A Guide for Success
OKAY Industries, a leading manufacturer of precision parts and assemblies, provides components used in medical devices and life science applications for some of the world’s largest OEMs. With facilities in multiple locations and operations in different languages, ensuring compliance and alignment in all marketing assets was important for the company’s growth.
As part of our integrated marketing services for the company, OKAY Industries looked to our team’s expertise in medical device brand strategy development, implementation and compliance. Our efforts helped to create consistency and adoption across the organization, and aligned the company’s brand within the industry and the customers it serves.
After helping develop key brand messaging, new tag lines, and a variety of logo identities, we created a brand standards guide for OKAY’s engaged workforce. With clearly outlined requirements for language, visuals, social media and more, we worked to ensure a unified brand was presented at every opportunity.