PORTFOLIO

Corporate Identity

Branding | Logo Design

The Branding Strategy

A leading manufacturer of medical components and assemblies, OKAY Industries offers a wide variety of manufacturing, engineering, automation, process control and services to its sophisticated customer base.

As part of the company’s operations, a variety of uniquely branded programs were developed to help highlight key company benefits and offerings.

Logo creation for these identity-specific corporate initiatives needed to be strong, universal and memorable.

A new tagline was also developed for OKAY Industries, highlighting that as a leading manufacturer of medical components, they are always Part of Something Greater.

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NexTech Labs, OKAY Industries lab dedicated to prototype and process development, required a visual identity which graphically depicted the name and cutting-edge technological development that customers were able to engage in. COMPASS (Cultivating Outstanding Manufacturing Professionals by Actively Shaping Success), another OKAY Industries initiative designed to help employees make plans for advancement within the company, required a logo that was future-forward and inspirational.

Promoting Client Strengths

The logos needed to portray the company as both innovation-forward and people-forward, in order to both attract talent and to highlight the continuous dedication to technology and invention for which OKAY Industries has long been known. By turning the program names into the central visual element, the purpose was telegraphically clear and the symbolic resonance strong, helping promote these key benefit offerings.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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