Everything With Purpose
As an industry-leading medical and life science manufacturer, OKAY Industries needed to ensure cohesive and strategic brand positions were conveyed throughout all of its marketing assets. The company turned to Stifel Marcin, and our expertise in brand marketing for medical device companies, to help them increase awareness, visibility and sales.
As part of our integrated marketing agency services, we first created key messaging, logo designs and value statements that promoted brand benefits and resonated with target audiences. With on-going support and planning, we helped deploy this purposeful strategy across the company’s campaigns, marketing assets and business elements.
Working as a collaborative partner, Stifel Marcin and the OKAY Industries teams worked to implement the new elements – from a new tag line to focused value messaging – powerfully and cost-effectively. Across ad campaigns, the website, content marketing, digital initiatives and more, our expertise in brand marketing for medical device companies helped increase OKAY’s brand visibility and awareness.