiatives, spanning years and even generations of company leadership. In addition to leveraging our expertise in branding for manufacturers, we have also provided the company with efforts including: Creation and management of an omni-channel integrated marketing campaign. Integrated content marketing including article creation, PR, SEO writing and more. Planned, filmed and produced technical video marketing assets. Industrial brochure design, content development & production. Strategic B2B social media marketing. We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work or are looking to our expertise in branding for manufacturers, our team is here to help. Two Decades Helping Successful B2B Brands Grow With integrated marketing services and a collaborative approach, the team at Stifel Marcin helps B2B companies achieve success. Our industry expertise and years of experience branding for manufacturers can help you improve awareness, increase brand strength and generate sales. Since 2001 we have provided smart marketing solutions for B2B organizations of all sizes, and we are ready to help you. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit