Logos & Branding

PORTFOLIO B2B Digital Marketing for Water Companies Expanding Digital Reach for a Water Technology Innovator For IonClear, a recognized leader in membrane and filtration technologies, digital presence is critical to connecting with technical buyers, procurement managers, and industry experts located around the world. Through our deep expertise in B2B digital marketing for water companies, the Stifel Marcin team created a suite of assets and campaigns designed to elevate visibility, improve usability, and deliver measurable engagement. A Multi-Channel Digital Experience Focused on the Future of Water Technology A key component of our work with IonClear was to build high-performing digital assets, communicating brand values and highly technical details about its water filtration technology. From on-going brand visibility to targeted lead generation, we developed resources that support different stages of the buyer journey, including: Website design and UX updates to enhance usability. SEO-driven content and site optimizations to support discoverability. Streamlined creative assets tailored for digital performance. Brand messaging that highlighted value propositions in a clear and digital-friendly presentation. Paid marketing initiatives, including campaigns across third-party seller networks. Organic social media content to drive awareness and engagement. By balancing technical credibility with modern design and messaging, we ensured IonClear’s digital channels were equipped to deliver impact and align with broader marketing goals. Learn about our digital and web marketing services. Contact Us A Digital Strategy Built for Water Industry Buyers Our approach to B2B digital marketing for water companies begins with understanding the nuances of technical decision-making and combining that insight with a dynamically changing environment. IonClear’s audiences require resources that are clear, credible, and easy to access. With content thoughtful of different audience cares and concerns, our team: Developed assets that balanced technical precision with compelling value positions. Optimized website experiences to ensure efficiency for buyers. Delivered brand consistency across channels to reinforce IonClear’s expertise. Leveraged resources for cross-channel implementation, working to maximize assets and ROI. By aligning IonClear’s digital execution with its audience expectations, we helped ensure every interaction contributed to stronger brand equity and higher engagement. Learn how our integrated B2B marketing for water companies can benefit your brand. Our Difference Digital Marketing Support Beyond the Deliverables Our role extended well past digital. As IonClear’s partner, we provided ongoing recommendations, creative refinements, and cross-channel adjustments to maximize effectiveness. This proactive approach ensured that marketing could evolve in real time with market conditions and audience behaviors. Other examples of our work for water and industrial companies include: B2B lead generation strategy for a leading commercial diving and underwater construction company Brochure design for a leading water, pipeline, and sewer inspection equipment company Trade show asset development for a water asset and sewer inspection software leader Copywriting, PR and technical asset creation for a leading manufacturer of pumping, processing and transporting solutions for wastewater companies Every engagement is customized to the client’s goals, with strategies designed to maximize return and create the greatest impact. View our full portfolio and learn about our difference as an agency completely dedicated to your success. Powering Digital Growth for B2B Industrial Companies Since 2001 For over 20 years, B2B companies in manufacturing, technology, water, and more have relied on us for full-service marketing support that delivers real business impact. Our ability to connect with industrial buyers and execute across diverse channels ensures every initiative moves clients closer to their goals. If your water company is looking for strategic B2B marketing support or needs help with a specific project, contact us or fill out the form to start a conversation. We look forward to learning about your goals and discussing how our expertise can help you achieve success. “We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO Water Technology Marketing Strategy Strategic Brand Planning for Impactful Water Technology Marketing Leveraging our expertise in water technology marketing strategy, we partnered with IonClear to build a cohesive brand plan, clarify benefit positions, and strengthen messaging across key assets. Our work positioned IonClear as a forward-thinking water technology company, helping them better connect with stakeholders across the industrial water and membrane technology sectors. Defining IonClear’s Brand Through Messaging and Strategy IonClear, a provider of industry-leading solutions in water filtration and membrane technology, sought to create brand awareness and impact as it entered the North American market. Stifel Marcin partnered with the IonClear team to provide strategic messaging and a go-to-market strategy, driving efforts from concept to implementation, including: Development of a messaging strategy, with implementation across a series of core assets. Creation of a new tag line that communicates IonClear’s unique value in the water technology market. Content creation to help ensure clarity, consistency, and impact across all marketing efforts, from print collateral to the website. Integrated digital marketing to increase brand visibility and drive leads. Working with the IonClear team, we worked to update existing marketing assets as well as create new materials and plans, aligning brand positioning while highlighting key benefits for audiences within water, wastewater, and reclamation application. By unifying their brand voice and visuals, we ensured each piece of communication, from brochures to digital content, clearly reflected IonClear’s expertise and value proposition. Learn about our marketing strategy services. Contact Us Water Technology Marketing Strategy: Our Approach With decades of experience serving industrial and B2B clients, we focus on creating marketing strategies that balance technical details,  clear messaging, and creative impact. For IonClear, our approach emphasized understanding their market, customers, and competitive landscape to guide brand positioning that supports growth and differentiation in the water industry. Across an integrated campaign, we worked to build strategic impact and aligned messaging to: Differentiate IonClear by highlighting its leadership in advanced membrane and water filtration technologies. Engage multiple audiences with messaging that balances technical depth and business value. Strengthen brand equity through consistent execution across digital platforms, printed materials, and customer touchpoints. Support growth with a scalable framework for future campaigns and marketing initiatives. By connecting strategy to tactical deployment, we created a foundation for effective marketing across web, print, and sales-support channels tailored to the water technology market. Learn how our integrated services can benefit your brand. Our Difference Your B2B Marketing Partner, Your Brand Empowered As a full-service B2B marketing agency, we help brands like IonClear translate strategy into real-world impact. Beyond messaging and visuals, our collaborative approach ensures assets perform effectively, and our efforts align with your goals. Check out some other examples of our work in the water and wastewater industry, including: Trade show asset development for a water asset and sewer inspection software leader Cross-channel marketing to support the new product launch for a leading provider of water, sewer, and pipeline inspection equipment A recruitment microsite for a leading commercial diving and underwater construction company B2B website development with SEO for more qualified leads for a differential pressure and flow company Omni-channel lead generation campaign for a manufacturer of wastewater pumping and processing solutions Every engagement is customized to the client’s goals, with strategies designed to maximize return and create the greatest impact. View our full portfolio and learn about our difference as an agency completely dedicated to your success. Collaboration That Builds Long-Term Success in the Water Industry Our work with IonClear has been defined by open communication, shared goals, and mutual respect. From the first discovery sessions through ongoing initiatives, their team has provided insight and technical expertise that helps us create marketing that builds their brand and helps IonClear in their mission for a cleaner, more sustainable future. This collaborative partnership allowed us to move quickly, make informed decisions, and develop plans that reflects both IonClear’s capabilities and its culture. Together, we have built a foundation for long-term success in the market, supported by a clear water technology marketing strategy that grows with their business. If you are looking for a B2B marketing agency that can act as a true extension of your team, contact us or fill out the form to start a conversation. We look forward to learning about your business and exploring how our experience can improve your KPIs. “Stifel Marcin has provided the highest levels of service, responsiveness, and quality of work.” James Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO brand identity and positioning Improved Benefit Positioning & Impact From the development of brand messaging to its implementation across marketing assets, Ward Leonard relied on Stifel Marcin’s brand identity and positioning expertise to create impact in a competitive marketplace. Promoting Strength & Capabilities Ward Leonard is a leading provider of motor, power generation, drive and control system solutions. The company commonly serves mission-critical industries, providing solutions for harsh environments and extremely remote locations. Its products and services keep systems running, keep people working and literally keep the lights on. Stifel Marcin partnered with Ward Leonard in the development of its new brand positioning. As part of our brand identity and positioning efforts we performed a marketing audit and analysis, evaluating their audience concerns, personas, SWOT positions and competitor messaging. Based on strategy and creative collaboration, a new brand positioning statement was developed. “The Power of Uptime™” presents the literal “power” of the company as well as the power its product and purpose. The clear and concise tag line emphasizes strength, and their brand promise to keep operations running reliably, preventing downtime and reducing maintenance. Messaging was implemented across a wide variety of campaign assets and marketing collateral, defining the brand to current and prospective customers, and acting