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Search Campaign Increasing Traffic

SEO | PPC | SEM

Increasing Site Traffic & Sales Leads

Uni Precision is a leading global provider of printed circuit board, box build and fabrication services.

Stifel Marcin worked with Uni Precision on the development of a new website, created with complete search engine optimization and content organization to drive leads.

As part of our web development strategy, we analyzed the previous site, as well as industry search traffic, to understand visitor entrances and audience needs.

After less than one year of search engine optimization, site traffic has increased more than 30%, and organic visits have increased almost 85%.

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Leads were routed to both the U.S. and Hong Kong offices of Uni Precision on the new website. During our monthly website optimization, we found that prospective customers were often more likely to call the company for more information, versus submit a form on the website. This traffic pattern identified a secondary user funnel. While initial site development had included a page layout with quick contact forms, customers had the tendency to call requiring additional goal identification and revisions to content campaigns.

Brand Positioning

Ongoing optimization of Uni Precision’s digital presence often includes content development for search engines. This content performs double duty – positioning them as a leader in the space, for customers at the start of the sales cycle, while also generating increased site traffic and interest in their products.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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