Social Media Marketing Plan

Social Media | SEO | SEM

The Social Media Strategy

Orange Research designs and manufactures an extensive line of differential pressure and flow monitoring solutions, with rugged and dependable gauges, switches and transmitters.

As part of our integrated marketing efforts for Orange Research, Stifel Marcin developed a social media marketing plan that connected the company with its customers and developed additional search engine marketing benefits.

Whenever possible, links to the OrangeResearch.com website were incorporated into posts, providing additional search engine optimization benefit, as well as driving customers who clicked on the post into the company’s website sales funnels.


A series of posts were written to demonstrate key Orange Research brand benefits, with technical explanations, product news and updates regularly posted to Facebook, LinkedIn and Google+ channels. Posts were planned for times of maximum customer engagement, as well as scheduled to coincide with holidays, events and other news.

Content With Maximum Impact

For maximum efficiency, content for social media posts was often repurposed from other marketing initiatives, promoting PR mentions, content marketing pieces, and company videos.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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