Web Design with Designed Sales Funnels

Web Design | Content

The Web Design Strategy

Newcomb Spring, one of North America’s largest custom spring and metal form manufacturers, has worked with Stifel Marcin for years on integrated marketing solutions.

When it was time to redevelop the NewcombSpring.com website, the Stifel Marcin team set out to develop a B2B website that was an informative customer resource, displayed the high-tech capabilities integral to the Newcomb Spring brand, and continued to be a highly-effective lead generation tool.

After analyzing the extensive performance data that Stifel Marcin has collected during our ongoing search engine optimization efforts, our B2B web development team mapped a clear architecture that provided a fast and clear user experience, while also defining a series of sales funnels that drove site visitors to convert to leads.

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Extensive design resource articles were added to the site, which provided opportunities for long-tail keyword ranking, and also demonstrated Newcomb Spring’s engineering expertise. The company’s web-based Springulator® spring calculator tool was integrated into the framework, along with an interactive product display on the site home page, that allowed users to animate Newcomb Spring parts and display manufacturing capabilities.

Controlling the Customer Experience

With an integrated B2B Marketing Campaign, marketing appeared in a wide variety of digital, trade, and multimedia applications, often driving to custom-created landing pages on a website developed by Stifel Marcin – controlling the customer experience from start to finish.

Our team developed a site backend architecture with one-to-one language mapping to maximize rankings in both English and Spanish, as well as file structures that provided benefits for other digital marketing opportunities. Stifel Marcin provides ongoing search engine marketing for the Newcomb Spring website, and the site continues to be the company’s primary source of new leads.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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