With three locations, operations in two languages & an engaged workforce, we helped ensure cohesion & maximized impact by leveraging our expertise in medical device brand strategy creation & compliance for this manufacturer.
OKAY Industries, a leading manufacturer of precision parts and assemblies, provides components used in medical devices and life science applications for some of the world’s largest OEMs. With facilities in multiple locations and operations in different languages, ensuring compliance and alignment in all marketing assets was important for the company’s growth.
As part of our integrated marketing services for the company, OKAY Industries looked to our team’s expertise in medical device brand strategy development, implementation and compliance. Our efforts helped to create consistency and adoption across the organization, and aligned the company’s brand within the industry and the customers it serves.
After helping develop key brand messaging, new tag lines, and a variety of logo identities, we created a brand standards guide for OKAY’s engaged workforce. With clearly outlined requirements for language, visuals, social media and more, we worked to ensure a unified brand was presented at every opportunity.
In the life science and medical space, brand positions and value-focused messaging are critically important. Thoughtful medical device brand strategy and positioning help organizations gain visibility and sales within this highly-competitive market.
In today’s digital world, the variety of tools available to a company’s workforce are massive. Programs can change logo colors, change text and layouts in provided documents, and people can take photos on a phone that go up on social media with the push of a button. With clear and detailed explanations, the Stifel Marcin team established guidelines for a wide range of marketing assets and communication processes that were easy-to-reference and understand. The standard guide allows OKAY Industries to keep their brand consistent and cohesive, building value and impact.
Learn more about our B2B branding agency services.
An integrated marketing agency, we have provided a range of branding, content and digital marketing efforts for OKAY Industries during our long relationship. In addition to our expertise in medical device brand strategy and compliance standards, we have supported OKAY with:
In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in medical device brand strategy and compliance, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
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“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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