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Web Design | Content

The Web Design Strategy

Heyl Patterson® engineers and manufactures custom material processing dryers, coolers and calciners.

The company is a subsidiary of Carrier Vibrating Equipment®, one of Stifel Marcin’s long-time clients, and came to us requesting a new website development build using the WordPress® CMS platform.

The site was designed with a clean, modern look, utilizing the branded corporate red, black and grey colors.

All pages incorporated multiple calls-to-action and featured a large, bold phone number and a “quick contact” slider form to maximize lead generation.

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As Heyl Patterson had just become part of the Carrier brand, Stifel Marcin worked to incorporate branding elements, as well as some visual features from the main Carrier Vibrating Equipment website into the new design, helping to demonstrate brand continuity.

Optimizing UX

The home page was designed around four main elements – offering site visitors fast access to the three main types of Heyl Patterson products, as well as support parts and service. A tiered menu bar navigation provided consistent access to site pages, with a secondary menu that appeared when the user was in one product type, offering links to relevant downloads, photo galleries and other product-specific information.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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