Recruitment Website For Easy User Experience

Website Design | Content | Recruitment Marketing

The Web Design Strategy

OKAY Industries, like many manufacturers, needed a recruitment web site developed specifically to attract new talent at all levels for its locations, both in the U.S. and internationally.

The recruitment site was integrated into the main company web site to ensure that potential recruits could find general information about the company, as well as employment opportunities.

With unique content tailored to the individual’s language and location, the site allowed potential employees to be directed to the relevant locations, facilities and third-party employment companies where different hiring practices and processes existed.

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This specialized recruitment website utilized sectioned-off content and fast content presentation via a secondary menu to enable users to quickly get to key pieces of information, while allowing for a simple and easy user experience.

Increasing Recruitment Site Traffic

Though fully integrated into the main site, and thematically and strategically linked to the conceptual framing used in the OKAY Industries site, the microsite has all content, design and calls-to-action specifically directed to a recruitment target.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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