Driving Website Traffic & Sales Leads
SFC KOENIG®, a global leader in sealing and flow control technology, works with Stifel Marcin to continually improve their web presence with the goal of generating leads for its global operations.
A complete B2B search engine marketing campaign was developed for SFC KOENIG, with organic optimization as well as paid campaigns. The company’s website features pages that are available in three languages, and Stifel Marcin’s efforts include content optimization, backend coding, and the configuration of files to be specifically tailored to the search engines used in different regions, including Google® and Baidu®.
As part of our optimization, we regularly develop new content for the site, which is often repurposed to maximize the return on investment. Content is also translated into the three website target languages as well.
In addition to organic search engine marketing efforts, we assist SFC KOENIG in a variety of digital and pay-per-click marketing campaigns, including placements in trade publications and industry sites.
Our work with SFC KOENIG has resulted in double-digit increases in site visits and doubled the number of leads driven.