as an internal theme to employees. Contact Us Expertise in B2B Brand Identity and Positioning From isolated mountaintops to oil rigs miles from the shore, Ward Leonard products often define the idea of “mission critical”. With international operations and a variety of unique markets served, the Stifel Marcin team worked to ensure consistency in brand positioning and presentation. In our messaging implementation efforts, we used our newly-created positioning line, “The Power of Uptime™”, as a guide – continually emphasizing that Ward Leonard solutions are reliable, rugged, and provide the power that keeps operations running. Dramatic visuals, compelling headlines and detailed text worked to capture attention and highlight key brand benefits across a variety of assets. As part of our brand identity and positioning efforts, Stifel Marcin supported Ward Leonard in the development of trade show materials, ad concept and creation, website design, digital presentations and more, creating an effective multi-channel campaign to improve brand strength and customer awareness. Learn more about our B2B branding agency services. Our Difference Integrated Marketing Expertise As a full service marketing agency, we have provided a range of services to help Ward Leonard connect with its audiences and promote its capabilities. From brand identity and positioning efforts to website design, tradeshow materials, print ads and more, our partnership with the company helped their team demonstrate value in key audiences. Check out our work creating a new interactive presentation to enhance the customer experiences. The unique tool supported tradeshows, virtual connects and streamlined digital reporting capabilities. In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in brand identity and positioning, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise across multiple sectors, including energy, oil & gas, manufacturing, and more, can help you achieve success. Together, let’s power up your marketing results. “Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed…” John Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit

PORTFOLIO b2b brand awareness strategy Building Awareness in Targeted Markets With yearly support of this high-profile community event focused on women’s health, we created campaign concepts, marketing materials and activities to support this organization’s B2B brand awareness strategy. Creatively Delivering A B2B Brand Awareness Strategy Anthem® Blue Cross and Blue Shield is a leading health benefits company dedicated to improving lives and making healthcare simpler. An active member of the communities it serves, Anthem works to support people’s health and increase knowledge of the tools and resources available. To help support the organization’s B2B brand awareness strategy, Stifel Marcin worked with Anthem to create visibility, impact and awareness at the American Heart Association®’s Go Red for Women® Connecticut event. Attended by health industry leaders, medical professionals and providers, Go Red was designed to raise funds as well as build awareness of women’s heart health. During four consecutive years, the Stifel Marcin team worked to create a new experience for Anthem’s sponsored Wellness Room. Highlighting easy ways that people could improve heart health and lives, at each event we took guests on a creative journey, showcasing seven easy and fun ways that were accessible and attainable. Providing a variety of integrated marketing services, we helped Anthem connect with this audience segment, engaging visitors and creating memorable impact that enforced Anthem’s leadership position within the community. Expertise in B2B Brand Awareness Strategy Campaigns Stifel Marcin worked to create a cohesive theme and messaging that aligned with both Anthem and the AHA, developing an in-person Expo experience aligned with the AHA’s “Life’s Simple 7®” health tips. The “Journey to a Healthier You” demonstrated simple ideas health industry professionals (ranging from physicians to insurance personnel) could share with others to promote heart health and how to live a healthier lifestyle. The Stifel Marcin creative team also developed numerous campaign assets as part of our B2B brand awareness strategy, including social media messaging, advertisements, booth displays and event collateral. Learn more about our B2B branding agency services. Our Difference Full Service B2B Marketing Solutions Designed for Your Needs With integrated marketing services and a flexible process, we partner with clients to help them achieve marketing goals. Whether you need a new marketing agency partner or are looking for help with a B2B brand awareness strategy campaign like Anthem, our expertise is at your service. In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to help maximize return based on your goals and create results with the greatest impact. Learn about our difference, and discover a marketing agency completely dedicated to your success. Two Decades of B2B Marketing Results For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in B2B brand awareness strategy, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help. Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success. Together, let’s power up your marketing results. “The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” Marie Contact Us.​ We’d love to hear your story and how we can help your business succeed. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *Email *PhoneMessage * Submit