B2B Website Development Promoting Company Capabilities

Web Design | Content

The Web Development Strategy

Metal Fabrication Pros is a custom manufacturer of metal components, with a variety of capabilities that allow for the production of metal components in a wide variety of sizes and metal types.

The company came to Stifel Marcin to assist in a new website development and needed solutions to help promote the company’s completely custom capabilities.

Stifel Marcin developed a site design that incorporated product images whenever possible, helping to showcase Metal Fabrication Pros’ capabilities.

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The home page was built to drive visitors into the four main types of fabrication processes offered, with a quick-reading, bullet-point driven layout that led readers to a contact form and cross-selling of services at the bottom of each page.

Displaying Client Capabilities

A photo gallery page was also created, providing a fast, visual way to display the company’s diverse metal fabrication capabilities and the many components that were manufactured using multiple Metal Fabrication Pros’ services. An example of the company’s laser cutting was incorporated into the site as a background graphic. The design featured gray and black colors, with pops of red, and was utilized throughout the site to emphasize a strong and industrial look.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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